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HTC confirms that a new flagship will be announced "soon"; company investigates mobile VR

Posted: , by Alan F.

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HTC confirms that a new flagship will be announced
Last month, HTC CEO, Chairwoman and co-founder Cher Wang said that VR is now more important to the company than smartphones are. And while the HTC Vive VR headset is up for pre-orders starting next week, the company is looking at a mobile VR solution that might end up as part of a future flagship HTC phone.

Speaking of flagship handsets, HTC had nothing up its sleeve at MWC 2016, which has concluded. But Drew Bamford, corporate VP of HTC’s Creative Labs, says that an announcement related to a new flagship phone will be coming soon. The HTC One M9, the last top shelf handset to carry the HTC name, was a disappointment for both HTC and its fans. Since then, the company has concentrated on mid-range handsets. Recently, however, HTC has started teasing the HTC One M10. Bamford's comments should have the HTC faithful excited. "We are absolutely committed to making the world’s most desirable, best phone products in both the premium segment, with the One series, the M Series, and in the mid range with the Desire products," he said.

The HTC One M10 is rumored to include a 5.2-inch screen with a 1440 x 2560 QHD resolution. A 12MP Ultrapixel rear camera is said to be on the back. The phone will carry 4GB of RAM, 32GB of native storage and a fingerprint scanner. But HTC is looking beyond the next flagship. Bamford says that the company is currently talking with carriers about its next generation products. "We will have some really cool stuff on the market," the executive adds.

Perhaps that "cool stuff" includes the mobile VR technology that HTC appears to be working on. If so, the question is whether adding mobile VR capabilities to a handset can make HTC's future flagships standout so that the company can be a legitimate challenger.

"These days in interaction design some of the most interesting opportunities are how do you make disparate products function as a system...and there’s an opportunity to do that at a higher level with phones, wearables and VR. Think about how do those product categories work together."-Drew Bamford, corporate VP, HTC’s Creative Labs

source: TechCrunch

56 Comments
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posted on 27 Feb 2016, 02:21

1. sssm23 (unregistered)


Be the first one to post a comment! but I am first one

posted on 27 Feb 2016, 05:17 18

14. Pattyface (Posts: 1511; Member since: 20 Aug 2014)


Congratulations your mom will be so proud

posted on 27 Feb 2016, 02:28

2. surethom (Posts: 590; Member since: 04 Mar 2009)


HTC are leaving it late so many peoplewill pretty order the Samsungs7 & lg if HTC don't announce soon.

posted on 27 Feb 2016, 05:09 10

10. rubyonrails3 (Posts: 242; Member since: 01 Oct 2014)


I will buy HTC anyway ;) I am more excited about M10 than any other so far annouched. I kept away by hearing so much negative about A9 and it's design. But recently I happen to try it in person. I have now Nexus 6p, iPhone 6s plus, HTC one A9 and Moto X pure and A9 is most beautiful and sexy phone of all. This thing makes me more excited about M10. M10 need bigger battery, better speaker and camera as compared to A9. Nexus 6p takes the best pictures in all my devices.

posted on 27 Feb 2016, 07:38 1

25. DoggyDangerous (Posts: 757; Member since: 28 Aug 2015)


I am also interested in the 12mp camera of m10. If HTC will be able to deliver a good camera then I might choose it over others.

Is it possible to reduce the mega pixels and increase the size of an individual pixel? For example, if I will turn 16mp of G5 into 8mp and the pixel size can become 2um? is it possible to do that?

posted on 27 Feb 2016, 11:18 1

38. elitewolverine (Posts: 5018; Member since: 28 Oct 2013)


during manufacturing yes, but not on the software level

posted on 27 Feb 2016, 05:11 1

11. ibend (Posts: 3207; Member since: 30 Sep 2014)


Bro, do you even English?

posted on 27 Feb 2016, 07:26 12

22. izim1 (Posts: 382; Member since: 04 Feb 2013)


Maybe it isn't their first language? If that's the case then that means that user is pretty awesome for being multilingual

posted on 27 Feb 2016, 08:47 4

30. Hoggington (Posts: 128; Member since: 23 Feb 2016)


There are plenty of 12 year olds on this site, like ibend, that think Phonearena is US based. Hence they make fun of people when their English isn't perfect.

