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Kantar: Over the last year, Android and Windows Phone were hot, iOS not

Posted: , by Alan F.

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Kantar: Over the last year, Android and Windows Phone were hot, iOS not
The big green Android machine continued its global domination over the last year. According to Kantor, in the U.S., Android's market share of smartphone sales rose 6 percentage points (pp) from the 48.6% scored during the three month period ending January 2013. That took Android's U.S. marketshare to the 54.6% tallied in the three months ended January 2014. Thanks to a rather stunning 7.7 pp drop in the U.S. market share belonging to iOS over the last year, Android had opened a 15.9 percentage point lead over Apple's mobile OS by the end of last month. The latter now owns 38.9% of the stateside smartphone market.

Windows Phone, while admittedly coming off a low base, saw its market share rise by a stunning 67% over the last year. From the 3% share in the U.S. that Microsoft's mobile OS owned in the three months ended January 2013, Windows Phone controlled 5% of the market in the states a year later. During the same time period, BlackBerry's share dropped from 1% to .6%.

Windows Phone did outstanding in Great Britain. While both Android and iOS lost share over the year (-.7 percentage points, -.3 percentage points respectively), Windows Phone's share in the country rose 4.9 pp to 11.3%. The platform rose in nearly every country Kantar monitored over the past year with exceptional growth seen in Spain where Windows Phone rose from a 1% market share to a 5.3% share over the year ended January 2014.

In most countries, Android had a wide lead over iOS at the end of last month, with it's market share running as high as 86.6% in Spain. One country where iOS had the lead is Japan where its 68.7% slice of the smartphone pie at the end of January, was more than double the 30.5% owned by Android.

There are some interesting little nuggets in Kantar's report. For example, sales of the Apple iPhone 5c are coming on in the U.K. where it had been out sold 3 to 1 by the full-featured Apple iPhone 5s. That ratio is now down to 2 to 1. And with Android close to owning 70% of the European market, the real battle is for control amongst Android manufacturers. Samsung has seen its share slide a bit over the year to 39.5%. That still topped LG (6.9%), Sony (9.4%), and Motorola (1.7%).


source: KantarWorldpanel via TechCrunch

33 Comments
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posted on 23 Feb 2014, 19:51

1. Derekjeter (Posts: 329; Member since: 27 Oct 2011)


Here we go!! Round four!

posted on 23 Feb 2014, 19:51 4

2. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Windows Phone Is Hot...

posted on 23 Feb 2014, 21:45 3

19. fireblade (Posts: 714; Member since: 27 Dec 2013)


N O T

posted on 23 Feb 2014, 21:49

20. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


You're not satisfied in life?

posted on 23 Feb 2014, 22:54 1

22. nightfury (Posts: 61; Member since: 04 Dec 2013)


lol see the percentage of sales of wp..funny ustill say its hot...hahahha

posted on 23 Feb 2014, 23:38 2

24. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


WP is hot.. I use it everyday, and it's the best experience I've ever had.. I could care less if you buy one, he buys one, or those sales numbers, because that's not how I judge whether a device is good, or not.. That's how you, and a lot of other smaller minded people choose to perceive things, and what you make your purchasing decisions on.. Mature people who know who they aren't are always worried about fitting in... I bet it makes you feel good that you're part of something... That's your problem, and I'm not here to help you with your insecurities... Call your mom..
.........................
Yes, my 1520 is HOT, and it's about to get hotter..

posted on 24 Feb 2014, 00:05

27. SleepingOz (unregistered)


I wonder who's the one who really feels insecure here. Who's the one who constantly feels the need to praise his beloved OS on nearly every article to remind people how "hot" it is? Attacking, calling whoever says something negative yet true about it names, because deep inside himself he knows if he doesn't, no one would. Talking about insecurities.. LMAO!

posted on 24 Feb 2014, 02:33 1

29. sbw44 (Posts: 412; Member since: 04 Dec 2012)


Butthurt!

posted on 24 Feb 2014, 03:37

33. SleepingOz (unregistered)


Calling name is the only thing WP fans've got.
But then why would I be butthurt again?

posted on 23 Feb 2014, 19:54

3. Astoni (Posts: 573; Member since: 28 Sep 2013)


could be nice with some worldwide numbers instead of US only.

posted on 23 Feb 2014, 19:56 7

4. Sauce (unregistered)


Whats a Windows Phone

X'D loooooooooooooooool

posted on 23 Feb 2014, 20:00 12

7. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


You're 12?

posted on 23 Feb 2014, 21:07 4

13. Sauce (unregistered)


11 sorry. Close but no cigar

posted on 23 Feb 2014, 21:10 2

14. akki20892 (Posts: 3653; Member since: 04 Feb 2013)


