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Apple iPhone SE: first weekend online sales estimated at just 3% compared to iPhone 6 launch

Posted: , by Mihai A.

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Apple iPhone SE: first weekend online sales estimated at just 3  compared to iPhone 6 launch

According to a new report from Slice Intelligence, Apple's iPhone SE was not much of an online hit during its first weekend of availability. However, the report argues that the iPhone SE has done a wonderful job of growing the iPhone user base by converting users from the Android camp.

Based on early e-receipt data, Slice Intelligence says that online iPhone SE sales were at just 3% compared to first-weekend iPhone 6 online sales. By comparison, first-weekend online sales of the current-gen iPhone 6s series are estimated at 54% of the iPhone 6 benchmark.

According to the market research firm, just 35% of those who purchased the iPhone SE online this past weekend have purchased an iPhone in the past two years. By comparison, 49% of first-weekend iPhone 6s sales came from customers who upgraded from a previous iPhone.

Looking at the data, it's also interesting to note that 16% of online iPhone SE purchases came from customers who upgraded from an Android smartphone. The same stat stood at 10% when Apple launched the iPhone 6s series last fall.

The report also shares some insight on the profile of the average iPhone SE buyer. In reference to the average iPhone 6S buyer, the iPhone SE buyer is more likely to be man, more likely to fall in the 45-54 demographic, and less likely to have a college degree. For more stats, check out the charts below, or head on over to the full source for the detailed report.


Although this report shows us an early look at how the iPhone SE is performing in terms of sales, the data is unfortunately limited to online sales. Furthermore, it should be noted that the iPhone SE has yet to launch in most emerging markets where the handset is more likely to generate interest. 

62 Comments
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posted on 29 Mar 2016, 19:57 19

1. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


Curious to know what Android users bought this? Ones with cheap phones?

posted on 29 Mar 2016, 20:18 18

4. NoToFanboys (Posts: 1206; Member since: 03 Oct 2015)


Ones who wants to switch to iOS but wants a very compact phone.
Stop trolling.

posted on 29 Mar 2016, 21:40 10

16. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


I wasn't trolling. I simply asked what Android group of people bought them. Assuming no OK me with a top tier phone would as its hard to go back to small after having a larger device.

So my question was simple. Which type of phonws.dod those users have. What wrong with wanting to know that?

I wasn't talking to you so leave me the f. along, @$$hole

posted on 29 Mar 2016, 22:22 6

19. NoToFanboys (Posts: 1206; Member since: 03 Oct 2015)


"I wasn't talking to you so leave me the f. along, @$$hole"
This applies to you. To almost all your replies in this site, Mr. Essaymaster.

posted on 29 Mar 2016, 22:41 8

20. sgodsell (Posts: 3348; Member since: 16 Mar 2013)


Why would cheap Android users buy this iPhone SE especially since this iPhone is still expensive. Besides that you really need to get the 64 gb version in order for this iPhone to be useful. In Canada the 64 gb iPhone SE is around $700. The iPhone SE is definitely not worth the money.

posted on 30 Mar 2016, 08:38

61. j2001m (Posts: 2840; Member since: 28 Apr 2014)


They have only sold in China in any large number they also be where all the android users have come from as they will have had cheap android clone phones before they got there new cheap iPhone

posted on 30 Mar 2016, 03:37

55. obedchuni (Posts: 159; Member since: 16 Jun 2014)


oh here you are TechieXP or WindowXP, why asking other just ask yourself you are using iphone 4s with 1GB Ram, i think its time for you to change your iphone 4s, coz iphone SE is for those who are still using 5s or 5, let them buy, why you have to comment on every apple post.....i think you are mad with apple coz you love samsung or Shamesung..

posted on 29 Mar 2016, 23:06

25. Swordylove (Posts: 177; Member since: 27 Jun 2015)


Or ones who want a superior compact (read normal-sized) smartphone but can't find (if there's anything to find) one they really like in the Andrioid world.

posted on 29 Mar 2016, 20:40 15

7. coldspring22 (Posts: 305; Member since: 28 Feb 2015)


Possibly someone without any brain? Iphone SE with 16G is junk, only usable version is 64G version which goes for $500. That's same price as many Android flagship phones, and twice or three times cost of many great mid-range or entry level Android phones (like Redmi Note 3 pro).

posted on 29 Mar 2016, 22:55 1

21. Mercedes-Benz (banned) (Posts: 403; Member since: 18 Jan 2015)


Because it has flagship specs like the A9 processor ?

posted on 29 Mar 2016, 23:06 2

26. QuasarExod (Posts: 102; Member since: 29 Mar 2016)


1.Apple keeps selling 16GB to push sale of the 64GB version which costs more.

