$87 ABO 3G Android handset which even includes a physical QWERTY keyboard which was covered by black tape. Despite the limited nature of the phone, Mashable was able to make a phone call with the device using an embedded T-Mobile SIM card. Some basic apps were also accessed.
The free phone isn't worth scouring through every copy of EW, trying to find one of the 1,000 copies with it inside. Using the phone for more than an ad display requires you to have some knowledge of how smartphones work. Forgetting about tweaking the phone for a moment, this looks like the beginning of a new wave of advertisements that eventually will make tomorrow's newspapers and magazines look like the Daily Prophet from Harry Potter, with its moving pictures.