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Microsoft imposes limits on bulk app publishing

Posted: , by Ken N.

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Microsoft imposes limits on bulk app publishing
If you're a user of Windows Phone 7, or any smartphone OS, you've probably learned that the 'New' category isn't an effective means of finding the best apps. But recently, Windows Phone users have been plagued by so-called 'bulk app publishing', in which developers will release 50 or even 100 apps at once, effectively flooding the 'New' category.

And, in an impressive show of customer regard, Microsoft has imposed restrictions to alleviate the problem. Writing on the Windows Phone Developer Blog, Todd Brix admits that bulk publishing "degrades [the] customers' experience...pushing the other new apps out and reducing the diversity of the shopping experience."

So, effective immediately, developers can only post 20 apps per day. They can still submit them in greater numbers, but only 20 can be certified on any given day. Twenty might still sound like a lot, but it will decrease the likelihood of seeing 100 minor variations on a single app crowding the 'New' category of the Marketplace.

Of course, there's still the issue of spam apps. But we can't single out Microsoft for letting those slip through. That's a problem for another day.

source: The Windows Phone Developer Blog

5 Comments
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posted on 03 Jun 2011, 03:06 3

1. AhmadAlsayegh (unregistered)


I approve this action by MS
Quality>Quantity

posted on 03 Jun 2011, 07:01 5

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


as long as they dont start acting like apple and limiting what kind of apps can be in the market, this is cool move. they are just reducing the annoyance factor by jackass developers.

posted on 04 Jun 2011, 17:19

4. SemperFiV12 (Posts: 694; Member since: 09 Nov 2010)


Way to avoid Androids mistake

posted on 05 Jun 2011, 00:00

5. myclevername (Posts: 94; Member since: 07 Jun 2010)


20 still seems like a lot.

posted on 05 Jun 2011, 06:17

6. Shafeer (Posts: 79; Member since: 30 Dec 2010)


PhoneArena said, "Twenty might still sound like a lot, but it will decrease the likelihood of seeing 100 minor variations on a single app crowding the 'New' category of the Marketplace." so I don't know why you posted that.

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