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Apple to discontinue iPhone 5 as soon as it launches iPhone 5S?

Posted: , by Victor H.

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Apple to discontinue iPhone 5 as soon as it launches iPhone 5S?
Apple might have a groundbreaking change coming in its iPhone sales model. Instead of just cutting the price of the last year's model, this time it might altogether discontinue the iPhone 5 as soon as it starts selling the new iPhone 5S, according to Chinese CTech. The rumor finds plenty of logical reason in the latest Apple financial results where older iPhone models ate into sales of the latest iPhone 5 and this reduced the company's profit margins.

The tactic would not only allow Apple to sell more of its iPhone 5S, but also of the new plastic iPhone Lite, also referred to as the 'affordable iPhone'.

Right now, all this is merely a speculation that may or may not happen. Against it goes the notion of Apple being a well-oiled machine that functions good, yielding solid billion dollar profits each quarter, even in the last one with its disappointing results in iPad sales and in the Chinese market.

What's your take on this, how likely is this rumor to come true?

source: Weibo

63 Comments
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posted on 24 Jul 2013, 09:31 51

1. Kurai (unregistered)


Why not discontinue the whole iphone lineup?

posted on 24 Jul 2013, 09:40 23

4. msa1988 (Posts: 417; Member since: 30 Mar 2010)


Sure, let Android run a monopoly - that'll work out for everyone. Got any other genius ideas?

posted on 24 Jul 2013, 10:15 15

15. Kurai (unregistered)


Sure, android running a monopoly isn't a bad idea at all. Unlike ios, android devices are made from different companies, so prices will not be affected. It will be a matter of how they will present the devices.

posted on 24 Jul 2013, 10:27 5

19. roldefol (Posts: 2858; Member since: 28 Jan 2011)


Are you for real? Before I go off on a rant about competition and monopoly, I want to know if you're honestly serious, or just pushing buttons.

posted on 24 Jul 2013, 10:54

25. msa1988 (Posts: 417; Member since: 30 Mar 2010)


What scares me is I think he's serious.

posted on 24 Jul 2013, 10:57 2

26. roldefol (Posts: 2858; Member since: 28 Jan 2011)


In which case, I don't think he's worth an intellectual rant. There's no arguing with fanboys.

posted on 24 Jul 2013, 11:16 4

31. Kurai (unregistered)


i didn't even mention android in the first place. And now you're saying i'm a fanboy? you assumed that i'm an android fanboy because of the prifile picture isn't it?

posted on 24 Jul 2013, 11:27

32. ngo2dd (Posts: 777; Member since: 08 Jul 2011)


Or the fact that you said and the iPhone line up. Sorry to break it to Ya but the iPhone is good for the industry.

posted on 24 Jul 2013, 18:41 1

49. belovedson (Posts: 830; Member since: 30 Nov 2010)


good as in good for china right?

yes the trend is finally manufacturing in the us

but how has apple been good for the us?

posted on 24 Jul 2013, 11:36 2

34. roldefol (Posts: 2858; Member since: 28 Jan 2011)


You didn't directly bring it up, but you agreed that "Sure, android running a monopoly isn't a bad idea at all." Only an Android fanboy would claim an Android monopoly is good for the industry. Rooted in the belief that what's good for him is good for all.

posted on 24 Jul 2013, 11:34 7

33. duder52 (Posts: 27; Member since: 14 Jun 2013)


what monopoly? Windows, blackberry, ubuntu and firefox don't count?

posted on 24 Jul 2013, 11:38 1

35. ngo2dd (Posts: 777; Member since: 08 Jul 2011)


Are you serious right now? All 4 of those platform don't equal 10% of the market. Two of them don't equal .1%

posted on 24 Jul 2013, 11:44 3

36. Kurai (unregistered)


And by the way, Apple is the one monopolizing brainwashed fanboys here not android lol

posted on 24 Jul 2013, 11:55 2

37. roldefol (Posts: 2858; Member since: 28 Jan 2011)


Pot, meet kettle. Kettle, pot. Just because you don't like iOS doesn't make everyone who uses it a brainwashed fanboy/sheep. Some people choose iOS simply because they like it best. That's about as far from a monopoly as I can think of.

posted on 24 Jul 2013, 12:47 3

41. thequota (Posts: 27; Member since: 02 Apr 2013)


most people who say they like apple can never give a valid reason other than oh well its a iphone.,,

posted on 24 Jul 2013, 12:03 1

38. ngo2dd (Posts: 777; Member since: 08 Jul 2011)


