According to ZDNet Korea, LG is priming its upcoming Android flagship, the LG G3, for a late June reveal followed by an early July launch. Previously, the other South Korean giant was planning an August launch, but a senior company official reportedly said that an August release is too late considering the current market conditions - possibly referring to the earlier than usual launch of the Samsung Galaxy S5, and rumors of Apple introducing an unprecedented two high-end smartphones later in 2014.
In addition, Chinese competitor Oppo has beat both LG and Samsung in the race to launch a smartphone with a QHD display that's not limited to the Asian market. The extra high-resolution display is expected to be a critical selling point for the LG G3, which could explain why the company wants to release the smartphone ASAP, before the rest of the competition has caught up.
Apart from its illustrious 5.5-inch screen, the LG G3 is said to feature a Qualcomm Snapdragon 801 chipset, 3GB of RAM, and hardware optical image stabilization for its camera. While waterproofing is uncertain, the handset is expected to follow up on one of 2013's best smartphone designs. While the LG G2's build quality wasn't to up Apple and HTC standards, the slim bezels allowed for an exceptional screen-to-size ratio, and while moving the physical buttons to the back wasn't of huge significance, it was an interesting and original approach. Additionally, the LG G3 should introduce a refreshed and flatter UI design. All of this adds up to hotly-anticipated smartphone.