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HTC hires former Samsung marketing executive to do some contract work

HTC hires former Samsung marketing executive to do some contract work

HTC enlisted another high-profile figure in its ranks, but it has nothing to do with Holywood actors this time around. It's Paul Golden, former head of Samsung Mobile USA's marketing division. Golden has been contracted as an adviser to HTC Chairwoman Cher Wang and we can't help but wonder whether he's going to be able to bring Samsung's marketing mojo over to the Taiwanese vendor.


Neither Sammy, nor HTC are likely to shed more light on the matter, as the situation is kept confidential. Golden worked for four years at Samsung and was involved in creating and launching the Galaxy brand. Hopefully, he is full of good advice, because HTC could use it. The vendor reported three straight quarters of operating losses in addition to continuous declines in sales and market share. Its most recent move was hiring actor Gary Oldman to star in TV commercials to promote its latest smartphone, the HTC One (M8). Hopefully, Golden's expertise will further aid HTC in ramping up its marketing efforts.


source: Bloomberg

18 Comments
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posted on 18 Apr 2014, 02:24 13

1. Berzerk000 (Posts: 4012; Member since: 26 Jun 2011)


It's about time HTC gets an experienced person in their marketing team. Maybe Samsung can use HTC's head of design next.

posted on 18 Apr 2014, 02:36 12

2. Killua (Posts: 270; Member since: 25 Nov 2013)


LOL, agreed. While I don't have any HTC device, I still want HTC to exist so we customers have more choice, which is a good thing for us.

posted on 18 Apr 2014, 07:05

11. jaytai0106 (Posts: 1275; Member since: 30 Mar 2011)


Yeah and finally stop being stupid and change that Ultra camera a little. 13mp Ultra camera would be pretty superior :P

posted on 19 Apr 2014, 09:07

16. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


yes, and then crumble with market share and report loss after loss.

posted on 18 Apr 2014, 02:41 2

3. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


That commercial was blahtrocious.

posted on 18 Apr 2014, 03:13 3

4. KillerKeyboard (Posts: 307; Member since: 21 Nov 2013)


Finally.

posted on 18 Apr 2014, 03:19

5. mturby (Posts: 242; Member since: 09 Jan 2013)


any of us could make ads better than htc;s. who was their marketing team anyways? hope samsung wont take advantage of this to create worse ads for htc and get 'em out of the market...

posted on 18 Apr 2014, 03:28 3

6. frydaexiii (Posts: 1231; Member since: 01 Dec 2011)


Calling it...

HTC One M8, Designed for Humans, not for Baristas.

lol

posted on 18 Apr 2014, 05:05 1

7. fireblade (Posts: 694; Member since: 27 Dec 2013)


HTC seriously needs better marketing team

posted on 18 Apr 2014, 05:41 1

8. itsdeepak4u2000 (Posts: 2625; Member since: 03 Nov 2012)


Finally some good stuff for marketing.

posted on 18 Apr 2014, 05:50 1

9. express77 (unregistered)


Now they just need to hire some Nokia/Sony guy to work on camera.

posted on 18 Apr 2014, 06:36 2

10. b1acktiger (Posts: 207; Member since: 19 May 2012)


Nokia ? OK Apple ? OK, But Sony ? Seriously ? Sony never came on top of samrtphone cameras.

posted on 18 Apr 2014, 08:19 4

12. refillable (Posts: 634; Member since: 10 Mar 2014)


Behold. Almost all those CMOS Camera sensor goodness are manufactured by Sony. I agree with express77.

posted on 18 Apr 2014, 09:32 1

14. CanYouSeeTheLight (Posts: 820; Member since: 05 Jul 2012)


No, their current staff is doing just fine and actually focusing on what matters for a mobile phone, versability and speed, i already got a slow but stunning quality camera and having the speed is really important for my second camera.

posted on 18 Apr 2014, 09:09

13. Nickmfnjackson (Posts: 101; Member since: 21 Jan 2010)


Blah blah blah blah, whatever

posted on 18 Apr 2014, 10:22 2

15. Taters (Posts: 2956; Member since: 28 Jan 2013)


It's not going to help in the slightest like the Robert Downey junior campaign didn't work. You product has to be marketable first.

You can't have garbage with loose volume rockers, finishing marks, and dust under your screen.

posted on 19 Apr 2014, 09:10

17. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


lol 100% bro. It's funny how htc is acting right now. this is pitiful

posted on 19 Apr 2014, 11:48

18. crazymonkey05 (Posts: 144; Member since: 20 Nov 2012)


I guess its just me but I like htc's blah blah blah commercial

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