Most people who like iOS like it because it the easiest to use. No one is brainwashed beside you troll.

posted on 24 Jul 2013, 18:44 1

50. belovedson (Posts: 830; Member since: 30 Nov 2010)


easiest to use for whom? easy people

easy people who need a leash to understand where to go next?

well sorry to spill the bad news. ios is horrible to multi taskers and customization and no changing cases or the color isn't what i refer to as customization

posted on 25 Jul 2013, 09:59

59. roldefol (Posts: 2858; Member since: 28 Jan 2011)


"ios is horrible to multi taskers and customization"

That's not a leash, it's a specialty. The fact that Android phones from LG and Samsung have a "Starter Mode" tells me there are more "easy people" out there than you realize. Not everyone is a multitasker/power user.

ETA: PhoneArena, please fix your banned words list. "leash, it's" is not a four-letter word.

posted on 24 Jul 2013, 13:37

46. duder52 (Posts: 27; Member since: 14 Jun 2013)


One falls, another rises to take it's place. Symbian, meet ios. iOS meet any of the 4 previously mentioned. That's how it works.

posted on 24 Jul 2013, 09:49 4

6. illusionmist (Posts: 90; Member since: 29 Jan 2013)


Haters need something to feed.

posted on 24 Jul 2013, 09:52 1

8. Dastrix (Posts: 570; Member since: 23 Nov 2012)


Because you're not the CEO; Tim Cook is.

posted on 24 Jul 2013, 10:04 3

10. aryanfr1 (Posts: 39; Member since: 24 Jan 2013)


because then apple has to lower the iP5 and will get lower margin and cheap iPhone cannibalizes the costly ones
just as what ipod was done by ipad and now ipad mini is doing to ipad

posted on 24 Jul 2013, 09:33 12

2. SakuroAkino (banned) (Posts: 141; Member since: 12 Jul 2013)


That means there will be no difference in 5s and 5...thats y they will take this move

posted on 24 Jul 2013, 10:02

9. Googler (Posts: 813; Member since: 10 Jun 2013)


Who needs the S model then, just increase the number annually.

posted on 24 Jul 2013, 12:05 1

39. noim1 (Posts: 297; Member since: 15 May 2012)


They will do this bcuz if they sell the iphone 5 they have to reduce its price ...ppl will buy the 5 rather than the 5S (Since every 1 knows this 2 will be the same thing).....so this will result in low revenue .....

F**K you apple !!! give ppl choices !! or go rot in the dumpster in a few years...

posted on 24 Jul 2013, 09:38 2

3. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


Apple has tended to want to offer 3 entry points - high, medium and low. If they discontinue the last years model, they are left with only 2 - high and low. I doubt they will do that, as cutting out the middle tier gives a further incentive to a customer to go shopping elsewhere.

posted on 24 Jul 2013, 09:42 3

5. msa1988 (Posts: 417; Member since: 30 Mar 2010)


I disagree. Their fans are so loyal I don't think they have to worry about anyone going elsewhere. The fans are going to get the 5S as planned. If this is too expensive, they'll get the lite. It's actually a quite brilliant plan.

posted on 24 Jul 2013, 10:29

20. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


It is not about the fans - they are going to buy the latest and greatest. The middle tier is targeted at the Android/WP/BB owner who doesn't want to drop $200 for a new phone. There are plenty of good options from Android in the $100 range - even the GS IV might be available at that price when the iP5S finally ships....

posted on 24 Jul 2013, 10:44 1

24. Gsmalltheway (Posts: 139; Member since: 15 Aug 2009)


Your completely wrong on that one. I work for an ATT retail store and we sell tons more of the iphone 4 and the 4s then the 5. Most people do not want to drop 200 for a phone and they opt for the .99 4 and the 100 4s since there is not much of a difference between the iPhones

posted on 24 Jul 2013, 11:00

28. Droid_X_Doug (Posts: 5530; Member since: 22 Dec 2010)


Thank you for making my point - that there is a viable $100 market. The $100 market is presently served by the 1 year old model. The iPlite is probably targeted at the $1 market.

posted on 24 Jul 2013, 13:42

47. duder52 (Posts: 27; Member since: 14 Jun 2013)


