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Apple reports record profits, sells 47 million Apple iPhones in fiscal first quarter

Posted: , by Alan F.

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Apple reports record profits, sells 47 million Apple iPhones in fiscal first quarter
Apple enjoyed quite a strong fiscal first quarter as it reported record revenue of $54.5 billion and profit of $13.1 billion, also a company record. It all works out to profits of $13.81 a diluted share for the tech giant. Last year, the company reported revenue of $46.3 billion and profits of $13.1 billion in last year's fiscal first quarter. Gross margin, at 38.6% dropped from last year's 44.7%, possibly due to the lower priced Apple iPad mini and higher sales of legacy iPhone models. 61% of revenue were from international sales.

Apple sold 47.8 million units of the Apple iPhone in the quarter

Apple sold 47.8 million units of the Apple iPhone in the quarter

Apple sold a record 47.8 million units of the Apple iPhone in the quarter, compared to 37 million sold last year. 22.9 million Apple iPads were sold in the period which ended last month, compared to 15.4 million sold last year. The number of tablets sold in the quarter was also a new record for the Cupertino based tech titan. Apple also declared a quarterly dividend of $2.65 per share, payable on February 14th.

For the second quarter, Apple says it is looking to report revenue between $41 billion and $43 billion, gross margin between 37.5% and 38.5% and a tax rate of 26%. Investors seem not too happy with the gross margin figures as Apple stock is down $15 after-hours to $499.

"We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter. We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world."-Tim Cook, CEO, Apple

source: CNBC

58 Comments
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posted on 23 Jan 2013, 15:54 15

1. Ninetysix (Posts: 1480; Member since: 08 Oct 2012)


That's more than Google + MS profits combined. But heey...Apple is dying right? Hate to say it to you fandroids but Apple is here to stay.

posted on 23 Jan 2013, 16:01 18

4. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


Apple shoudln't even be considered a featured phone, they worse than mid end android phones nowadays that go for $100 on contract.

posted on 23 Jan 2013, 16:13 9

9. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Uh huh yepper, buddy. Stop hating, and just given credit where it's due. Apple is a juggernaut, not better than, not worse than any other company but a damned good one.

posted on 23 Jan 2013, 16:38 3

14. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Ohhh and two more things, apples not a phone it's a company dude. They worse...should've been they're worse. Ya know for future references...

posted on 23 Jan 2013, 17:45 5

30. Dr.Phil (Posts: 897; Member since: 14 Feb 2011)


1st comment:
give*
damn*

2nd comment:
Apple is*
reference*

Both comments have other grammatical mistakes that would result in almost every sentence being revised.

Just thought I would do this because "ya know for future references..."

posted on 23 Jan 2013, 18:12

34. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Man U got me with that one. As they say in baseball I need a do over. Why would u say every, and both though? Also, Apple isn't a phone it's a company. I screwed up on damned, but given is actually give I just hit n instead of the space bar.

posted on 23 Jan 2013, 19:08

42. Dr.Phil (Posts: 897; Member since: 14 Feb 2011)


It's "both comments" and "every sentence" in those comments. Also, I was correcting "apples" to "Apple is" (I am guessing you meant to put "Apple's" as a way to say "Apple is" but that would still be wrong since it is not a contraction). If you place the correction in the sentence it would be "Apple is not a phone, it's a company."

posted on 23 Jan 2013, 20:03

52. Commentator (Posts: 2340; Member since: 16 Aug 2011)


darkkjedii, for the ease of reading, please refrain from using "Man U." It doesn't take much longer to type out "Manchester United," and it helps to avoid confusion.

posted on 24 Jan 2013, 04:35

58. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Man U. Man U. Man U. Man U. I refrained.

posted on 23 Jan 2013, 16:01 9

5. nwright94 (unregistered)


No matter what kind of profits Apple posts, the apple is doomed posts won't stop. It's just how the Internet works :p

posted on 23 Jan 2013, 16:21

10. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Thank u for your keen observation. What's incredible is that, this is the same stuff u would've been saying if their earnings report would've been abysmal. Hate apple all u want, but lots of people love iOS devices, so get over it dude.

posted on 23 Jan 2013, 16:36 1

13. nwright94 (unregistered)


Wait, you misunderstood me. I wasn't bashing Apple, I was pointing out how people on the Internet work. I own an iPhone 5 and love it and if you go to some other articles, you'll see I'm anything but an apple hater. I was being humorous in my original post.

posted on 23 Jan 2013, 16:55 3

15. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Then u have my apologies for my misunderstanding. I'm man enough to admit if I'm wrong...I apologize

posted on 23 Jan 2013, 17:07 1

21. nwright94 (unregistered)