I'm always amazed how good the English is of many of the readers here.

posted on 27 Feb 2016, 09:45

35. benoita74 (Posts: 18; Member since: 20 Dec 2015)


Would be interested to know where phonearena is based, would you happen to know it :)

posted on 29 Feb 2016, 00:24

58. JumpinJackROMFlash (Posts: 430; Member since: 10 Dec 2014)


Obviously you don't, except on a 5-year old's level.

posted on 27 Feb 2016, 02:41 4

3. quintessential (Posts: 62; Member since: 11 Mar 2015)


I dun know what to say........ but lately HTC seems to be behaving like a Loser in the Mobile market these days. Unable to take the lead, nor do they have the guts to pioneer something different compared to their hey days.

Well, for a start their foreign Design Chief who came up with the M7 to M9 series has departed, which is why lately their designs have been taking cues from the competition all over the place, INSTEAD of being a differentiator in design. It seems their current poor design team has no original ideas of their own that they have to be inspired by rivals. Their marketing slogans are horrible, and the company is all talk, no action these days when it comes to handset prowess.

And now, unwilling to admit their incompetency nor make a change for the better, they now try to shift the focus on VR, which they so-called claim is their new frontier. Looks like the M10 is in to disappoint their last remaining fan base.

At this rate, HTC will likely fade to oblivion by the end of 2016.

posted on 27 Feb 2016, 09:35 4

34. nebula (Posts: 476; Member since: 20 Feb 2015)


When HTC announced focus priority shift to VR i felt the same. No more great smartphone. HTC is very inconsistent OEM that I tend not to trust anymore but as a fan I hope HTC they will make come back with 10 series.

posted on 28 Feb 2016, 12:34

56. LionStone (Posts: 717; Member since: 10 Dec 2010)


You should not say anything if you don't know what to say, because you just spew nonsense which shows your incompetence.

posted on 27 Feb 2016, 02:43

4. legiloca (Posts: 1102; Member since: 11 Nov 2014)


Question is how HTC could set itself apart from the pack when they now all seem to have what HTC would be sporting

posted on 27 Feb 2016, 05:13 2

12. vincelongman (Posts: 3993; Member since: 10 Feb 2013)


They should use their partnership with Valve/Steam (arguably the biggest Gaming platform)
Release a cheap Gear-like VR set that's a teaser to the HTC Vive (Steam VR)

But knowing HTC they won't
They will probably even ditch their boomsound speakers

posted on 27 Feb 2016, 05:17 2

15. rubyonrails3 (Posts: 242; Member since: 01 Oct 2014)


I doubt HTC can do anything to set itself apart they can just make a phone with new design and all 2016 features and call it M10

posted on 27 Feb 2016, 02:44 2

5. scarface21173 (Posts: 119; Member since: 17 Aug 2014)


I am holding out to see what the others bring to the table. I have the samsung s6 i dont think the s7 is worth the upgrade just for waterproofing which was avilable on the s5 and 32gb of storage does for me. The g5 has the xfactor wth its box of tricks but its just not for me either. so i will wait for htc if that doesnt bring me in then its probley the new nexus device.

posted on 27 Feb 2016, 07:28 3

24. izim1 (Posts: 382; Member since: 04 Feb 2013)


But.... Why do you need a new smartphone at all? Why does anyone need a new smartphone every year?

posted on 27 Feb 2016, 10:14

36. Wiencon (Posts: 1721; Member since: 06 Aug 2014)


Agreed. I don't see any point in upgrading last year flagships (heck, even 2013-14 flagships are running like champs today) G4, S6 had awesome cameras, this year's successors will not be any faster except for gaming.
But that's great news for me, it only means I can but those phones even cheaper now, Galaxy S5 is probably best phone I could buy right now for this price

posted on 27 Feb 2016, 11:20

39. elitewolverine (Posts: 5018; Member since: 28 Oct 2013)


only unsatisfied people do.

