Even though 28.5% of Christmas Day online traffic came from smartphones while tablets made up 18.1%, when it comes to making a purchase from a mobile device, the extra real-estate on a tablet seems to attract shoppers. 19.5% of online sales made on Christmas Day originated from a tablet while only 9.3% was from a smartphone. In addition, the average sale on a slate amounted to $95.61 versus the $85.11 average purchase made from an intelligent handset.
Over 83% of mobile sales were made over an iOS flavored phone or tablet, five times the amount that was purchased using an Android powered device. As a percentage of overall online sales, iOS was responsible for 23% while 4.6% came from Android. Apple users also dipped deeper into their wallets or purses with the average purchase on Christmas Day coming to $93.94 vs. the $48.10 spent on average by shoppers using an Android model.
Interestingly enough, shoppers referred from Pinterest spent $86.83 on average, compared to the $72.01 spent by those referred to a site by Facebook. On the other hand, Facebook users had four times the number of transactions as those on Pinterest.
source: IBM via AppleInsider