Gionee, the maker of the two smartphones that held the record for slimmest smartphone in the world for the most of last year – the Elife S5.5
and, later, the Elife S5.1
– had announced that it will be unveiling its latest ultra-slim smartphone on the 2nd of March, at this year's MWC, and it just delivered on that promise. Gionee's head of global marketing, Oliver Sha, however, stated that: "The race to make the slimmest smartphone was getting out of hand. Going so slim is actually not benefiting user experience without the performance to back it up.
The Gionee Elife S5.1, for instance, is 5.15 mm thin and was replaced from the "slimmest of them all" spot by the Oppo R5
's 4.85 mm body in November. Later, the Vivo X5 Max
took the throne, with its 4.8 mm profile, and now the 4.7mm Coolpad lvvi K1 Mini
has taken the throne.
So, what did Gionee actually announce? Well, a 5.5mm thin phone. That's right, the Elife S7 is not 7mm thin, but rather 5.55 mm (0.22"), which is apparently Gionee's threshold when it comes to thickness now. We are still getting a master of a phone, though, with a 5.2" 1080p AMOLED display, a 64-bit octa-core MediaTek 6752 chipset, 2 GB of RAM, and 16 GB of internal storage. Moreover, Gionee placed a 13 MP rear camera in the Elife S7, and flushed the module with the back, regardless of the 5.5mm chassis, which is a great achievement, not to mention you will get a hearty 8 MP selfie camera at the front. The only "weak" point is the 2750 mAh battery pack, but, given the thin casing again, this is the most juice someone has packed in a sub-6mm phone anyway.
In fact, the display is 25% more frugal than previous generations, and a Dark theme is supplied for another 30% drop in power consumption from the panel. Combine this with the so-called Sensor Hub, supplied by Freescale, which wakes up the CPU much less often, and Gionee promises two full days on a charge, which, so far, has been something unheard of if you wanted to have such a thin and elegant handset.
The Gionee Elife S7 will be released as soon as March 18th in Macau, then in the home turf of India on April 3, and then will eventually start its global adventure, all for 400 EUR or USD, depending on the region, as it's a dual SIM device, too. It will come in three pretty colors - Los Angeles Black, North Pole White and Maldives Blue. Any takers?
Gionee Elife S7