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Apple closes $400-$500 million Anobit deal

Posted: , by Victor H.

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Apple closes $400-$500 million Anobit deal
Just last week, reports emerged about Apple about to make a rare hardware acquisition - Cupertino was said to be in talks over buying Israeli flash storage maker Anobit. Now, the deal has already been closed. Anobit is expected to help Apple introduce SSD wider in its portfolio. The company’s technology finds its application in increasing performance and reliability of storage in smartphones, tablets and notebooks.

Israeli’s Prime Minister was quick to tweet about the deal: “Welcome to Israel, Apple Inc. on your 1st acquisition here. I’m certain that you’ll benefit from the fruit of the Israeli knowledge.”

The deal was estimated at around $400 to $500 million and is one of only four hardware acquisitions Apple has made over the past 20 years. Flash storage has become a core element of the success of Cupertino, and probably the most notable product for it was the MacBook Air with its amazingly thin design. 

Going into the tiny details of what makes Anobit’s SSDs better, you’d stumble upon Memory Signal Processing (MSP). The set of algorithms is what’s behing a boost in both speed, longevity and cost efficiency, but it’s also complemented by flash memory management and error correction systems. 

“MSP enables SLC (one bit-per-cell) endurance and performance with MLC (two bits-per-cell) NAND, and MLC endurance and performance with TLC (three bits-per-cell) NAND, resulting in a significant reduction in cost per-bit,” Anobit explained earlier.

source: Calcalist via 9to5Mac

107 Comments
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posted on 20 Dec 2011, 07:57 7

1. tacohunter (Posts: 408; Member since: 06 Nov 2011)


"Welcome to Israel, Apple Inc. on your 1st acquisition here. I’m certain that you’ll benefit from the fruit of the Israeli knowledge.”

That's a really cool quote.

posted on 20 Dec 2011, 08:19 4

2. netizen (Posts: 33; Member since: 31 Oct 2011)


Omg apple invested in "flash"? Steve will roll over in his grave! (Jk) sorry couldn't resist the play on words :-)

posted on 20 Dec 2011, 13:38 4

32. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


This is flash memory, not adobe flash. Omg, fandroids have bird brains :)

posted on 20 Dec 2011, 08:35 4

4. LewsTherin006 (Posts: 140; Member since: 18 Nov 2011)


Great, now apple will say that their computers and phones have "advance SSD memory, something that has never been done before" Everyone will think its awesome and that they invented it. iSSd anyone? And yes i know, im about to be downvote.

posted on 20 Dec 2011, 11:36 3

23. gallitoking (Posts: 4690; Member since: 17 May 2011)


Apple is a sucessful company.. so every movement they do or say is public. but I guranteed that Google has some done some unmorals.. and any other comany we just doen t hear about.. because the public doesnt care.. but cares when it comes to Apple... even if prototypes get lost.. or get drunk.. not going to ask you to quit hating because you wont but dont think your beloved company is holy... because is not..

posted on 20 Dec 2011, 14:40 1

45. remixfa (Posts: 14137; Member since: 19 Dec 2008)


If the "public" cared about all the crap that apple does, then they wouldnt keep buying their over priced junk.

Yea, all companies do stupid things, but few are on the level of apple. They bring it on themselves.

posted on 20 Dec 2011, 15:56 3

73. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. The public keeps on buying Apple products because they're a good company who pays taxes and produces great devices that are being ripped off by google and samsung :)

Yes, all companies make mistakes. But obviously, Apple made less, or else they wouldn't be this successful if they made a lot of mistakes like you imply they have :) You're dumb :)

posted on 20 Dec 2011, 17:17 1

81. remixfa (Posts: 14137; Member since: 19 Dec 2008)


they pay taxes? Is that why they hide every penny off shore to keep their taxes low and to keep from paying those high corporate tax rates??? lol. know your facts before you spout off.

posted on 20 Dec 2011, 17:45 1

91. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. Outsourcing is legal. You didn't know that? Also, Apple is indeed one of the top taxpayers of the US. So yes, Apple does their country a lot of good :)

posted on 21 Dec 2011, 03:34 1

105. Abdul92 (Posts: 43; Member since: 23 Aug 2011)


oh so true... Apple does make the best products.

posted on 20 Dec 2011, 13:10

31. fervid (Posts: 175; Member since: 22 Nov 2011)