It's all good, it may of came across as bashing but I meant it purely as sarcasm haha. Should've added the /s :)

posted on 23 Jan 2013, 17:23 3

25. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


On this site the droiders have overran it with negativity.

posted on 23 Jan 2013, 19:14 1

43. nwright94 (unregistered)


I'm not even saying anything negative against android and the thumbs down are rolling in :/ they really need to keep tabs on their own website, their community is a mess.

posted on 23 Jan 2013, 19:28

47. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


They thumb u down just because you don't think Apple. Even if you love android but don't hate Apple and say something not against Apple u still will get a thumb down from the droiders on this site

posted on 23 Jan 2013, 16:24 1

11. blazee (Posts: 254; Member since: 02 Jan 2012)


youre right

posted on 23 Jan 2013, 16:33 7

12. PAPINYC (Posts: 2237; Member since: 30 Jul 2011)


Unfortunately, this report was written for investors and, therefore, is fabricated to make stocks soar, which usually happens after every Apple fabricated announcement. Fear not, Apple's 4.1" Iphone 5S and Iphone Mathematics will fail grotesquely.

posted on 23 Jan 2013, 16:59 5

16. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


AWWWWW SHUTUP. u sound like a fake super hero...fear not? Who even says that anymore. Fear not Samsung for I'm super papinyc, and I will save thee. Get lost.

posted on 23 Jan 2013, 17:05 2

20. Ninetysix (Posts: 1480; Member since: 08 Oct 2012)


Except their stocks plummeted after the announcement. But hey...you know everything right broski?

posted on 23 Jan 2013, 21:36 1

56. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


But stocks are soaring southward :D

posted on 23 Jan 2013, 17:03 3

19. p0rkguy (Posts: 683; Member since: 23 Nov 2010)


Hate to say it but Apple's currently at 458.78 after hours. ;)

posted on 23 Jan 2013, 18:11 3

33. infinitemethod (Posts: 123; Member since: 04 Sep 2012)


Apparently they are dying. Look at their stock prices.

posted on 23 Jan 2013, 18:16 10

36. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


Apple stock fell to $458.00 today as I predicted that if the stock failed $485.00 panic would set in and if so fail the $485.00 pivot to a lower downside target. Apples earnings were record However they missed their revenue projection on lower margins which means their business model is collapsing.

I predicted that Apple was in a wave 5 top months ago and said wave C would unfold just like this if indeed it was a wave 5 top. One of you asked if I would bet my rep on this and as you see it is untarnished. see below link
http://www.phonearena.com/news/Analyst-Apple-iPhone-5-game-over_id37743/comments

This is not hate on Apple it is merely technical stock market projections that only pros and analyst use. I also teach and host classes on this in IHUB.

Apple a great revolutionary company that has a unique product reached its peak last year, ans with no revolutionary products and many law suits to stomp competition rather than to keep innovating is why they follow rather than lead.

They lost focus on the target and made incremental strides in product development, while Android handset makers began to push the envelope and lead. An example of this would be Samsung and its note, and Galaxy S3 with larger screen and more relevant software implementation.

Now they follow Android ie drop down menu, and too late too little screen size increase that was still too small for some iPhone users.

posted on 23 Jan 2013, 18:29 1

37. Hemlocke (unregistered)


Your "analysis" has another name: "A guess." Given the empirical evidence, nobody could have, or would have, predicted this kind of drop. The drop is purely speculation and price manipulation. Look at the gross number of $500 strike buys last Friday, and the company's financials, and tell me this is anything other than market manipulation. Their financials are off the charts, but there isn't as much money to be made for the Street if it hovers in dangerous territory ($700 for tech stocks definitely qualifies). No, this valley gives a lot of investors the in to buy and ride back up to the peak. Lather, rinse, repeat.

posted on 23 Jan 2013, 18:56 3

39. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


Guess my friend...wake up to the world of technical analysis. How do you think analyst play the stock market, by hope and guessing. Elliot wave and pivot points are the only way to invest with P/E ratios and other fundamentals that go hand in hand with trading.

Give me a stock and I will chart it and tell you what it will do with out fail.

You are foolish if you believe I made a lucky guess.
I post to twitter and have followers even when I haven't posted new charts because my charts are award winning according to true technical traders traders.

posted on 23 Jan 2013, 19:05 2

41. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


If you look at the reports of Samsung sales and the iPhone's sales drop overseas you could see the writing on the wall. Not to mention 700 was a 14.382 expansion of wave 3 600 top. Wave 5 was $700.00 and that is that.

You have no idea about how technical s worked for if you did you would not say I guessed when I laid the numbers out ahead of time. DOH!

