The iPad mini is once again iterated to feature a 7.85-inch LCD display with a resolution matching the one on the first and second-gen iPad, but less than the extremely detailed new iPad.
Actually releasing the iPad mini means that the company is reacting to affordable 7-inch tablets on Android such as the Nexus 7 and the Amazon Kindle Fire, the latter of which turned out to be the biggest rival to the iPad.
If you’re not perfectly convinced about the logic of having a smaller iPad, we should remind you that there is a clear financial opening in Apple’s lineup that allows Cupertino to claim almost the same high margins for an iPad mini. Also, such an affordable tablet bearing the coveted Apple logo might prevent users from considering a tablet from Microsoft and would thus cement Apple’s positions.
Luckily, Apple can also use its 250,000+ apps for tablet on the App Store, a precious asset Android still doesn’t have. Are you getting the iPad mini? It seems like it might be the perfect Christmas gift.
source: Wall Street Journal