No it's not, it's a trap.

posted on 23 Feb 2014, 21:25

17. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


And that's not all you are....

posted on 23 Feb 2014, 20:20 4

9. HASHTAG (Posts: 183; Member since: 31 Jan 2014)


Not really that funny....

posted on 23 Feb 2014, 22:55 1

23. nightfury (Posts: 61; Member since: 04 Dec 2013)


bro u mistyped it, its windows pc not phone :)

posted on 23 Feb 2014, 23:40 1

25. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


So, you're saying that people don't know what a Windows PC is?.. That's what you're saying?

posted on 23 Feb 2014, 19:56

5. stealthd (Posts: 980; Member since: 12 Jun 2011)


The market share obsession continues

posted on 23 Feb 2014, 19:58 1

6. datphoneguy (Posts: 141; Member since: 15 Sep 2013)


Pretty stunning that iOS dropped so much in Nov 2013 - Jan 2014, as those last 3 months was when the new iPhone sales came into full effect (i.e. after the initial supply constraints, etc.).

Hmm.....

posted on 23 Feb 2014, 20:27 2

10. KingaSpades (Posts: 45; Member since: 04 Nov 2013)


Yep! It's stunning because it's a lie. Apple still has over 40% of the US marketshare. It's ridiculous the lengths that some people will go to.

posted on 24 Feb 2014, 00:08

28. SleepingOz (unregistered)


I don't really like apple but your comment seems right.

posted on 24 Feb 2014, 03:28 1

30. tedkord (Posts: 5270; Member since: 17 Jun 2009)


Right. All these Conspiracies. You've got the number crunchers like Kantor and ComScore always under reporting iOS numbers while over reporting Android and Samsung Numbers. You've got the DOJ lying about Apple fixing prices. You've got the ITC lying about Apple negotiating in bad faith over SEPs. You've got Consumer Reports lying about the antenna problem with the iPhone 4. Let's not forget those pesky brits lying about Samsung not copying and forcing Apple to post about it.

Man, its Apple against the whole world. Lucky they've got you to swoop in for the rescue.

posted on 25 Feb 2014, 13:10

34. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Yea I'm surprised at iOS too.

And funny seeing ppl still cheering WP's...."growth"...... It would be more news worthy, cheer worthy if is was closer to iOS.

As it is now its barely beating BB....

posted on 23 Feb 2014, 20:14

8. Droid_X_Doug (Posts: 5954; Member since: 22 Dec 2010)


The only good news for BB is their decline isn't as precipitous as in previous quarters.

The real up-and-comer though is WP. Time for iOS to start looking over its shoulder (and start innovating instead of litigating).

posted on 23 Feb 2014, 20:32 1

11. KingaSpades (Posts: 45; Member since: 04 Nov 2013)


It's good that you gave Kantor credit for their lies because they are definitely lies. The iPhone still has well over 40% of the US market.

posted on 23 Feb 2014, 21:22 4

15. wilsong17 (Posts: 1092; Member since: 10 Mar 2013)


no keep drinking that apple juice

posted on 24 Feb 2014, 03:29

31. tedkord (Posts: 5270; Member since: 17 Jun 2009)


How many did you count?

posted on 23 Feb 2014, 20:53 3

12. AfterShock (Posts: 2971; Member since: 02 Nov 2012)


Grats Android and WP!

posted on 23 Feb 2014, 21:22 2

16. wilsong17 (Posts: 1092; Member since: 10 Mar 2013)


apple expensive and boring many people want bigger phone

posted on 23 Feb 2014, 21:59

21. CreeDiddy (Posts: 348; Member since: 04 Nov 2011)


Two things that are ugly for Windows and Android.

#1. Most Windows phones sold are 520's and 521's. These will help Microsoft increase market share. Profitability will suffer tremendously.

#2. Android is not broken out by manufacturer. Android isn't winning that people think they are. Fortunately Samsung can help pick up the slack for manufacturers such as Moto, LG, and HTC, just to name a few...

These numbers will certainly change for Apple if they indeed release a 4.7 and/or 5.6. Add in the iWatch the numbers will reflect positive gains.

posted on 23 Feb 2014, 23:44 2

26. rodneyej1 (Posts: 3561; Member since: 06 Jul 2013)


Those numbers will change for Apple, but only in mature markets... That's the problem with Apples market share decline.. They are getting killed in emerging markets, and on the low end... Like WP, and Android, market share is determined by the low end.. Apple has no low end...
....................
Now, with that said.. Who cares.. There's nothing wrong with that at all.... Apple is a premium experience.....

posted on 24 Feb 2014, 03:30

32. tedkord (Posts: 5270; Member since: 17 Jun 2009)


It doesn't matter for Android how the numbers break down.

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