"IF" the iPhone 5s sucks they will lose even more ground to other OS phones.

posted on 23 Jan 2013, 19:39

51. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


I just wanted to correct post 41 where 700 was called a 1.382 when in fact it was just short of 1.618 Elliot wave expansion wave 5 top

posted on 23 Jan 2013, 19:23 1

46. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


Apple S2 pivot is $446 and its true pivot is 517.00 So I can tell you Apple looks to hold $446.00 and if it doesn't it will hit the $300's.

Apple $638.00 top to $517.00 retrace in August had a wave 5 1.618 of 712 and it hit 701 and failed miserably.

$517.00 to $701 has a 1.382 Elliot wave retrace of $446.00. which is the daily S2 pivot retrace. Sooooo if I wanted Apple the long set up is in this area. So since the strikes as you said was in this area it is because technical shorts bought them in anticipation. Now go to any stock chart analyst and let them read this and they will tell you I am correct.,,,,,genius

Also to correct e=my earlier post 701 was just under a 1.6187 expansion of the 638 top

posted on 23 Jan 2013, 19:21 1

45. Slammer (Posts: 988; Member since: 03 Jun 2010)


I will reply because I value your insight. I would like to add that in the world of technology, wise investors become repetitive purchasers based on innovation; not just on how well the company is doing.

The revolutionary vision of Steve Jobs was limited after his passing. Future innovation is in serious question for Apple. Great companies fail if they don't continue to evolve through new ideas.

John B.

posted on 23 Jan 2013, 19:32 1

49. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


You are so correct about this, and my insight is nothing short of Elliot waves and Pivot Points that I teach to any one that wants to learn!

posted on 23 Jan 2013, 20:31

53. Slammer (Posts: 988; Member since: 03 Jun 2010)


Lol. I'm not equipped to retain the stock exchange knowledge that you offer. I do, however, realize that it doesn't matter how great a product is. Investors want return on their investments. If future advances and/or discoveries are questionable, purchases are put on hold for that company; or placed elsewhere.

John B.

posted on 23 Jan 2013, 21:10

54. networkdood (Posts: 6261; Member since: 31 Mar 2010)


I cannot even remember the last time APPLE came out with a product truly revolutionary...it was not with the iphones 4 thru 5, or with the last 3 ipads and or with the ipad mini....and now I hear of an iphone XL - again not revolutionary....oh well, to each his own....

posted on 23 Jan 2013, 19:31 2

48. QWIKSTRIKE (Posts: 841; Member since: 09 Mar 2010)


I see some fool thumbed me down when in fact I posted the truth about how the stock works. I hope you were in at the $700 dollar high when people were saying go long .

A Short term long may be in order here for Apple, but I see $300's if Apple cant break over $517.00

posted on 23 Jan 2013, 21:11

55. networkdood (Posts: 6261; Member since: 31 Mar 2010)


I thumbed you up, because you gave info that no one else would even no where to begin to write about. +100!

posted on 23 Jan 2013, 15:59 6

2. darthinvader (Posts: 63; Member since: 18 Sep 2012)


Did he say Innovation?? Ya right.. :P

posted on 23 Jan 2013, 17:39 1

29. MrJerry (Posts: 392; Member since: 05 Oct 2012)


I was possitive until I read the last paragraph lol

posted on 23 Jan 2013, 15:59 3

3. Shino (Posts: 185; Member since: 23 Jul 2012)


You are damn right, buddy! Apple kicks ass! I really wonder why they just don't buy Google and MS and get over with it? :)

posted on 23 Jan 2013, 17:00 1

18. darkkjedii (Posts: 10529; Member since: 05 Feb 2011)


Now that's gonna really get the fandroids up in arms lol. +1 lol

posted on 23 Jan 2013, 17:13

22. Tele7 (Posts: 47; Member since: 12 Dec 2012)


Because Apple would find itself in the middle of an anti-monopoly proceeding

posted on 23 Jan 2013, 16:05 3

6. OhSo3D (Posts: 39; Member since: 22 Feb 2011)


I'm not an Apple fanboy by any means, but all I have to say is good for them. They're a company & succeed in what they do. I don't see the need to fight about which company is the best every time the opportunity comes along. But hey, that's just me.

posted on 23 Jan 2013, 16:10 8

7. torr310 (Posts: 355; Member since: 27 Oct 2011)


Apple knows how to make money. Period.
I hate proprietary and don't want to threw my money to Apple. Period.

posted on 23 Jan 2013, 16:10

8. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


Huge profit margins usually have that effect.

posted on 23 Jan 2013, 17:00

17. techguy22 (Posts: 226; Member since: 09 Aug 2012)


good for apple. i still dont like their IOS, how they treat their competitor, but they know how to make money, no need to fight,

posted on 23 Jan 2013, 17:13 1

23. InspectorGadget80 (Posts: 6241; Member since: 26 Mar 2011)


Why should we care bout any company stocks?