Why is it all those defending iPhones talk like they are 13? I can't even read half of what taco is writing due to poor typing/spelling/grammar. Was it typed using an iPhone or what? The auto-correct must be horrible or has misconfiguration with adding wrong words if so. People are free to have their opinion and there is no need for iPhone police to tell everyone to watch what they say. Both sides are corrupt and stealing each others ideas. Microsoft did it for years along with taking over everything so you got it all from Microsoft and everyone complained/sued them, but when Apple does the same thing people think it is great. Both sides need to just drop all the lawsuits and create some good technology instead of crying when someone does it better. The copyright issues are stupid too...you can't even make a square phone with a button and not have an Apple lawyer knock on your door.

posted on 20 Dec 2011, 13:54 2

34. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


And why is it that all posts from fandroids have nothing to do with this article? Lol. And are instead hate comments, lol. I have three adjectives for you. Jealous, Envy, and Bitter :)

posted on 20 Dec 2011, 13:52 2

33. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Hahahahaha, look at all the bitter comments from fandroids. You guys aren't happy with this acquisition huh? Lol. No worries. Google or Samsung will figure out a way to copy this technology and it will be on its way to your rip off android devices :)

You fandroids should be thankful. This would be another successful Apple move that will be copied by google and samsung, which you fandroids will be enjoying. Remember that google and samsung copy every SUCCESSFUL move that Apple makes :)

posted on 20 Dec 2011, 14:40 3

46. remixfa (Posts: 14137; Member since: 19 Dec 2008)


last i checked, samsung already made SSDs. Who's copying who exactly?? lol quit being so lame, gemini.

posted on 20 Dec 2011, 15:16 2

57. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. Well you obviously did not read the whole article and the reason why Anobit's SSD is special, that Apple would spend over half a billion just to acquire it :)

And why aren't you happy with this Apple acquisition again? Hahahahahaha. Oh right, because you're not happy that this great technology would fall into Apple's hands and not your beloved google :)

posted on 20 Dec 2011, 15:28 1

62. remixfa (Posts: 14137; Member since: 19 Dec 2008)


They never said Anobit was the only one in the world with this tech. Apple is buying it because they can keep their costs down and then make a huge surcharge because they put an apple logo on it. That point was already brought up in this thread. You know who is their most likely supplier of all SSD materials? Samsung. Who are they trying to get away from. Put 2 and 2 together for once in your life.

posted on 20 Dec 2011, 15:39 2

66. tacohunter (Posts: 408; Member since: 06 Nov 2011)


WOW lol a company wants to make profit yes. But all for the money NOO.

thx to apple we got mouse interface (they di'nt invent it but they saw use for it) a great typography.

The world wide web made on a Next computer. etc
It's a company and like anyother company it needs to be respected for the things they done. And apple did many things good. SO NOT ALL FOR THE MONEY!!! think use your brain. they wouldn't take so much time in design and stuff.

posted on 20 Dec 2011, 16:03 1

75. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@remix. Oh you're already giving a prelude to google's future rip off by saying that Anobit isn't the only one developing this kind of tech, hahahahahaha.

Apple's plan is to eventually drop samsung as their supplier. That's the plan. Because all samsung does is rip Apple off. Again, be a little subtle with your irrationalities. Apple will not spend this much money if they have nothing huge to gain. Common sense please :)

posted on 20 Dec 2011, 16:18 2

78. tacohunter (Posts: 408; Member since: 06 Nov 2011)


Common sense granted

posted on 20 Dec 2011, 17:55 1

95. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Finally, some peace and quiet. Now let's watch some fandroid screw things up again :)

posted on 21 Dec 2011, 04:17 2

106. Whateverman (Posts: 3231; Member since: 17 May 2009)


Sorry I missed out on all the fun! Looks like this was a bigger battle than I imagined it would be.

@tacohunter. Thank you for the +1. And right back at you!

@530gemini. In your post you are both arguing against me and making my point at the same time. Me whole point is exactly that this will drive up prices on Apple desktops eventually as well as the repairs for those devices. Now, if you have unlimited resources and you actually LIKE paying higher prices... then this is good news for you. But most people would prefer NOT paying through the nose for everything they buy or fix. I just happen to be one of those people who likes SAVING money. I know it's weird, but that's me. And I really like when I can save money on a premium product. Since I love Mac computers...well, I guess I won't be following your advice to "buy something else". But thank you anyway!

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