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BlackBerry CEO Heins says in five years, tablets will be dead

Posted: , by Alan F.

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BlackBerry CEO Heins says in five years, tablets will be dead
BlackBerry CEO Thorsten Heins said in an interview at the Milken Institute conference in Los Angeles on Monday, that tablets will no longer be needed in 5 years. Despite this comment, Heins is currently mulling over the idea of building a new tablet to replace the aging BlackBerry PlayBook. The odds are against this happening as the executive added that tablets are not a good business model. He believes that soon, tablets will be replaced by a giant screen in the workplace.

"In five years I don’t think there’ll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.-Thorsten Heins, CEO, BlackBerry

The comments come as speculation arises that during the BlackBerry Live conference scheduled for next month in Orlando, Heins will announce his final decision on whether or not to produce a new slate. The current BlackBerry tablet runs the QNX OS which is the predecessor to BlackBerry 10. The BlackBerry PlayBook was a mess when launched as it shipped without an email client, and a calendar. But that was a mistake made by past management and the CEO is clearly looking ahead. He sees BlackBerry being the leader in mobile computing in five years.

In another matter, one that we have followed closely, Heins discussed the April 12th announcement by the company, asking securities regulators to investigate reports from Northeastern investment house Detwiller, Fenton. The latter reported that the return rate for the all-touch BlackBerry Z10 was exceeding sales. As we have pointed out on occasion, the investment house has been bearish on BlackBerry 10 dating back to before the introduction of the software last January. "Whatever the motivation is, you have to use the right facts, and that’s what we’re challenging right now,” Heins said, adding that Z10 returns are in line with the industry, and better than previous BlackBerry launches. Heins wants the regulators to investigate whether or not Detwiller Fenton was trying to manipulate BlackBerry's stock with its comments.

source: Bloomberg

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posted on 30 Apr 2013, 11:57 8

1. _PHug_ (Posts: 380; Member since: 11 Oct 2011)


I think they are useless now

posted on 30 Apr 2013, 13:46 2

44. Suo.Eno (Posts: 172; Member since: 17 Feb 2013)


keyword being "now" but not for long.. I myself have no real use case for any current ARM /x86-64 tablets but I'm rooting for the latter. Bigger variables such as OS + apps + 3rd services' spillover (and I don't mean the cloud) requires time to mature but it's getting there.

Just not fast enough though.

posted on 01 May 2013, 00:25

84. cezarepc (Posts: 564; Member since: 23 Nov 2012)


The problem with Hein's (or the BB company itself) is they are experts in the business-device-field but they don't have enough experience building devices for the mainstream market. Of course tablets won't be needed in the workplace since it doesn't offer enough productivity but that's exactly the point. Tablets are not made for productivity, it's made to consume multi-media. Tablets (as well as smartphones) will be around until the next big thing comes around, probably when glass-like devices or smartwatches or something like that starts to gain traction.

posted on 30 Apr 2013, 14:28 10

59. PAPINYC (Posts: 2283; Member since: 30 Jul 2011)


Tablets will never be useless because, as long as the iPhone remains tiny, iPads will always be needed.

He's just bitter that the BlackBerry Playbook failed, miserably iMight add!!@!!

posted on 30 Apr 2013, 18:20 3

74. 14545 (Posts: 1106; Member since: 22 Nov 2011)


No, actually he seems pretty spot on. He's not saying that phones are dead. On the contrary, he is saying that they are the future, and screens will just be "dumb" screens for our phones. Eventually tech will get to the point that tablets, as a whole, will be useless and die. They will be replaced with "pad" phone type concepts where you just dock your phone into a workstation.

posted on 30 Apr 2013, 18:33 1

75. Whateverman (Posts: 3199; Member since: 17 May 2009)


That would be kind of cool provided that the hardware were powerful enough. It sounds like we may be getting there, but IDK. I can imagine coming home, putting my phone on the base of a computer (Dumb screen) and having it be the computer. But I can also see HP, Asus, and others having something to say about that.

posted on 30 Apr 2013, 14:39 2

61. Rorschach (Posts: 37; Member since: 26 Apr 2013)


I agree with Heins. Presently, tablets are useful because they serve as the medium between cell phones and pcs. However, due to their limitations -- unable to fully reproduce the power of a PC (althogh the surface pro comes close) or mobility of a cell phone -- they will slowly be phased out by more portable PCs and/or "phablets".

posted on 30 Apr 2013, 15:28 2

66. McLTE (Posts: 696; Member since: 18 Oct 2011)


what is your definition of a "more portable PC"?

I think he's completely wrong.

