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Apple closes $400-$500 million Anobit deal

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Apple closes $400-$500 million Anobit deal
Just last week, reports emerged about Apple about to make a rare hardware acquisition - Cupertino was said to be in talks over buying Israeli flash storage maker Anobit. Now, the deal has already been closed. Anobit is expected to help Apple introduce SSD wider in its portfolio. The company’s technology finds its application in increasing performance and reliability of storage in smartphones, tablets and notebooks.

Israeli’s Prime Minister was quick to tweet about the deal: “Welcome to Israel, Apple Inc. on your 1st acquisition here. I’m certain that you’ll benefit from the fruit of the Israeli knowledge.”

The deal was estimated at around $400 to $500 million and is one of only four hardware acquisitions Apple has made over the past 20 years. Flash storage has become a core element of the success of Cupertino, and probably the most notable product for it was the MacBook Air with its amazingly thin design. 

Going into the tiny details of what makes Anobit’s SSDs better, you’d stumble upon Memory Signal Processing (MSP). The set of algorithms is what’s behing a boost in both speed, longevity and cost efficiency, but it’s also complemented by flash memory management and error correction systems. 

“MSP enables SLC (one bit-per-cell) endurance and performance with MLC (two bits-per-cell) NAND, and MLC endurance and performance with TLC (three bits-per-cell) NAND, resulting in a significant reduction in cost per-bit,” Anobit explained earlier.

source: Calcalist via 9to5Mac

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1. tacohunter posted on 20 Dec 2011, 07:57 7 4

"Welcome to Israel, Apple Inc. on your 1st acquisition here. I’m certain that you’ll benefit from the fruit of the Israeli knowledge.”

That's a really cool quote.

2. netizen posted on 20 Dec 2011, 08:19 4 5

Omg apple invested in "flash"? Steve will roll over in his grave! (Jk) sorry couldn't resist the play on words :-)

32. 530gemini posted on 20 Dec 2011, 13:38 4 2

This is flash memory, not adobe flash. Omg, fandroids have bird brains :)

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3. SuperAndroidEvo posted on 20 Dec 2011, 08:33 4 8

There goes another company that will be corrupted by the shenanigans of Apple's busted will. The Empire is spreading, people please don't be seduced by the power of the Dark Side.

** Lord Vader breathing **

4. LewsTherin006 posted on 20 Dec 2011, 08:35 4 5

Great, now apple will say that their computers and phones have "advance SSD memory, something that has never been done before" Everyone will think its awesome and that they invented it. iSSd anyone? And yes i know, im about to be downvote.

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6. tacohunter posted on 20 Dec 2011, 08:43 5 5

Don't be so negative on this.

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16. tacohunter posted on 20 Dec 2011, 10:29 2 2

This article is dead becoming a hate article.

23. gallitoking posted on 20 Dec 2011, 11:36 3 1

Apple is a sucessful company.. so every movement they do or say is public. but I guranteed that Google has some done some unmorals.. and any other comany we just doen t hear about.. because the public doesnt care.. but cares when it comes to Apple... even if prototypes get lost.. or get drunk.. not going to ask you to quit hating because you wont but dont think your beloved company is holy... because is not..

45. remixfa posted on 20 Dec 2011, 14:40 1 2

If the "public" cared about all the crap that apple does, then they wouldnt keep buying their over priced junk.

Yea, all companies do stupid things, but few are on the level of apple. They bring it on themselves.

73. 530gemini posted on 20 Dec 2011, 15:56 3 1

@remix. The public keeps on buying Apple products because they're a good company who pays taxes and produces great devices that are being ripped off by google and samsung :)

Yes, all companies make mistakes. But obviously, Apple made less, or else they wouldn't be this successful if they made a lot of mistakes like you imply they have :) You're dumb :)

81. remixfa posted on 20 Dec 2011, 17:17 1 1

they pay taxes? Is that why they hide every penny off shore to keep their taxes low and to keep from paying those high corporate tax rates??? lol. know your facts before you spout off.

91. 530gemini posted on 20 Dec 2011, 17:45 1 1

@remix. Outsourcing is legal. You didn't know that? Also, Apple is indeed one of the top taxpayers of the US. So yes, Apple does their country a lot of good :)

105. Abdul92 posted on 21 Dec 2011, 03:34 1 1

oh so true... Apple does make the best products.

31. fervid posted on 20 Dec 2011, 13:10

Why is it all those defending iPhones talk like they are 13? I can't even read half of what taco is writing due to poor typing/spelling/grammar. Was it typed using an iPhone or what? The auto-correct must be horrible or has misconfiguration with adding wrong words if so. People are free to have their opinion and there is no need for iPhone police to tell everyone to watch what they say. Both sides are corrupt and stealing each others ideas. Microsoft did it for years along with taking over everything so you got it all from Microsoft and everyone complained/sued them, but when Apple does the same thing people think it is great. Both sides need to just drop all the lawsuits and create some good technology instead of crying when someone does it better. The copyright issues are stupid too...you can't even make a square phone with a button and not have an Apple lawyer knock on your door.

34. 530gemini posted on 20 Dec 2011, 13:54 2 1

And why is it that all posts from fandroids have nothing to do with this article? Lol. And are instead hate comments, lol. I have three adjectives for you. Jealous, Envy, and Bitter :)

33. 530gemini posted on 20 Dec 2011, 13:52 2 3

Hahahahaha, look at all the bitter comments from fandroids. You guys aren't happy with this acquisition huh? Lol. No worries. Google or Samsung will figure out a way to copy this technology and it will be on its way to your rip off android devices :)

You fandroids should be thankful. This would be another successful Apple move that will be copied by google and samsung, which you fandroids will be enjoying. Remember that google and samsung copy every SUCCESSFUL move that Apple makes :)

46. remixfa posted on 20 Dec 2011, 14:40 3 2

last i checked, samsung already made SSDs. Who's copying who exactly?? lol quit being so lame, gemini.

57. 530gemini posted on 20 Dec 2011, 15:16 2 2

@remix. Well you obviously did not read the whole article and the reason why Anobit's SSD is special, that Apple would spend over half a billion just to acquire it :)

And why aren't you happy with this Apple acquisition again? Hahahahahaha. Oh right, because you're not happy that this great technology would fall into Apple's hands and not your beloved google :)

62. remixfa posted on 20 Dec 2011, 15:28 1 2

They never said Anobit was the only one in the world with this tech. Apple is buying it because they can keep their costs down and then make a huge surcharge because they put an apple logo on it. That point was already brought up in this thread. You know who is their most likely supplier of all SSD materials? Samsung. Who are they trying to get away from. Put 2 and 2 together for once in your life.

66. tacohunter posted on 20 Dec 2011, 15:39 2 1

WOW lol a company wants to make profit yes. But all for the money NOO.

thx to apple we got mouse interface (they di'nt invent it but they saw use for it) a great typography.

The world wide web made on a Next computer. etc
It's a company and like anyother company it needs to be respected for the things they done. And apple did many things good. SO NOT ALL FOR THE MONEY!!! think use your brain. they wouldn't take so much time in design and stuff.

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