2.With 16GB version, Apple can say iphone SE costs only 400+.

posted on 29 Mar 2016, 23:27 1

31. Swordylove (Posts: 177; Member since: 27 Jun 2015)


Someone without any brain? If you have any brain at all, you'd know that dIfferent individuals have different set of ideals. And price isn't an issue for some people. Grow up.

posted on 30 Mar 2016, 02:14 1

40. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


But price is an issue to the majority of people.
So his points still stands.

posted on 29 Mar 2016, 21:33

15. Doakie (Posts: 1893; Member since: 06 May 2009)


None.

posted on 29 Mar 2016, 23:08 1

27. GeorgeDao123 (Posts: 423; Member since: 20 Aug 2013)


Maybe they don't make a switch. They buy and use it as a secondary phone.

posted on 29 Mar 2016, 23:57 1

33. oozz009 (Posts: 517; Member since: 22 Jun 2015)


I got an idea. Probably the ones with their Sony Xperia Compact, they probably got tired of waiting for android M and they switched to iOS haha:D

posted on 30 Mar 2016, 02:17 4

41. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


Updates does not make a phone; functionality does.

What an Android phone can do on 5.0 Lollipop, an iPhone can't do even on iOS 9.2

posted on 30 Mar 2016, 05:27

58. bucky (Posts: 2472; Member since: 30 Sep 2009)


That's where you're very wrong. Never buy a product that isn't backed by the company.

posted on 30 Mar 2016, 09:23

63. Finalflash (Posts: 2795; Member since: 23 Jul 2013)


But the MM update came out before the iPhone SE...and made the phone 10x better....why would we want to downgrade to iOS and iPhone?

posted on 30 Mar 2016, 01:46

37. sissy246 (Posts: 704; Member since: 04 Mar 2015)


Me to
No way do they know if it was android users that bought it. Not saying something didn't, just saying they don't know that info.

posted on 30 Mar 2016, 02:20

42. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


Probably made-up for some kind of credibility?

posted on 30 Mar 2016, 05:38

59. Shocky (unregistered)


Yes, it would be interesting to know why they need such a small device in 2016.

The Xperia Z5 Compact is only slightly bigger in size but has a 4.6" display which you would have thought for any sane person would be a better option, it's cheaper as well.

Apple's screen to bezel ratio is terrible.

posted on 30 Mar 2016, 08:46 1

62. MSi_GS70 (unregistered)


cheap ??? that poor SE is freaking overpriced it will end up as C ipon

posted on 29 Mar 2016, 19:58 4

2. Dr.Phil (Posts: 1119; Member since: 14 Feb 2011)


Not that I don't doubt that the first weekend sales of the iPhone SE were far less than the launch of the 6 and 6S, I have to say this method of estimating sales must be very much off:

http://www.nytimes.com/2015/09/29/technology/personaltech/apple-iphone-6s-breaks-first-weekend-sales-record.html?_r=0

According to this, the 6S sold more in the first launch weekend than the 6 did. However, your article is stating the opposite.

posted on 29 Mar 2016, 20:43 2

8. coldspring22 (Posts: 305; Member since: 28 Feb 2015)


Not really, only if you discount the fact that iphone 6 didn't launch in China until October. Overall, total sales for launch quarter is telling. Apple sold 74.5 million iphones in Q1 2015 vs only 71.5 million iphones in Q1 2016 iphone 6S launch quarter, per Gartner. Yes Apple brass claimed "record sales" for Q1 2016, but it turned out to be only "record channel stuffing" by Apple brass desperate to hide slowing iphone sales.

posted on 29 Mar 2016, 20:51 1

10. nctx77 (Posts: 1767; Member since: 03 Sep 2013)


All I have to say is that the phone hit 3.5 million sales in China alone in 4 days. I would suspect it's close to 5 million for world. I don't care what this reports say. This is Apples 3rd level phone in terms of price and size. It's not close to a flagship yet putting up flagship numbers.these folks are reporting this as if it's an iPhone 7. If they really want to go there, put these numbers up against the S7 after only 4 days.

posted on 29 Mar 2016, 21:43

17. TechieXP1969 (Posts: 8939; Member since: 25 Sep 2013)


3 million sales is flagship numbers? From what oem? Am sure their are lots of phones sold by oems, that sell more than 3M.