I see soooooo many kids everywhere on tablet like devices watching videos and playing games. What's going to replace that? Phones wont because parents aren't going to want the contract overhead for entertainment toys for the kids.

Tablets are here to stay. They are just too versatile for watching media and playing games.

I do agree that in their current state, they are nearly useless for productivity. We need an evolution of the OS to become more powerful and able to work better in a business environment.

The windows tablet tries to bridge this gap and I can see it succeeding. For me, at work, I would LOVE a big tablet I can take off a dock and take to meetings for taking notes, looking things up and.. using.

I see desktops going away almost entirely and the laptop segment shrinking. Tablets will become more powerful and as long as there is a way to dock them in a similar manner to current laptops, then the tablets will TAKE OFF.

posted on 02 May 2013, 02:54

89. RomeoJDR (Posts: 237; Member since: 09 Dec 2011)


Tablets are "more portable PCs" and have already evolved to being able to do all that your PC can with i-core processors. 5 years from now laptops will be a thing of the past as laptop capable tablets or convertibles will be affordable.

posted on 30 Apr 2013, 11:57 10

2. eliasafram7 (Posts: 83; Member since: 18 Mar 2013)


correct: in 5 years tablets will replace laptops

posted on 30 Apr 2013, 12:13 4

15. gaurang (Posts: 94; Member since: 16 Nov 2012)


lol....l u alright bro

posted on 30 Apr 2013, 13:02 13

33. Mxyzptlk (Posts: 3510; Member since: 21 Apr 2012)


Correction: In 5 years, RIM/Blackberry will be sunken at the far bottom of the Pacific.

posted on 30 Apr 2013, 15:31 5

67. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


Sorry tablets will never replace laptops/desktops. It will for your average consumer but for anyone that actually does anything useful with a powerful machine like encoding a tablet will always be crap compared to a Desktop for home use and a laptop for mobile use.

posted on 30 Apr 2013, 11:57 8

3. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


Mr.Heins, are you sure? :/

posted on 30 Apr 2013, 12:06 21

10. mafiaprinc3 (Posts: 319; Member since: 07 May 2012)


i think he meant to say in 5 years BB10 will be dead!

posted on 30 Apr 2013, 12:21 4

19. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


5 years later, BB10 will be upgraded to BB15!

THAT'S ALL!

posted on 30 Apr 2013, 14:08 4

52. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


They are done! They are lucky if they make it through 2014

posted on 30 Apr 2013, 12:37 3

23. androiddownsouth (Posts: 598; Member since: 02 May 2012)


If BB lasts 5 more years.......

posted on 30 Apr 2013, 13:03 2

35. Mxyzptlk (Posts: 3510; Member since: 21 Apr 2012)


You say that like it was actually alive to begin with.

posted on 30 Apr 2013, 14:29 2

60. PAPINYC (Posts: 2283; Member since: 30 Jul 2011)


By then they should be up to BB11!!

posted on 30 Apr 2013, 14:07 1

51. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


Mr Heins...Wow you must have respect for that idiot.

posted on 30 Apr 2013, 14:19 3

56. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


I'm not trying to be mean, but, you're an idiot. Why you called him an idiot ? Just because you hate BB?

Geez......your comment makes no sense at all!

posted on 30 Apr 2013, 15:26 4

64. apiskula (banned) (Posts: 578; Member since: 25 Jan 2013)


The guy is a complete tool. He cannot even compete in the mobile phone market and he is talking about tablets. We see how much of a success the playbook was.

posted on 30 Apr 2013, 22:11 1

79. Borrells (Posts: 4; Member since: 27 Apr 2013)


.......lol this guy again......waiting to pounce on all the blackberry articles......^

posted on 30 Apr 2013, 11:59 1

4. lyndon420 (Posts: 1737; Member since: 11 Jul 2012)


Tablets will be replaced by a big screen in the workplace? Everyone will be expected to share whatever they're doing with everyone else? Not likely.

posted on 30 Apr 2013, 11:59 10

5. blackice214 (Posts: 163; Member since: 03 Jan 2013)


Id rather listen to a headless chicken

posted on 30 Apr 2013, 12:00 13

6. dangchitrung (Posts: 57; Member since: 04 Apr 2012)


...After BB's funeral

posted on 30 Apr 2013, 12:01 6

7. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


U MAD BRO?

posted on 30 Apr 2013, 14:06 1

50. ebubekir26 (Posts: 311; Member since: 21 Dec 2012)


ooh not you ! please don't start trolling :)

posted on 30 Apr 2013, 14:16

55. androiddownsouth (Posts: 598; Member since: 02 May 2012)