posted on 27 Feb 2016, 13:32

41. amats69 (Posts: 1368; Member since: 12 Nov 2012)


why not? we have different preferences..some love to have the latest smartphone every year..and some dont.. I dont see any problem at it..besides its there money they used to buy not yours...so whats the big deal?

posted on 27 Feb 2016, 13:37

42. amats69 (Posts: 1368; Member since: 12 Nov 2012)


*their

posted on 29 Feb 2016, 00:27

59. JumpinJackROMFlash (Posts: 430; Member since: 10 Dec 2014)


Because that money could be used in a better way, so it's kind of brainless.

posted on 27 Feb 2016, 14:51 1

43. scarface21173 (Posts: 119; Member since: 17 Aug 2014)


Tbh i just like to have the latest tech. This years upgrades just are not that big enough to make the jump at this present time.

posted on 27 Feb 2016, 03:27 4

6. BLSEOTB (Posts: 330; Member since: 24 Mar 2015)


This phone either needs smaller bezels or boomsound speakers. I feel like someone is deliberately trying to sabotage this company.

posted on 27 Feb 2016, 03:34

7. KillTheKardashians (banned) (Posts: 93; Member since: 19 Feb 2016)


HTC is slowly dying

posted on 27 Feb 2016, 06:10 6

17. Martin_Cooper (Posts: 1368; Member since: 30 Jul 2013)


HTC is dead, what you see here is a zombie without teeth and hands that cant do anything and is wondering waiting for someone to shoot it in the head.

posted on 27 Feb 2016, 08:52 1

32. Hoggington (Posts: 128; Member since: 23 Feb 2016)


Hahahhahaa lolz

posted on 28 Feb 2016, 12:32

55. LionStone (Posts: 717; Member since: 10 Dec 2010)


Another dead comment that means nothing

posted on 29 Feb 2016, 00:28

60. JumpinJackROMFlash (Posts: 430; Member since: 10 Dec 2014)


Well, Lionstone, you seem to be the only HTC-fanboy left here...

You're the one defending them on every article, which says it all really regarding potential market base.

posted on 27 Feb 2016, 04:38 2

8. BobLawblaw (Posts: 272; Member since: 25 Jul 2014)


This feels like Nokia and Stephen Elop all over again. Drive the company into the ground, sell it off to the highest bidder then gut the company and take its assets..

posted on 27 Feb 2016, 04:40 9

9. Reza.N (Posts: 76; Member since: 06 Sep 2015)


I really hate the people comments here act like a child.I mean if htc go banckrupt or get in to trouble what do you gain from that?oh just you kids

posted on 27 Feb 2016, 05:15 1

13. ibend (Posts: 3207; Member since: 30 Sep 2014)


yeah right... why bother choosing president since you gain nothing from it /s

people have freedom to speak their mind, even its totally useless or something, but thats how society work...

btw, did you come from north korea or something? (just curious)

posted on 27 Feb 2016, 05:44 3

16. Reza.N (Posts: 76; Member since: 06 Sep 2015)


Yeah people have the freedom to speak their mind but this is totally different.it's bulls**t.

posted on 27 Feb 2016, 08:48

31. Trakker (Posts: 283; Member since: 11 Feb 2016)


I really hate when people act like the God of the internet to complain about hearing the same thing over and over when usually it's because a lot of people have the same thought.

posted on 27 Feb 2016, 06:12 4

18. Martin_Cooper (Posts: 1368; Member since: 30 Jul 2013)


Why do you care? You work at HTC, own their shares? f**k them, they had an amazing company and products and they managed to screw everything and their loyal customers with mediocre phones for the last 3 years.

posted on 27 Feb 2016, 09:33

33. NoToFanboys (Posts: 1030; Member since: 03 Oct 2015)


Wow, so much hate, going as far as not caring if thousands of people lose their jobs.

posted on 27 Feb 2016, 10:42

37. jellmoo (Posts: 1464; Member since: 31 Oct 2011)


Because competition is good for the consumer? Because the more options we have the better off we are? Because it forces innovation?

