HTC enlisted another high-profile figure in its ranks, but it has nothing to do with Holywood actors this time around. It's Paul Golden, former head of Samsung Mobile USA's marketing division. Golden has been contracted as an adviser to HTC Chairwoman Cher Wang and we can't help but wonder whether he's going to be able to bring Samsung's marketing mojo over to the Taiwanese vendor.
Neither Sammy, nor HTC are likely to shed more light on the matter, as the situation is kept confidential. Golden worked for four years at Samsung and was involved in creating and launching the Galaxy brand. Hopefully, he is full of good advice, because HTC could use it. The vendor reported three straight quarters of operating losses in addition to continuous declines in sales and market share. Its most recent move was hiring actor Gary Oldman to star in TV commercials to promote its latest smartphone, the HTC One (M8). Hopefully, Golden's expertise will further aid HTC in ramping up its marketing efforts.