Too late.

posted on 30 Apr 2013, 14:23

57. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


I'm not trolling dude, why would you say that? :(

posted on 30 Apr 2013, 12:03 8

8. prayerofaltair (Posts: 10; Member since: 01 Feb 2012)


yes because as a company Blackberry's executives have such a stellar reputation making predictions about the cellular industry...

posted on 30 Apr 2013, 12:04 10

9. darkkjedii (Posts: 11287; Member since: 05 Feb 2011)


In 5 years BB may be dead if they don't watch it.

posted on 30 Apr 2013, 12:39

25. androiddownsouth (Posts: 598; Member since: 02 May 2012)


They may not make it that long. There is little to no demand for BB devices in my store, and in my region as a whole where I work. If this is the same everywhere, BB is dying off. It's a shame.

posted on 30 Apr 2013, 13:02 1

34. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


BB can make it, I know they can!

Just give them few more years, give them a try, and you will see the success, same as Nokia!

BB and Nokia will definitely make a comeback!

posted on 30 Apr 2013, 13:15 1

36. androiddownsouth (Posts: 598; Member since: 02 May 2012)


Just sharing my experience in my store, nothing more. Not to mention, if you look closely, the Z10 looks a lot like an iPhone, and so does the way the apps are configured. Given Apple's lawsuit happy attitude, I'm thinking the only reason Apple hasn't sued them yet is that they realize there is no way to get blood from a stone. BB just doesn't have money to sue for.

posted on 30 Apr 2013, 13:25 2

38. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


Wait, I thought the HTC One looks like the Z10, I'm not saying that HTC copied BB, but, don't you think it's strange?

posted on 30 Apr 2013, 13:39 1

42. androiddownsouth (Posts: 598; Member since: 02 May 2012)


There are enough differences where I will have to disagree with your comparison of those two devices. As for the similarity of the Z10 with the iPhone, the style of the body, front, and even the placement of the camera and organization of the apps look very much alike, imo. So, no, I don't think it is strange, b/c I do not think that the HTC One looks like the Z10.

posted on 30 Apr 2013, 13:48

45. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


It's ok, it's just my opinion. Because the HTC One and the Z10 have the same rounded corners, and the same placement of the logo (both phone's logo are at the bottom).

posted on 30 Apr 2013, 13:55 1

47. androiddownsouth (Posts: 598; Member since: 02 May 2012)


I sense the sarcasm, and I agree, all phones share some similar characteristics. I was simply pointing out that the Z10 is more similar to the iPhone than other phones they have sued people over lol.

posted on 30 Apr 2013, 14:09

53. xperiaDROID (Posts: 5436; Member since: 08 Mar 2013)


I hope Apple won't sue BB, and other manufacturers. Because Apple needs to change and behave properly, if Apple doesn't change and keep on doing those stupid suing, well, I have one word for Apple : iDIOT!

posted on 30 Apr 2013, 16:34 1

71. cabuya (Posts: 31; Member since: 16 Jul 2012)


Blackberry doesn't have money? Dude stop living under the sea bb had 78 million users

posted on 30 Apr 2013, 16:56

73. androiddownsouth (Posts: 598; Member since: 02 May 2012)


Key word in your sentence is "had". BB's stock is a fraction of what it once was, and I am a retail manager for Verizon, and we have sold more Android, iPhones, and WP8's than BB by a massive margin.

posted on 30 Apr 2013, 12:09 5

11. InspectorGadget80 (Posts: 6463; Member since: 26 Mar 2011)


yeah right. just like your BB TABLET died 2,3yrs ago?

posted on 30 Apr 2013, 12:09 1

12. snowgator (Posts: 3209; Member since: 19 Jan 2011)


This kinda proves one of the main reasons why BlackBerry is losing business: They just don't get the entertainment side of mobile. Besides the fact I completely agree with lyndon420's comment above about sharing large screens on the work place, I am confused that BB cannot see tablets being the main device for gaming, multimedia, and playtime in general. With Apple firmly entrenched in professionals office and MS pushing hard to gain traction with Windows 8 in tablet space, you would think BB would be trying to cut into the general market to offset loses in the corporate world.

We will see, I guess.

posted on 30 Apr 2013, 12:38 1

24. AstronautJones (Posts: 262; Member since: 01 Aug 2012)


I agree that BB doesn't get it, but I do see tablets maybe going away. I have a Note 2, do not need a tablet. Or a computer.

posted on 30 Apr 2013, 15:34

68. McLTE (Posts: 696; Member since: 18 Oct 2011)


you have a Note 2.. but what about your kids? Say you have 2 kids.. what are you going to do? Buy THEM Note2s as well? I doubt it.