That's a model apple hates and ATT loves. ATT presumably pays a lot less for the older models yet gets to charge the same in contracts for the newer models making them more profit.

posted on 24 Jul 2013, 09:50 1

7. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


in your dreams

posted on 24 Jul 2013, 10:05

11. appleDOESNT.com (Posts: 416; Member since: 19 Nov 2011)


Victor that is a GROUNDBREAKING change! dude, seriously, if you could only see how you sound through the narrow vision of apple's eye :/

posted on 24 Jul 2013, 10:05

12. 1113douglas (Posts: 182; Member since: 04 Jul 2013)


No excuses when the iPhone 5s sales are bad due to the release of tbe galaxy note 3

posted on 24 Jul 2013, 10:06

13. Googler (Posts: 813; Member since: 10 Jun 2013)


Highly doubt it. From a production perspective, it makes sense when all you have to do is focus on one model but it also forces people into less options for upgrading.

If this did happen, would they continue to focus on updating the older models like they do now?

posted on 24 Jul 2013, 10:07 2

14. 1113douglas (Posts: 182; Member since: 04 Jul 2013)


Their are 5 different models of the galaxy a4 and the original one alone sold more than the iphone 5 worldwide.

posted on 24 Jul 2013, 10:41

22. tashreef (Posts: 476; Member since: 24 Nov 2012)


and the rest of the clones hardly sold few.....

posted on 25 Jul 2013, 04:53

56. itsdeepak4u2000 (Posts: 2337; Member since: 03 Nov 2012)


You mean S4 :)

posted on 24 Jul 2013, 10:17

16. djripster (Posts: 118; Member since: 10 Dec 2011)


I am actually happy with this plan...

However its sad that very few people realize that they get a mediocre iOS experience when they purchase an older iPhone model compared to the newest... I am curious to see if the iOS experience will be consistent between the 5S and the iPhone 'Lite'

posted on 24 Jul 2013, 10:18

17. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)


So far I think Tim Cook has been making good decisions in terms of becoming more competitive with android, but this would just be plain stupid.

posted on 24 Jul 2013, 10:22

18. jove39 (Posts: 1247; Member since: 18 Oct 2011)


I think this decision has to do with cheap iPhone release...only one flagship device with a cheap side kick!

posted on 24 Jul 2013, 10:38 1

21. zennacko (Posts: 222; Member since: 16 Jun 2013)


Apple has an allergy against "discount" and "lower prices" terms, that's why they'd rather discontinue the iPhone 5.

posted on 24 Jul 2013, 13:10

44. -box- (Posts: 3712; Member since: 04 Jan 2012)


Discontinuing the 5 is a way for apple to avoid responsibility for the poor sales and durability if their latest flagship. I suspect the 4S may stick around since it was arguably the "best" iphone, or they'll put the entire line out and substitute with the lite and 5s.

posted on 24 Jul 2013, 15:55

48. zennacko (Posts: 222; Member since: 16 Jun 2013)


I think the 4S is going to stay one more year because it's the most "small hand friendly" smartphone with decent specs available...

posted on 24 Jul 2013, 10:43 2

23. horsecock (unregistered)


If apple will actually change their phone for once, this would not be an issues. I think that apple buyers might be some of the dumbest people in the world. But you can't blame apple for pushing out the same garbage year after year if the same idiots keep buying it.

posted on 24 Jul 2013, 11:00

29. bucky (Posts: 1291; Member since: 30 Sep 2009)


A typical butthurt teenage android fan. I have had tons of time with android. Both have their strengths. IOS is definitely my choice.

You sound stupid yourself for assuming someone is stupid for their choice of a PHONE.

posted on 25 Jul 2013, 03:47

55. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)


No, Android fans like me don't think iOS users are stupid for choosing iOS because it suits them better. I have aboslutely no problem with people who choose iOS simply because they have apps that they use, or have already been heavily invested in it.