I don't know.if I'd called 3M flagship sales.

10M+ and we can start heading that way.

posted on 29 Mar 2016, 22:01 2

18. nctx77 (Posts: 1767; Member since: 03 Sep 2013)


3.5 million sales in China my friend in 4 days is amazing and this is not a flagship dude.

posted on 29 Mar 2016, 23:10 1

29. GeorgeDao123 (Posts: 423; Member since: 20 Aug 2013)


No flagship? Seriously? A9 chip and 2GB of RAM are not enough to make it a flagship?

posted on 30 Mar 2016, 00:45

35. grbrao (Posts: 281; Member since: 23 Nov 2012)


Who confirmed it has got 2GB RAM? and they keep same old LTE antena..

posted on 30 Mar 2016, 07:48

60. Cicero (Posts: 861; Member since: 22 Jan 2014)


And the old fingerprint scanner. And I'm not talking about display here.

posted on 30 Mar 2016, 02:26

43. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


iPhone SE has not 2GB, but a single gig of RAM.

posted on 30 Mar 2016, 03:11

52. Ninetysix (Posts: 2340; Member since: 08 Oct 2012)


Wrong broseph. Shows how much you know.

posted on 29 Mar 2016, 23:17

30. QuasarExod (Posts: 102; Member since: 29 Mar 2016)


Chinese especially in China love Apple product, no matter how the device is.

posted on 30 Mar 2016, 02:27

44. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


And it's population is at a billion. So 3,5mil is not really indicative that chinese people love iPhones.

posted on 30 Mar 2016, 04:48

57. QuasarExod (Posts: 102; Member since: 29 Mar 2016)


Yes, many of them love iphone, but not all of them could afford one.
If someone sponsor them a phone, most of them will choose iphone.
Cause they think iphone is classy.

posted on 29 Mar 2016, 20:15

3. Coconut00 (Posts: 474; Member since: 13 Jan 2015)


I think we should just wait and see what Apple says. This article says the 6s sold only 54% compared to the 6 but actual sales were 13 million vs 10 million. If Apple doesn't report sales for the iPhone SE, then I'm guessing it did badly.

posted on 29 Mar 2016, 20:46 6

9. coldspring22 (Posts: 305; Member since: 28 Feb 2015)


Apple brass lied about Q1 2016 sales claming "record sales" of 74.8 million iphone, which was in fact only "record channel stuffing", with more than 3 million iphones sitting in warehouse counted as "sold" to customer. So much for Apple brass being honest.

posted on 29 Mar 2016, 20:55 2

11. nctx77 (Posts: 1767; Member since: 03 Sep 2013)


Bruh that is absolute Bs and you know it. Companies can get into huge trouble over stuff like that. You can't just lie about those numbers to investors dude. Are you serious?

posted on 29 Mar 2016, 21:26 6

13. tedkord (Posts: 10675; Member since: 17 Jun 2009)


Actually, no they can't. If they were shipped into sales channels, they can be counted as sold as soon as the retailer takes them. Despite what overzealous fans have tried to sell, Apple has always counted shipped as sold. It's not illegal.

Now, if they lied about those numbers, say reported more as shipped/sold than they actually did ship or sell, that would be an issue.

posted on 29 Mar 2016, 22:57 1

22. nctx77 (Posts: 1767; Member since: 03 Sep 2013)


If that's the case and you can get away with it, then you bet your bottom dollar every company would be doing it. It's all relative.

posted on 30 Mar 2016, 02:31 1

46. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


It could even cause lawsuits from investors or shareholders.

No company can trick it's sales numbers and get away with it.

posted on 29 Mar 2016, 21:10 1

12. AlikMalix (Posts: 5238; Member since: 16 Jul 2014)


coldspring, you have no idea how these reports affect the economy, and how serious the punishment will be if they are misrepresented, lied about, inflamed or deflated in any way...

