Is Android targeted to men?
Males ages 25-39 intended to purchase an Android device at a rate of 11.4%, versus 5% of females. These results led marketing consultant Belinda Parmar to say that Android needs a female-friendly overhaul. She intends to release a new marketing strategy at Droidcon at the end of this month.
"Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population. I know that this may come as a shock to the attendees at Droidcon and I'm prepared for the rotten tomatoes to be thrown, but it is true that Android has a 'dude' problem," said Parmar.
Parmar's accusation is nothing new. Sales have definitely demonstrated a greater interest in Android among men. However, the marketing problem might not extend to the U.S. market. Carriers like Verizon have certainly made an effort, targeting HTC DROID Incredible and 'Rule the Air' commercials to young women.
1. dhg345d (unregistered)
Lame article..if thats the case..android for men and palm for women..then do those "One Laptop" per child on Ebay that come from china REALLY mean for kids only..just saying!
2. heyhey (unregistered)
This is news? What girl wants to carry around a 5+" phone? So macho manly...
3. protozeloz (Posts: 5188; Member since: 16 Sep 2010)
Women don't like big phones too much so, hopefully the backflip and the "moto-torch" with their smaller size might be more attractive to women, the x10 mini and mini pro have somewhat become a boom here for girls, u think its not the os that's not meant for girls but the device. Call me whatever you wanna call me but girls (at least 50% of them ) don't go checking on specks when they go "phone hunting " or what the os is like most look for a phone that's Simple and easy to carry around (on those thigh pants or that little purse) you can flame me all you want but I'm also tempted to say girls are the ones that call customer service the less asking for "missing features or a promised upgrade on a bug"
4. phynix (Posts: 12; Member since: 29 Jan 2010)
wtf is this... you have mytouch, mytouch slide, cliq, cliq xt, backflip, droid eris, experia,and the intercept just states side alone that are quiet "chick friendly". the mytouch is the most highly customizable with the gel skins and cases ans lanyards. i work for at&t cust care unit and i hear calls all the time from woman and android now. they like the customization of android with all the damn hello kitty themes and clock and period monitors such as mydays and period ovulation tracker. all these magazine apps like people and stuff. like seriously, does this lady even know andorid? my son was conceved using a period tracker. my ex loved the app. she got a cliq for the app and loves the os and 1.5 is shit... this lady seriously needs to see the "girl fators" of these phones and pass the pipe because she is cut off!
5. g989 (unregistered)
what the hell do white ladies know?
6. XxVerbalxX (unregistered)
....that even if they are grossly fat a black dude will date them anyway
8. XxVerbalxX (unregistered)
WOW with people ignoring what they see frequently because its "racially insensitive". Dont want to be sterotyped? Dont fit into them.