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Apple iPhone SE price in Europe is a shock: nearly 40% higher than in the US, starting from €490

Posted: , by Victor H.

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Apple iPhone SE price in Europe is a shock: nearly 40  higher than in the US, starting from €490

While people in the United States are popping champagne bottles over the surprisingly affordable price of the new iPhone SE, tech enthusiasts looking forward to the new small iPhone in Europe are probably in grievance: the price of the iPhone SE in Europe is quite the shock.

The price of the iPhone SE in Europe is set at €490 for the 16GB model, which equates to $550 in U.S. bank notes, or nearly a 40% price premium.

iPhone SE is not all that affordable in Europe

The 64GB iPhone SE price is set at €590, which translates to $663 U.S. dollars. Compare this to a $500 price for the iPhone SE in the United States, and you'd see that the price premium for this version stands at some 33%.

Now, there is one key factor that you have to keep in mind: this is the price with value-added tax already accounted for, while in the United States, you also do get to pay a state tax that could add up to 8% on top of the MSRP. And the value-added tax burden in Europe is quite high: from 19% in Germany to 25% in Hungary, so the prices of the iPhones will also vary.

Admittedly, higher prices for iPhones in Europe are not news per se: the iPhone 6s price in Germany starts from €745 for the 16GB model, while in the United States the same version costs $650. 

At the same time, though, other companies like Samsung don't price their phones at such a premium in Europe. The Galaxy S7 official retail price is around $700 in the United States, and it's €700 in Europe. That's why it's still quite a shock to see such a hefty price premium for the iPhone SE. It's not new in terms of Apple pricing policies, but it still goes against pricing policies of many other companies. And at those higher prices, the iPhone SE might have a tougher competing with Android phones that are priced more proportionately in Europe.

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posted on 21 Mar 2016, 15:43 6

1. another1 (Posts: 157; Member since: 25 Dec 2015)


That sucks. America rocks.

posted on 21 Mar 2016, 15:58 4

11. sgodsell (Posts: 3092; Member since: 16 Mar 2013)


In Canada the iPhone SE starts at $579 for the 16 gb model.

posted on 21 Mar 2016, 17:29

33. jove39 (Posts: 1788; Member since: 18 Oct 2011)


that's around 10% higher even after currency conversion.

posted on 21 Mar 2016, 19:54 1

53. j2001m (Posts: 2758; Member since: 28 Apr 2014)


The cut backs have started for this phone, it uses iPhone 6 or iPhone 5s Touch ID sensor, I.e. It's not using the 6s ver, I.e. The testers was easy able to tell it was crap slower when they used the phone, so have they cut back in the HD and the ram or under clocked the a9, we have no idea, tot his thing gets taken to parts by ifixit

posted on 21 Mar 2016, 20:14 4

54. sgodsell (Posts: 3092; Member since: 16 Mar 2013)


The Canadian dollar is currently at 76 cents. In any case this SE is not worth $579. There is less expensive devices that offer a better bang for your buck.

posted on 21 Mar 2016, 20:28 3

57. jalebi2000 (Posts: 174; Member since: 01 Mar 2015)


Nit to mention the taxes on electronics is much lower in Canada then the us

posted on 21 Mar 2016, 22:49

64. Adreno (banned) (Posts: 755; Member since: 12 Mar 2016)


Lower tax rate in Canada, yet still more expensive there than in the US? WOW.

posted on 22 Mar 2016, 01:02

68. jeeta444 (Posts: 154; Member since: 24 Mar 2014)


In india iphone SE 16gb model price is 39k inr, while iphone 6 is available for 33-34k and 6s is sold for 43k for 16gigs.

posted on 21 Mar 2016, 16:03 32

14. maherk (Posts: 3373; Member since: 10 Feb 2012)


"A tiny phone for them tiny hands", I am Donald Drumpf and I approve this message.

posted on 21 Mar 2016, 16:34

21. darkkjedii (Posts: 19484; Member since: 05 Feb 2011)