posted on 23 Jan 2013, 17:18 6

24. GoBears (Posts: 335; Member since: 27 Apr 2012)


Sorry to burst all you brainwashed Apple fanboys bubbles but check out aapl after hours. It's tumbling and I freaking love it.

posted on 23 Jan 2013, 18:00 1

31. JunitoNH (Posts: 864; Member since: 15 Feb 2012)


I realize you probably have no idea what you are speaking about, or what Apple is about. I'm going to post a link, read the article, with understanding. You may learn how the real world works, then when you finish, read the comments by mature, informed adult, not kids.

http://gizmodo.com/5977625/android-is-popular-because-its-cheap-not-because-its-good?tag=phones

posted on 23 Jan 2013, 18:16 2

35. darac (Posts: 2156; Member since: 17 Oct 2011)


HE has no idea?
Riiight..

http://www.businessinsider.com/consumer-reports-iphone-5-2013-1#ixzz2HFH1GQHx

Oh and gizmodo..what else to expect from them?

posted on 23 Jan 2013, 18:36 1

38. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Then please explain all the pre orders of first weeks, months sales of new high end Android phones... because they are certaintly not cheap. I got the Droid X1 and RAZR off contract...and the first day they were available....thats $600 times 2....

It amazes me ppl still overlook that tidbit of info.

Btw.....since some iPhones now comes free or cheaper....the cheaper argument isnt gonna fly anymore....Android is good, period. Thats one reason why its so popular. Cheaper phones is another....not the only reason. Win Mo was cheaper.....looked what happened to that. BB was cheaper...look what happened to that. Palm was cheaper.....may they rest in peace....

If a cheaper phone is the only reason why its popular.....how do you explain Apple keep breaking sales records....year after year?

posted on 23 Jan 2013, 19:35 1

50. Slammer (Posts: 988; Member since: 03 Jun 2010)


JunitoNH,

This argument is old. On contract, the iphone is no more expensive than the competitive high end Android devices. People are starting to realize that purchasing a phone with the most options and offerings, carries them through a two year sentence more economically. It is nice knowing that one can purchase a device that grows into upcoming technology. That is the fallacy of Apple. Apple tells the consumers what they need. Competitors prepare their devices for the near future.

My friend bought an iphone 5 thinking NFC was a niche play. He returned it and purchased an Android due to the shear convenience of knowing it was there.

John B.

posted on 23 Jan 2013, 17:24 6

26. Carlitos (Posts: 309; Member since: 23 Oct 2011)


But you fail to notice the stock fell 55 points. Almost 11%. Lmao

posted on 23 Jan 2013, 18:11 4

32. darac (Posts: 2156; Member since: 17 Oct 2011)


Because they also fail to notice the outlook for next quarter: 41billion in revenue, from the current 54 billion

That's more than 20 percent drop!

posted on 23 Jan 2013, 17:36 3

27. synot (Posts: 88; Member since: 14 Sep 2012)


If it was written by any other than ALAN F. I maybe would have believed it.

posted on 23 Jan 2013, 17:37 1

28. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Yet another record profits posted by Apple....and yet they claimed they were being harmed by the so called copying by Samsung....

Maybe one day...Apple will actually take a look at their bank account, financial books...and stop the crying...because they obviously dont.

posted on 23 Jan 2013, 18:58

40. nard0207 (Posts: 18; Member since: 03 Jan 2013)


Tom Cook. lol

posted on 23 Jan 2013, 19:14 4

44. JTS1994 (Posts: 1; Member since: 23 Jan 2013)


Mr Gadget- the stock picture says investors believe that, long term, Apple is not as desirable as they were a few years back.

The reason is simple, the last few years (since the launch of the first iPad), their profitable product line (iOS devices) has become stagnant. The competition has caught up in terms of innovation (truthfully Apple has fallen behind from an innovation standpoint).

Five years ago, Nintendo was the market leader (in fiscal measurables), in the gaming world. They were the most profitable of the three big boys (Sony and Microsoft), from console revenue. In fact, they were the only one generating a profit from system sales.

The last 5 quarters, Nintendo has been in the red..because they refused to move forward. I know this isn't an apple to Apple comparison, but there is reason it's unwise for tech companies to sit still or get overly comfortable in their position (counting money instead of moving ahead)

posted on 23 Jan 2013, 22:13

57. TRUTHHURTS69 (Posts: 1; Member since: 23 Jan 2013)


TRANSLATION= PEOPLE STILL BUY OUR OVERPRICED PRODUCTS..

WHAT'S FUNNY IS THAT THE fanboys THINK IT'S GOOD NEWS FOR THEM WHEN IN FACT THE NUMBERS MEAN THAT CONSUMERS Are RIPPED OFF DUE TO THEIR HIGH PROFIT MARGIN.....

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