Did you know that the codename for the original iPhone was 'Purple'?
But to make the iPhone become reality, Apple had to go into ‘creative’ mode, taking a huge risk and dedicating an entire building of its Cupertino campus to work on the iPhone. It was locked down under the heaviest of security with card readers required to go between doors, and often double and triple security checks.
A little known fact about those times, however, is that Apple would actually use colors as codenames for its products, including the iPhone. Ex software head Scott Forstall has revealed that actually the original iPhone went by the name ‘Purple’, and even the building where it was developed was called the ‘Purple Dorm’.
The first rule of that project was to not talk about it outside those doorsMake no mistake, the word ‘dorm’ was not used just figuratively - it had a pretty literal meaning to Apple employees working on the ‘purple’ project, people who’d spent almost as much time in the building as in a dorm.
Forstall reveals that "very much like a dorm, people were there all the time... It smelled something like pizza, and in fact on the front door of the Purple Dorm we put a sign up that said 'Fight Club'... because the first rule of that project was to not talk about it outside those doors."
Sometimes it’s this kind of secrecy that you need to have to pull a revolutionary product, don’t you think?
1. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
It was called purple because purple is the color of SONY
11. Ashoaib (Posts: 1321; Member since: 15 Nov 2013)
yeah... they copied the ideas from sony but ironically sony never been able to capitalize on its own ideas
20. cc3493 (Posts: 154; Member since: 06 Jul 2013)
How is purple the colour of sony? They havent trademarked purple as far as i know. Sure they might use the colour purple in their products but that doesnt mean its owned by them. They also use black and white. By your logic, they are also the colours of sony. By that same logic, since apple was probably the first to use gold in a flagship phone then gold is the colour of apple...
Only a couple companies i know actually own colours; e.g. Coca cola owns their own shade of red
22. mrblah (Posts: 419; Member since: 22 Jan 2013)
I miss the thumbs down sometimes, this is one of those times.
2. darkkjedii (Posts: 10384; Member since: 05 Feb 2011)
Gotta do what you gotta do. It worked, and the rest is tech history. Gone are the days of secrecy though, nowadays leaks are the norm. Apple knows this, and I think, even supplies a few leaks themselves. Get those new iPhones out apple, I'm itching.
5. Droid_X_Doug (Posts: 5593; Member since: 22 Dec 2010)
Anyone notice how the leaks became another tool of marketing at Apple after Steve went to the hereafter?
Steve was obsessed with keeping a lid on product information. Timmy was not so much.
18. darkkjedii (Posts: 10384; Member since: 05 Feb 2011)
Leaks wet the appetite, and supply coverage, which sparks interest. Smart move, business is always advancing, and tactics change. They've milked the cow till it went dry, and now are switching up.
6. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
I think phone company deliberately leaking their device. They thought it as a good marketing practice.
4. Busyboy (Posts: 212; Member since: 19 Jun 2014)
I'm glad the iPhone was invented. Had it not been created we would have the smartphones outed in 2011 today
8. AfterShock (Posts: 2535; Member since: 02 Nov 2012)
As well, windows mobile would still be crashing today if it wasn't completely shat upon by the first iPhone.
It'd be a bleak existence without the evil empire's of Apple and MS.
7. express77 (unregistered)
I don't like apple much but iphone did changed the smartphone world.
9. skyline88 (Posts: 311; Member since: 15 Jul 2013)
21. cc3493 (Posts: 154; Member since: 06 Jul 2013)
a purple flare in some photographs means that apple sucks? right...
10. fanboysrdumb (Posts: 44; Member since: 12 Jan 2013)
creative people like steve jobs come once in a life time they do change alot but unfortunately get ripped off and treated like crap a lot as well. regardless of what os or brand you have you alegiance to Apple under steve flourished and shot the competition down. im against their patent practices but i can see why they are soo anal about it. good for apple and consumers. now apple release those big bad boys and lower the price a bit. kind of going broke you know. ::):::::)
12. Heatfan316 (Posts: 359; Member since: 21 Aug 2011)
Has anyone's life changed after reading this article? I know mine has, now I will forever know the codename of the original iPhone! /s And that particular iPhone sits in one of my drawers collecting dust, yeah it was cool when it first launch, I was a complete noob back then and thought Apple was the greatest company in the world, until l learned what greedy,snotty, jerks they really are!
16. tatail (Posts: 215; Member since: 08 Jan 2010)
Glad it was not called purple, iPhone sounds much better.
17. Droid_X_Doug (Posts: 5593; Member since: 22 Dec 2010)
The practice is to use a code name that has no connection to the ultimate identity. If there is a connection, then there is something (like a trade name) that squatters can trademark, and you have more headaches and expenses trying to protect.
Purple is a good example of a code name, as it gives no hint of what it is about. Back in 2006/2007, anyone seeing the code name of Purple, would have thought it referred to a new Mac OS offering. Rumors about iOS were similarly disguised as being for a netbook offering.
19. tatail (Posts: 215; Member since: 08 Jan 2010)
You are right and I know that, still I am glad it was not called purple for the final product.