Because I don't want to be in a situation where Apple and Samsung are in the only games in town.

posted on 28 Feb 2016, 09:01

51. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


I agree. After the successful M7, the M8 and M9 were a fail.

posted on 27 Feb 2016, 07:26 2

21. Awalker (Posts: 1368; Member since: 15 Aug 2013)


No one gains anything buy saying HTC will fail or succeed. We're just looking at their trajectory. Right now it doesn't look good for them.

posted on 27 Feb 2016, 08:10

27. PapaSmurf (Posts: 10409; Member since: 14 May 2012)


Or, you know, one less OEM in the market in terms of competition?

posted on 29 Feb 2016, 00:30

61. JumpinJackROMFlash (Posts: 430; Member since: 10 Dec 2014)


They'll be replaced by 10 just as generic chinese OEMs.

posted on 27 Feb 2016, 06:24

19. MichiGo (Posts: 153; Member since: 09 Sep 2014)


HTC's entire lineup going to get leaked this year like every other year..

posted on 28 Feb 2016, 12:29

54. LionStone (Posts: 717; Member since: 10 Dec 2010)


And whose lineup doesn't get leaked this year, like every other year? ....smh, kids

posted on 27 Feb 2016, 07:27 1

23. jellmoo (Posts: 1464; Member since: 31 Oct 2011)


I really, really hope that HTC has a surprise ace up their sleeve. I have an A9, and I really like the device, but HTC needs *something* unique to compete here. LG brought in the module system to differentiate, and while it remains to be seen how it will work out for them, at least it's something. Samsung's game is just too strong this year. They shored up all the weaknesses they had with the S6, making a lot of the arguments against it null and void.

Without something other than a nice design, HTC simply won't be able to be relevant this generation.

posted on 27 Feb 2016, 08:01 1

26. cdm283813 (Posts: 311; Member since: 10 Jan 2015)


I could see them doing a similar Gear VR like headset with steam store access for VR content but Samsung/Oculus has a 2 year head start and their releasing the S7 with a free headset in 2 weeks. It's already too late for them in 2016.
But I do hope they have a good ending to the year because I wouldn't mind having another VR option that's legit in 2017. That 360 VR that LG showed off is crap and no one should waste their money on it..

posted on 27 Feb 2016, 08:21 1

28. Trex95 (Posts: 877; Member since: 03 Mar 2013)


Samsung offer VR for free with S7 and S7 edge.

posted on 27 Feb 2016, 08:36 1

29. jeroome86 (Posts: 801; Member since: 12 Apr 2012)


Show us your cards HTC. Samsung lay down a awesome hand. LG not so much.
You can do it.

posted on 27 Feb 2016, 13:07 2

40. Elfmonster (Posts: 377; Member since: 23 Dec 2013)


5'2 too small, 32 gig not enough. Sick of these big companies selling rinky dink bs while smaller companies sell better internals at lower prices.

posted on 27 Feb 2016, 23:27

49. BradyCrack (Posts: 451; Member since: 29 Dec 2015)


5.2 is massive for me.

posted on 29 Feb 2016, 00:32

62. JumpinJackROMFlash (Posts: 430; Member since: 10 Dec 2014)


Good thing you have small girlyhands, so your **** feels large in them then.

posted on 27 Feb 2016, 15:44 2

44. darealist (Posts: 102; Member since: 25 Feb 2015)


Still banking on gimmicky VR. Poor HTC they will go under very soon.

posted on 28 Feb 2016, 02:37

50. avishekmukherjee (Posts: 284; Member since: 09 Apr 2015)


Main problem in Software

posted on 28 Feb 2016, 09:07

52. S.R.K. (banned) (Posts: 678; Member since: 11 Feb 2016)


Main problem is camera and design.

posted on 28 Feb 2016, 14:34

57. MrMalignance (Posts: 6; Member since: 17 Feb 2013)


Investigating VR? They SHOULD be investigating why they have numerous stolen icon/themes in the HTC theme market.

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