Differences in opinion between the three owners led to putting Hulu up for sale. Disney was believed to favor the free ad-supported approach while 21st Century Fox wanted to focus on generating more subscriptions. Apparently, whatever differences there were between Hulu's owners have been patched up. Bids were believed to exceed $1 billion for Hulu and Hulu Plus.
There is some speculation that two of the companies that were left in the final round of bidding for the company, DirecTV and Time Warner Cable, will be part of the recapitalization of Hulu by agreeing to new distribution deals that would expand Hulu's reach.