No one expects for apple to break any records with the SE model (well, records set by apples flagship phones - the SE will probably beat a few android records) Overall, Apple knows what general public needs/wants...

posted on 29 Mar 2016, 20:26 11

5. redmd (Posts: 1250; Member since: 26 Oct 2011)


Because it's like buying the same phone over again.

posted on 29 Mar 2016, 21:32 2

14. Doakie (Posts: 1893; Member since: 06 May 2009)


I was going to say...so the iPhone 6 sold like crazy because Apple finally gave it's users what they were asking for, a larger phone. Now they release a recycled iPhone 5S design and everyone is surprised if it didn't sell well? Totally illogical.

posted on 29 Mar 2016, 23:06

24. ibend (Posts: 3860; Member since: 30 Sep 2014)


well.. people here (even writers) said SE was brilliant idea, it fulfill the need for compact phone..
but look at those sales figure, lol

posted on 30 Mar 2016, 02:34

47. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


Those sales figure can't really be confirmed yet.
Just chill out till Apple makes an official report about the iPhone SE's sales.

posted on 29 Mar 2016, 20:34

6. xondk (Posts: 1249; Member since: 25 Mar 2014)


I wonder how this data is gotten, do people fill out a blanket or similar when purchasing?

posted on 29 Mar 2016, 23:03

23. ibend (Posts: 3860; Member since: 30 Sep 2014)


check the source!!
they explain about it there

posted on 29 Mar 2016, 23:31

32. xondk (Posts: 1249; Member since: 25 Mar 2014)


I have, last I checked e-receipts do not contain any of this information, at least not those I've used to getting?
"Slice gets its data from e-receipts" - when those do not contain the information unless user is asked to fill out something, and even then why would it be on e-receipt in the first place?

add that they write "With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily."

Ok that sounds just fine, but it is very none specific, 'online shoppers' ok, online shoppers? where, what sites do they shop at?

posted on 29 Mar 2016, 23:09

28. nctx77 (Posts: 1767; Member since: 03 Sep 2013)


The numbers already don't make sense. The iPhone 6/6 plus sold 10 million units during a similar period of time. 3 percent of 10 million is 300,000. It has already been reported that China alone has over 3.5 million alone. If you add in the rest of the world, your almost guaranteed to hit between 4 to 5 million. Those are iPhone 4/4s type numbers which were flagships for Apple back in 2010/2011. For a $399 replacement phone for the 5s, those are incredible numbers. It's assured to think this phone only sold 300,000 over 4 days world wide. Heck, the 4/4s probably still sell more than that on eBay in 4 days.

posted on 30 Mar 2016, 01:31 1

36. CX3NT3_713 (Posts: 2259; Member since: 18 Apr 2011)


"Our most compact revolutionary iphone yet"

posted on 30 Mar 2016, 02:38 1

48. redmd (Posts: 1250; Member since: 26 Oct 2011)


"Smaller than smaller."

posted on 30 Mar 2016, 03:00

49. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


Huh? Acompact phone isn't necessarily "revolutionary".

posted on 30 Mar 2016, 01:54 1

38. flavius22 (Posts: 147; Member since: 23 Aug 2015)


So they wanna sell iphone 5 for another year

posted on 30 Mar 2016, 02:07

39. phonehome (Posts: 508; Member since: 19 Dec 2014)


I bet the LG G5 does better--BUT not better than the iPhone 7 (if that were to happen I would literally shock myself by standing in an open field during a severe thunderstorm while holding up a metal rod ala the Statue of Liberty).

posted on 30 Mar 2016, 02:30

45. Inotamira (Posts: 173; Member since: 06 Feb 2016)


I think someone needs to concede, hey Jimrod, where you at?

posted on 30 Mar 2016, 03:03

50. Exynos. (banned) (Posts: 177; Member since: 28 Mar 2016)


What do you want from him?

posted on 30 Mar 2016, 03:09

51. Inotamira (Posts: 173; Member since: 06 Feb 2016)


He gave me a bunch of crap when I was talking about how the pre-order for this device was pathetic, I'm mostly just being a smart @55

posted on 30 Mar 2016, 03:14

53. Shocky (unregistered)


If they have any sense, they won't release another one next year,

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