If prices come down on tablets, there will be MORE of them in 5 years.. not less.

I can see every university switching to tablets for text books and note taking. Try reading or taking notes on a laptop - doable but not easy.

Touch interface in various industries where someone can hold the tablet and touch the screen.. can't do that with a laptop.

Nope. Tablets are not going anywhere.

posted on 30 Apr 2013, 12:44

29. Leo_MC (Posts: 522; Member since: 02 Dec 2011)


I wonder what kind of dumb games can one play on today's tablets...
Oh, sory: Angry Birds and fart games.
No, thank you.

posted on 30 Apr 2013, 20:08 2

78. Dingy_cellar_dweller (Posts: 185; Member since: 16 Mar 2013)


Angry Birds is a great game on a touch device but on a PC it would be just another game that never made it.

Games that need keyboards or other controllers just don't work on touch screens, so the future is set their will need to be room for both.

posted on 30 Apr 2013, 12:12 8

13. downphoenix (Posts: 2323; Member since: 19 Jun 2010)


well with how much bigger phones have been getting lately, I think he's right. Soon enough phones will be the same size, so what will be the point of a tablet? Heck we're almost there already (with phones like Galaxy Mega 6.3)

posted on 30 Apr 2013, 12:39 2

26. AstronautJones (Posts: 262; Member since: 01 Aug 2012)


Agreed

posted on 30 Apr 2013, 12:13 3

14. jericalvarez (Posts: 7; Member since: 27 Apr 2013)


blackberry ceo is a liar!!!!!!!!!!!!!

posted on 30 Apr 2013, 12:14 4

16. jericalvarez (Posts: 7; Member since: 27 Apr 2013)


in 5 years blackberry is dead

posted on 30 Apr 2013, 12:18 4

17. Rexperia (Posts: 100; Member since: 28 Sep 2012)


I think this guy is getting confused day by day...

posted on 30 Apr 2013, 12:20

18. kingpin81486 (Posts: 6; Member since: 04 Sep 2012)


This coming from the guy that decided to not put out Blackberry key phone and the thing that makes blackberry unique out first. I would say Blackberry is dead in 2 year with this short sided CEO. Just because your Playbook didn't work doesn't mean you are the gauge for the tablet market. This is coming from a Blackberry user, get your head out of your ass and make some better decisions.

posted on 30 Apr 2013, 12:43

27. prayerofaltair (Posts: 10; Member since: 01 Feb 2012)


but they are putting out a phone with a qwerty...the Q10...

posted on 30 Apr 2013, 13:38

41. kingpin81486 (Posts: 6; Member since: 04 Sep 2012)


Yes, but they should have done it as the launch device for BB10

posted on 30 Apr 2013, 12:21 2

20. darac (Posts: 2156; Member since: 17 Oct 2011)


He could very well have a point!

Here's the thing - tablets won't die, but their internal processor and memory will.

In 2018, we should be able to buy a super HD screen, lighter, slimmer than a standard tablet.. that connects to our phones wirelessly, and uses it as a processing source.
That way, we will get a high end tablet with superior handling, ease of use (no need for loading the same apps twice), and battery life (no need for feeding the processor), for LESS THAN HALF THE PRICE of the separate tablet of similar specs(assuming its a high end phone we are using as a source)!

Who on Earth would give 600 $ for a separate tablet, when you could have the superior modular solution for 200$?

That's what this guy is having on his mind.
And I wholeheartedly agree.
If BB turns out the first to offer such accessories, they will have a the upper hand on the market, and deservedly so.

posted on 30 Apr 2013, 12:56

31. darac (Posts: 2156; Member since: 17 Oct 2011)


Is the person who downvoted me capable of offering some kind of opinion?

posted on 30 Apr 2013, 15:39

69. McLTE (Posts: 696; Member since: 18 Oct 2011)


I'll give you one. Your argument is very short sighted. It's a great one, and I'd love to see that capability.. however.. what about for everywhere else tablets are currently used?

You're going to give your 5yr old kid a high end cell phone that will do all this? What if you've got 3 kids?

universities and companies that will rely on the small form factor and customization for things like text books and manuals will give you another cell phone? want to use yours?

i hope to hell in 5 years we can all get tablets at a fraction of the cost of today's tablets. If prices continue to drop, you'll see more and more of them.

I can actually see tablets replacing things like xbox 360's.. kids will all have their own so they'll just get together with friends and bring their own gaming tables and connect them together like they do now.

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