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Finally! Whatsapp removes $1 annual subscription fee

Posted: , by Victor H.

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Finally! Whatsapp removes $1 annual subscription fee

Since forever, Whatsapp Messenger has been charging its users a humble annual fee ($1 or £1, depending on market) due after the first year of usage. This ends today: the Facebook-owned messenger goes completely free and slashes any and all annual fees.

Nearly a billion people today use Whatsapp

The annual fee for the right to use Whatsapp has been a relic of the past that seemed particularly strange in a global market full of free solutions like Facebook Messenger, Skype, Viber and countless others.

Whatsapp users will no longer be greeted to this message

Whatsapp users will no longer be greeted to this message

Whatsapp explains that the official reason for removing the annual fee is that many of its users across the globe don't even have a credit/debit card, and are afraid they might lose their conversations and access to their preferred messenger. This is definitely more of a deterring factor than it is promoting healthy growth.

Question now remains how Whatsapp will monetize its huge user base. Whatsapp explains that there will be no third-party ads (which would be a huge turn-off for most users), and instead the company plans to bring new functionality to allow customers to communicate with businesses they care about: it would be possible to contact your bank via Whatsapp, for instance, if you are worried about a fraudulent transaction, or check with an air carrier about the status of a flight.

Acquired by Facebook in late 2014 for a whopping $22 billion, Whatsapp is one of the world's most popular messenger clients, second only to Facebook Messenger in terms of spread. It is available on a vast range of platforms, from Android and iPhone, to Windows Phone, BlackBerry OS and even the dated Symbian and Nokia S40 platforms.


34 Comments
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posted on 18 Jan 2016, 06:23 20

1. buccob (Posts: 2489; Member since: 19 Jun 2012)


Never paid it... It kept extending my free deadline...

posted on 18 Jan 2016, 06:27 3

2. mahima (Posts: 101; Member since: 20 Nov 2014)


me too...best app ever. Period.

posted on 18 Jan 2016, 09:00

19. pegasso (Posts: 268; Member since: 27 Nov 2011)


yup,
it's the same here...

posted on 19 Jan 2016, 03:58

31. KyleRiemen (Posts: 110; Member since: 29 Oct 2014)


Nothing is for free, you always pay for it, maybe not with money, but you do pay for it.

posted on 19 Jan 2016, 08:00 1

32. buccob (Posts: 2489; Member since: 19 Jun 2012)


[read] "never paid any money for it"

posted on 19 Jan 2016, 14:45

33. andynaija (Posts: 777; Member since: 08 Sep 2012)


Lol how were you extending the deadline?

posted on 18 Jan 2016, 06:30 6

3. Tizo101 (Posts: 393; Member since: 05 Jun 2015)


I doubt anyone has paid before, at least in my country.

posted on 18 Jan 2016, 07:24

10. SuperAndroid507 (Posts: 233; Member since: 06 Jan 2014)


Same case here, never heard of anyone who paid where I live, it kept extending the free service 1 to 2 months before expiration.

posted on 18 Jan 2016, 06:31

4. Evil_Assassin (Posts: 4; Member since: 18 Jan 2016)


But what about the people who paid in advance?

posted on 18 Jan 2016, 06:34 1

5. villagerguyz (Posts: 85; Member since: 22 Jul 2015)


WhatsApp won't give refunds.

posted on 18 Jan 2016, 12:24 1

24. g2a5b0e (Posts: 3699; Member since: 08 Jun 2012)


It cost them $1. They can deal with it.

posted on 18 Jan 2016, 13:41

26. ullokey (Posts: 35; Member since: 28 Jul 2015)


I could buy myself a Chicken nuggets burger at BK with the 0,99 cents :D

posted on 18 Jan 2016, 17:35

29. g2a5b0e (Posts: 3699; Member since: 08 Jun 2012)


Cool story, bro. Go buy me one too while you're at it.

