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New Nielsen report has Android commanding 52% of the US smartphone scene

By Daniel Petrov

Updated: Jul 13, 2012, 4:23 AM

New Nielsen report has Android commanding 52% of the US smartphone scene

Two thirds of Americans bought smartphones last quarter, with feature phones waning in demand, says the latest Nielsen report. Out of those smartphone buyers, 54.6% went with an Android handset, while 36.3% bought an iPhone.

We are showing the Q2 2011 smartphone market share chart next to the Q2 2012, and two trends are glaringly obvious - the demise of BlackBerry, whose market share shrank more than 50%, and the rise of Samsung, which now tops HTC as the most popular Android smartphone maker in the US.

Android has seen its market share rise from 39% to 51.8%, and Apple's iPhones went from 28% to 34% now. Both are growing, and Android faster, but everyone else is so squeezed right now, that until Windows Phone 8 handsets hit the market and eventually make a dent, we are having a sheer duopoly on our hands.

source: Nielsen

Smartphone market share

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.

New Nielsen report has Android commanding 52% of the US smartphone scene

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