LMAOOOOO

posted on 21 Mar 2016, 16:47 5

24. Finalflash (Posts: 2727; Member since: 23 Jul 2013)


#maketrumpdrumpfagain

posted on 21 Mar 2016, 19:02 1

45. zacsaturday (Posts: 199; Member since: 09 May 2014)


...I don't get it.

posted on 22 Mar 2016, 03:34

76. Good-Is-Better (Posts: 71; Member since: 12 Nov 2015)


Donald Trump the escape goat. People have spoiled the world, now they are blaming Trump citing it.

posted on 22 Mar 2016, 05:19 1

82. gaming64 (Posts: 233; Member since: 22 Mar 2016)


I don't even know if I wanna work in America anymore.

posted on 21 Mar 2016, 16:04

16. TechieXP1969 (Posts: 7936; Member since: 25 Sep 2013)


Specifically, US America.

posted on 21 Mar 2016, 16:04 4

17. BLUEBLASTER (Posts: 256; Member since: 23 Feb 2014)


f**k the Illuminati

posted on 21 Mar 2016, 20:51

60. techspace (Posts: 1027; Member since: 03 Sep 2012)


So long as you don't take a selfie with a snake.

posted on 22 Mar 2016, 03:18

74. nedooo (Posts: 59; Member since: 10 Apr 2012)


Only if your self esteem is close to zero, and IQ just a bit over...

posted on 21 Mar 2016, 15:45 16

2. Arch_Fiend (Posts: 1947; Member since: 03 Oct 2015)


Damn what a rip off. If I didn't live in the US I would never buy the iPhone.

posted on 21 Mar 2016, 17:25 1

32. raky_b (Posts: 100; Member since: 02 Jul 2014)


you could say same for a cars, gasoline, clothing, food...anyway, your spreading of democracy, colonization and ussage of other countries recorses are giving you easier life.
you are not a first, nor last empire that do same.

posted on 21 Mar 2016, 17:38 2

37. xondk (Posts: 1144; Member since: 25 Mar 2014)


Not entirely true, if a product is cheaper all around it will be cheaper everywhere even with various different taxes and such, the problem lies if the product is given a special offer in only one region, which would seem to be the case here because taxes aren't going to make that big a difference when the difference on iphone 6s and such doesn't have that great a difference.

posted on 21 Mar 2016, 20:56

61. techspace (Posts: 1027; Member since: 03 Sep 2012)


What about healthcare?

posted on 21 Mar 2016, 21:33 1

62. Arch_Fiend (Posts: 1947; Member since: 03 Oct 2015)


Insurance and Healthcare are scams, why should we have to pay for that s**t. Oh I know why because the world is shit.

posted on 21 Mar 2016, 15:48 1

3. RobMerrill92 (Posts: 5; Member since: 21 Jul 2015)


I wonder if the amount of corporate regulations in the EU have anything to do with the higher price?

posted on 21 Mar 2016, 16:43 10

23. Trakker (Posts: 283; Member since: 11 Feb 2016)


No its the exact opposite where regulations effectively stop monopolies and allowing competition.

posted on 21 Mar 2016, 17:29 4

34. raky_b (Posts: 100; Member since: 02 Jul 2014)


nope....no regulations,just VAT (20-25% depending of country) and inport taxes. plus that Apple do not sell their products directly (they do not have stores, just "aproved partners"), so some sellers must take their share.

anyway, at least with Apple, we are getting international guarantee...unlike in case of buying Xiaomi and similar cheneese brands.

posted on 21 Mar 2016, 19:03 2

46. zacsaturday (Posts: 199; Member since: 09 May 2014)


0% for Luxembourg and Ireland, lucky ba*&ards.

posted on 22 Mar 2016, 02:09

71. Cicero (Posts: 848; Member since: 22 Jan 2014)


That's why Apple did not pay a dime for their sales in Europe (UK still IN). Because of that 0% in Ireland.

posted on 22 Mar 2016, 04:36

79. Leo_MC (Posts: 964; Member since: 02 Dec 2011)


Minimul VAT in EU is 15%.