We think they're stupid for choosing iOS despite Apple churning out the same crap year after year. Also, when they try to argue about how iOS is better feature-wise compared to Android when proof has been given time and time again that that statement is absolute bullcrap and how they do stuff better even though it's the same damn thing except it's finally on an Apple device.

posted on 26 Jul 2013, 05:46

62. itreday (Posts: 68; Member since: 24 May 2012)


Not everyone wants a sloppy OS which is android. iOS is more polished.

posted on 24 Jul 2013, 10:59 1

27. PhoneCritic (Posts: 352; Member since: 05 Oct 2011)


I may be wrong but I think iPhone 5 sales were not as strong as they wanted it to be due to the fact that many people stuck to the 4s. Many , and I agree, liked the from factor and build of the 4 and 4s because it is absolutely beautiful though fragile. The reason I gave up my 4 was that in a network environment for my line of work it could not get the job done. (This is not a rip on the iPhone or iPad but for my duties there were no telnet clients or standard micro usb connector to connect to a Cisco router or switch and configure it. iPhone and iPad had issues staying connected to a Cisco wireless environment using 4404 or 5508 WLC. where the BonJour protocol would cause massive issues.
So I switched to an android device a Samsung s2 and a Motorola Xoom they got the Job done for me as they had no issues on wireless and had ssh and telnet clients available. )

But my point is that the 5 form factor was not pleasing to many who believed that 3.5 was the right size and having the beautiful glass and metal sides was the epitome of style. so the stuck with the 4 and 4s that also got to run the latest iOS 6 release as well. again this is what I am thinking and we cant really know until Apple shows the numbers.

My reason for thinking this is that Apple has never, as far as I am aware, used combine sales before of its models. It has always been " We sold xx million amount of the iPhone X an are absolutely surprise by the demand for our iPhone (x) and ask our customers to be patient as we are manufacturing them as quickly as possible. "

posted on 25 Jul 2013, 00:37

54. rdeleonp (Posts: 42; Member since: 21 Jan 2012)


My opinion: 4S is definitely more premium feeling than the 5.

posted on 24 Jul 2013, 11:09 5

30. Poshey22 (Posts: 5; Member since: 28 Nov 2012)


iphone 5 was a complete flop and think they just wanna forget it ever existed so many issues with the 5

posted on 24 Jul 2013, 12:42 1

40. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)


Apple hates options, and they like to make the decisions for you.

They did the same thing when the iPad 4 came out.

Discontinue the iPad 3 but continue selling the iPad 2? wtf

posted on 24 Jul 2013, 12:54

42. roldefol (Posts: 2858; Member since: 28 Jan 2011)


But at least with the iPad 3, Apple offered refurb models at a significant discount when the iPad 4 arrived. No such luck with iPhones.

posted on 24 Jul 2013, 13:01

43. Finalflash (Posts: 1438; Member since: 23 Jul 2013)


This better be just a rumour, because it seems more like a strong arm tactic than a value to consumers. They're trying to force their own loyal customers to choose between a plastic nightmare or their high end instead of offering them a solid line up. Why don't they just go ahead and disable older iPhones when a new one launches? Why only go half the distance to screw your customer base over? This week has been some seriously bad news from Apple if even half of these are true.

posted on 24 Jul 2013, 13:20

45. -box- (Posts: 3712; Member since: 04 Jan 2012)


They DO disable older models, either through OS updates that make them lag like crazy, or updates that brick the device out of warranty. I worked at AT&T when the 4 came out and the update was bricking many of the phones, or at least disabling connections (WiFi or Cellular), and apple's only response was to tell customers to update to the flawed software or upgrade to the newest iPhail.

posted on 26 Jul 2013, 05:43

61. itreday (Posts: 68; Member since: 24 May 2012)


Don't believe this rumor, it makes no since whatsoever to replace the 5 with a inferior plastic shell. If anything it will replace the 4S to even the lineup with 4 inch screens and lightning connectors.

posted on 24 Jul 2013, 19:28 1

51. reyenrique (Posts: 84; Member since: 07 Oct 2012)


ha ha poor apple user RIP eyephone 5

posted on 24 Jul 2013, 22:05

52. Taters (Posts: 2590; Member since: 28 Jan 2013)


I wouldn't be surprised if they did this but not because of sales reasons. The new design is probably just easier to make and won't come out with nicks on the chamfered edges right out of the box.

posted on 25 Jul 2013, 00:10

53. tiara6918 (Posts: 1322; Member since: 26 Apr 2012)


Go ahead and discontinue the 5, let's just wait and see what happens afterwards. Android,wp and bb will target and sell much more units than you will

posted on 25 Jul 2013, 04:56

57. itsdeepak4u2000 (Posts: 2337; Member since: 03 Nov 2012)


Yes discontinue that iCrap 5 and give people variety and choice, which is not there. Poor iFanboys.

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