posted on 19 Jan 2016, 23:05

34. Evil_Assassin (Posts: 4; Member since: 18 Jan 2016)


I paid years in advance :-(
whatever ... its gone XD

posted on 18 Jan 2016, 06:34 5

6. nebula (Posts: 470; Member since: 20 Feb 2015)


My guess they will monetize it via selling consumer info mining habits, getting access to the phone and data in general.

posted on 18 Jan 2016, 07:38 3

12. bucky (Posts: 2441; Member since: 30 Sep 2009)


bingo.

posted on 18 Jan 2016, 06:37

7. der_damo (Posts: 159; Member since: 16 Sep 2014)


finally - but it's okay if other services charge, lol.

posted on 18 Jan 2016, 06:47 2

8. manav33 (Posts: 5; Member since: 18 Jan 2016)


cool in order to earn profit now they gonna sell user data to more government agency

posted on 18 Jan 2016, 07:04

9. tech2 (Posts: 3323; Member since: 26 Oct 2012)


Correction in first line, its £0.69 in UK and not £1.

posted on 18 Jan 2016, 07:24

11. avalon2105 (Posts: 224; Member since: 12 Jul 2014)


Great, now it's going to turn into Viber with BS sticker sales and other c**p. As for paying, WhatsApp would always send me a massage "Enjoy your additional free year of service" or something similar whenever I entered last month of my free use. Been using it for over 4 year without paying.

posted on 18 Jan 2016, 07:41

13. amjath (Posts: 1; Member since: 18 Jan 2016)


What about the one who have paid for the service? refund as google credits?

posted on 18 Jan 2016, 07:52

14. flavius22 (Posts: 120; Member since: 23 Aug 2015)


was perfect but lately, I find it unreliable, sometimes the messages aren't instant and i get them only when i unlock my phone. I think there;s a problem with the app rather then my phone (Samsung S6).

posted on 18 Jan 2016, 08:45 3

18. buccob (Posts: 2489; Member since: 19 Jun 2012)


That seems to be your phone's configuration... See if you have a battery saving setting or maybe "smart alert" that only notifies you when you pick it up...

posted on 18 Jan 2016, 07:54

15. miketer (Posts: 122; Member since: 02 Apr 2015)


No matter what, a $ well deserved.

posted on 18 Jan 2016, 08:37

16. Arch_Fiend (Posts: 1930; Member since: 03 Oct 2015)


Never Used Whatsapp Before Perhaps I'll Give It A Go Now.

posted on 18 Jan 2016, 09:57 1

20. sipha (Posts: 432; Member since: 12 May 2012)


Lol. it's always been free!!

posted on 18 Jan 2016, 10:58

23. Arch_Fiend (Posts: 1930; Member since: 03 Oct 2015)


The App Has Always Been Free Just Not The Service.

posted on 18 Jan 2016, 14:46

28. JunitoNH (Posts: 1583; Member since: 15 Feb 2012)


As I understand it. Useless for most, unless your friends download it too, or/and you have family overseas. Otherwise hangouts gets the job done. You can even send files over WIFI.

posted on 18 Jan 2016, 08:40

17. Cyberchum (Posts: 657; Member since: 24 Oct 2012)


It's almost 6 years since I started using the platform and I haven't paid a dime. Can't believe some actually did.

posted on 18 Jan 2016, 10:13

21. hortizano (Posts: 274; Member since: 22 May 2013)


Yes, but at what price..??

posted on 18 Jan 2016, 10:24

22. shuaibhere (Posts: 1983; Member since: 07 Jul 2012)


I never paid for it..They keep on extending free trail...

posted on 18 Jan 2016, 12:35

25. Shrihari (Posts: 86; Member since: 29 Jan 2013)


NOTHING IN THE WORLD COMES FOR FREE. EVERYTHING HAS A PRICE.

posted on 18 Jan 2016, 14:07

27. DmitrLP (Posts: 182; Member since: 18 Sep 2015)


The $.99 was worth it, it´s a great app.

posted on 18 Jan 2016, 18:48

30. ibend (Posts: 3130; Member since: 30 Sep 2014)


but... I still have 5 years subscription :-/

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