posted on 21 Mar 2016, 15:49 4

4. BradyCrack (Posts: 453; Member since: 29 Dec 2015)


Lol the picture. 'Human rights'

posted on 21 Mar 2016, 15:49 5

5. Wiencon (Posts: 1721; Member since: 06 Aug 2014)


Damn Apple...seriously f.ck you, I know taxes are higher here but you still have big profit for every phone.
Screw this I'm waiting for 7, then SE will have better price

posted on 21 Mar 2016, 16:06 1

19. Hama22 (Posts: 18; Member since: 17 Jul 2015)


Oh reading the first part of your comment I thought you won't buy it but looks like u still will,BTW how much does the Z5C cost where you live?

posted on 21 Mar 2016, 17:14 1

29. Wiencon (Posts: 1721; Member since: 06 Aug 2014)


Z5C starts at 1999PLN while 5S at 1600PLN, I hope SE won't go higher than 2200, for that price I can buy it

posted on 21 Mar 2016, 19:04

47. zacsaturday (Posts: 199; Member since: 09 May 2014)


PLN????

posted on 22 Mar 2016, 00:55 1

67. Jazbec (Posts: 30; Member since: 24 Feb 2014)


Poland mate

posted on 21 Mar 2016, 16:53

27. VZWuser76 (Posts: 3645; Member since: 04 Mar 2010)


I doubt there will be a price drop since the 5SE and 7 are for customers. After a year you'll see a price drop, just like you do with the other iPhone models.

posted on 21 Mar 2016, 17:40

38. xondk (Posts: 1144; Member since: 25 Mar 2014)


Yeah, seems this isn't as much an issue of it being a cheap iphone but they selling it cheaper in a region, tax and import difference isn't that high on the normal products they make, so why would it be here if it wasn't because of a special discount for US only?

posted on 21 Mar 2016, 19:19 1

48. cheetah2k (Posts: 1499; Member since: 16 Jan 2011)


Apple doesn't give a s**t. their response is f.uck the consumer, so long as you buy the products and add to their bottom line.

posted on 21 Mar 2016, 15:52 1

6. Jimrod (Posts: 890; Member since: 22 Sep 2014)


Isn't that always the way with everything? :\ Also remember that US prices don't include tax...

posted on 21 Mar 2016, 15:59

12. Jimrod (Posts: 890; Member since: 22 Sep 2014)


Actually it starts at £359 in the UK, -20% tax = 287.20 = $413.04 Not bad really.

posted on 21 Mar 2016, 20:25 1

55. Macready (Posts: 811; Member since: 08 Dec 2014)


Classic math mistake. £359 = 120%, thus 100% =359/1.2=299. You multiplied by 0.8 instead, which is not correct.
In dollars that's $430.

posted on 22 Mar 2016, 03:16

73. Jimrod (Posts: 890; Member since: 22 Sep 2014)


Never been great at margins, at I used to be National Sales Manager... :D

posted on 21 Mar 2016, 15:54 15

7. kefalin (Posts: 215; Member since: 08 Feb 2015)


Xperia Z5 Compat all the way!

posted on 21 Mar 2016, 19:20 2

49. cheetah2k (Posts: 1499; Member since: 16 Jan 2011)


Absolutely hands down the best high end small phone in the business.

The specs of the SE are worse than even an Oppo F1, which I picked up as a spare phone for AUD$279. Where as the SE here in AUS will go for $679.

posted on 21 Mar 2016, 20:27

56. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


Biggest drawback it has 2gb Ram.

posted on 21 Mar 2016, 15:56

8. adsg48 (Posts: 55; Member since: 18 Apr 2015)


hmm...so in India it will be sold at least 60% higher than US pricing

posted on 21 Mar 2016, 16:04

15. FReDcc (Posts: 55; Member since: 11 Jun 2015)


No..... Indian price is 30,000rs and that's 450 $

posted on 21 Mar 2016, 15:57 6

9. janis (Posts: 258; Member since: 10 Mar 2014)


i would price all iphones over 1k any country, ifans will buy all that sh..,. at any price, so why not make more money.

