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Apple grabbed the largest share of plan based smartphone sales at Best Buy last quarter

Posted: , by Alan F.

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Apple grabbed the largest share of plan based smartphone sales at Best Buy last quarter
Earlier today, we showed you some data from JeeQ that revealed which smartwatches/fitness trackers led the sales parade at Amazon and Best Buy. Now, we have a similar breakdown related to plan based smartphone sales at Best Buy. The data covers such purchases made during the fourth quarter, which covers the holiday shopping season.

The 64GB Apple iPhone 6s for Verizon grabbed the top spot. That was followed by the 16GB iPhone 6s in Space Gray for Verizon and the same exact model for Sprint. Verizon's 64GB iPhone 6s in Rose Gold took fourth place while the Verizon Black Sapphire 32GB Samsung Galaxy S6 completed the top five.

Despite the addition of the popular Rose Gold color to the iPhone 6s line up, Space Gray remained the most purchased smartphone color during the period, accounting for 30% of all plan based smartphones sold by the big box retailer. Rose Gold was second as 20% of the phones sold in the quarter were that color. Black Sapphire, with 18%, was third.

Verizon had a strong holiday season at Best Buy as the data revealed that Big Red swamped AT&T and Sprint in plan based smartphone sales during November and December. And perhaps the most interesting data uncovered by JeeQ shows that in October, phones carrying 64GB of native storage were the most popular. In November, 32GB models were the top sellers, followed by the preference for 16GB models in December. Possibly there were promotions going on that manipulated the data. One such promotion run by Verizon during the quarter allowed consumers to buy the 128GB Apple iPhone 6s or Apple iPhone 6s Plus for the price of the 64GB model. A similar sale allowed a Verizon customer to buy the 64GB Galaxy S6 for the price of the 32GB model.


source: JeeQ Data

13 Comments
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posted on 05 Jan 2016, 17:43 5

1. tedkord (Posts: 13249; Member since: 17 Jun 2009)


Good to see space gray taking the most. Enough with the gaudy gold and silver.

posted on 05 Jan 2016, 17:55

4. sgodsell (Posts: 4542; Member since: 16 Mar 2013)


I have never seen such $hit. Hey everyone, see Apple takes the most plan based smartphone sales. Why? Because you are paying way too much for what you are getting. No one else charges a flagship price for a low resolution display with a mediocre camera. Yet what about the other smartphone sales with Android taking 84% of the market share. What a joke.

posted on 05 Jan 2016, 19:49 6

7. AlikMalix (unregistered)


Or maybe it's not "low resolution" and "mediocre camera" and if the iPhone keeps selling well - it's priced correctly. You gotta stop chasing specs and start looking at real world experience. My photos are consistently great and sharp. My videos are top notch. You're looking at spec numbers - I'm looking at result. I wouldn't mind a few things from android - but I want it on iOS - it's an awesome platform and has many of its own pros that are more important to millions that are not available (or poorly implemented) on android.

Don't break your head - just because you see no value in iOS devices doesn't mean everyone has same requirements and needs as you.

posted on 05 Jan 2016, 19:51 1

8. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)


I hate that they have three phones with white faces, and only space grey comes with black. They need another dark color option, or something that contrasts well with a black face.

posted on 05 Jan 2016, 23:50

11. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Silver/Black combo would look sexy!

posted on 06 Jan 2016, 01:39

12. AlikMalix (unregistered)


I've been saying this for years.

posted on 06 Jan 2016, 08:38

13. sgodsell (Posts: 4542; Member since: 16 Mar 2013)


So you are trying to convince yourself that what you purchased is not a low resolution display. Yet NO other OEM or device on the market puts out a $650 flagship phone with only a HD display. The thing is you can now purchase Full HD smartphones for around $200-350. The prices continue to drop for a number of the components from previous years. So the high end Full HD displays from a few years ago have now dropped in price. It's the same with the cameras.

It's not that there isn't value in Apples iOS. It's the value at what cost. Not to mention if you want an iPhone, then you have to pay whatever Apple wants. You do realize 70% of Apples profits come from its iPhones. Remember the sales motto, a sucker is born every minute.

posted on 05 Jan 2016, 17:47 5

2. keithtae (Posts: 535; Member since: 25 Mar 2015)


Im seeing a lot of articles praising how well Apple did right after the Nikkei report and stock plunged.Trying really hard to help Apple out aren't you?

posted on 05 Jan 2016, 17:48

3. ibend (Posts: 6461; Member since: 30 Sep 2014)


and still ended at red..
after their record breaking first week sales, apple watch dominating smartwatch, did these news even real -_- (i choose to believe wallstreet tough)

posted on 05 Jan 2016, 19:54

9. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)


Wall Street doesn't bet on known quantities, they often guess based on hunches. Yes, when quarterly reports come out, they are playing based on fact, but the rest of the time it is hunches based on tangential data.

posted on 05 Jan 2016, 18:49

5. kozza3 (Posts: 714; Member since: 17 Oct 2012)


I feel bad for all those people with only 16gb of storage. I really hope Apple steps up their game with the 7

posted on 05 Jan 2016, 19:13 2

6. Ahovking (Posts: 711; Member since: 03 Feb 2015)


You do realise.. many people (out side of the US) have no need for anything more than 16gb, many people i know (most from asia and Europe) uses the cloud services for music, photos and contacts and having only the basic apps (facebook, twitter).

As a work phone, all you need is to make calls, text and create reminders.. you honestly don't need much more than 16gb for a work phone.

posted on 05 Jan 2016, 21:17 1

10. NoToFanboys (Posts: 2662; Member since: 03 Oct 2015)


agreed on many people doesn't need more than 16gb.
but one thing I hate is the huge amount of extra money you should pay to get the 64gb version.

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