posted on 21 Mar 2016, 19:01

44. canner (Posts: 68; Member since: 29 Feb 2016)


lol truth

posted on 21 Mar 2016, 15:57

10. AlikMalix (Posts: 4861; Member since: 16 Jul 2014)


You can think the EU for the wonderful taxing and regulations. Shame really.

posted on 21 Mar 2016, 16:02 7

13. johanbiff (Posts: 387; Member since: 31 Mar 2015)


the s7 is the same as in the us. 699:- why is apple any diffrent?

posted on 21 Mar 2016, 16:05 14

18. TechieXP1969 (Posts: 7936; Member since: 25 Sep 2013)


GREED!

posted on 21 Mar 2016, 16:35 1

22. darkkjedii (Posts: 19484; Member since: 05 Feb 2011)


Yeah, cause no other for profit company is greedy lol. Now hurry up with the Apple is greedier, and evil argument...brat.

posted on 21 Mar 2016, 17:44 8

39. MrElectrifyer (Posts: 1942; Member since: 21 Oct 2014)


I understand humans have a tendency to try and simplify things, but you're sounding very ignoramus simplifying it that far.

Greed varies, if you haven't noticed all these years. You see a product that costs say $200 to build selling for $350, and another $200 product selling for $800 without offering anything to justify the price tag, besides the branding. I wouldn't call the first a greedy company, that's simply making a slight profit. The second, now that's extremely greedy, as is apple. Turning a blind eye to all of them and thinking "they're making profit so they're greedy" is just ignoramus.

posted on 21 Mar 2016, 18:26

43. AlikMalix (Posts: 4861; Member since: 16 Jul 2014)


@ MrElectricuted

Do we have to go back to the basics of supply and demand? When a profuct is more in demand than the other - the manufacturer can chsrge more. But the product will not sell well unless it's a great product.

Now this is where you copy paste your ignorant "Apple marketing BS" remarks. So to save the stupid argument with you (AGAIN!), I'll repeat - marking can only go so far until people realize it's a bad product with a great commercial - iPhones keep selling more and more every year, even their bad years like recently still puts iPhones as the best selling handset - that means people like what apple makes!!!

Save me the trouble and don't reply, just read and appreciate what you learned today, again.

posted on 21 Mar 2016, 20:31 1

58. Macready (Posts: 811; Member since: 08 Dec 2014)


So what is it, tax plus regulations or Apple taking what it can because of supply and demand? Instead of contradicting yourself, make up your mind.

posted on 21 Mar 2016, 22:14

63. AlikMalix (Posts: 4861; Member since: 16 Jul 2014)


Oh wow, I guess I do have to spell it out...

Apple does not have to eat the cost of tax and regulations because of demand for iPhones - which is strong as usual.

Samsung chooses to eat the cost of tax and regulations because it is trying to raise demand for its device.

I'm not contradicting myself - it's both. Try reading it twice if the first time you had trouble reading.

posted on 21 Mar 2016, 20:32

59. Fire5 (Posts: 275; Member since: 13 Feb 2015)


Lol.........

posted on 21 Mar 2016, 16:47

26. AlikMalix (Posts: 4861; Member since: 16 Jul 2014)


Because Apple doesn't need to compete as hard as Samsung. I don't know. But it's what Samsung decided to eat - if you think that it's because Samsung is a good guy - you're fooling yourself. Everything is priced strategically to sell the most and profit. People just find more value in Apple products regardless what you anti Apple bandwagon thinks.

If iPhones didn't sell well - Apple would be on defencive as well.

posted on 22 Mar 2016, 04:02 3

77. meanestgenius (Posts: 9332; Member since: 28 May 2014)


Apple doesn't have to "compete as hard as Samsung" because Apple is the only one making iOS devices. Samsung has every other Android OEM, including Google, to compete with.

I guarantee you that if there were as many OEM's making iOS devices as there are Android devices, Apple would be in the same predicament.

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