Samsung ad shows Tim Cook promoting the Galaxy Z Fold 8
Samsung New Zealand trolled Apple following the unveiling of the iPhone Duo.
How did Samsung get Tim Cook to do an ad for the Galaxy Z Fold 8? | Image by PhoneArena
If you watched Apple's "Surprise and Shine" event this past Wednesday, you saw how Apple said goodbye to the Tim Cook era and hello to the reign of new CEO John Ternus with a delightful opening to the day's festivities. A recognizable silhouette walked toward the camera and as it got closer, we could see that it was former CEO Tim Cook.
Former Apple CEO Tim Cook hands over the baton to John Ternus
Just when you thought that Cook would lead the presentation for just one more time, he put on a huge smile and said, "No, no, no, not me." He pointed to the figure behind him who was getting closer, and said, "That's your guy." And with that last amusing scene, it became clear that the keys to the outfit now belong to John Ternus.
My favorite Apple CEO of all time is:
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Tim Cook was temporarily given the CEO position in January 2009 when Steve Jobs took a leave of absence. Over two years later, Jobs stepped down for good and Cook became CEO. People will always wonder what devices might have been released had Jobs not succumbed to his pancreatic cancer. But the truth is that it is hard to find anyone, Jobs included, who could have run the company any better than Tim Cook from 2011-2026.
If you bought 100 shares of Apple when Tim Cook took over, this is how much they were valued at when he left
With Cook in charge, Apple's market cap rose from $350 billion when he took over from Jobs permanently. That was the result of the magical stock run Apple was on during Cook's days as CEO of the tech giant. 100 shares of Apple would have cost approximately $5,500 in August 2011 when Cook took the CEO job .
After two splits (4 for 1 and 7 for 1), by the time the calendar read September 1, 2026 and Cook was no longer Apple's CEO, the 100 shares of Apple you had purchased had become 2,800 shares of Apple worth $887,180.
This might be surprising, but after Apple unveiled the foldable iPhone Duo, Samsung New Zealand ran an ad with Tim Cook promoting the Samsung Galaxy Z Fold 8. Why would Tim Cook, who is now the Executive Chairman of Apple and still pulling down the big bucks, promote a device that competes with Apple's new foldable iPhone?
Why would Tim Cook do an ad promoting the Samsung Galaxy Z Fold 8?
The answer is simple. Even though the gentleman in the ad sort of resembles Tim Cook, and his name is indeed Tim Cook, and he is dressed up in the kind of clothes that Apple's former CEO might wear, the Tim Cook promoting the Samsung Galaxy Z Fold 8 lives in Palmerston North, New Zealand and is not the former Apple CEO.
Samsung has gone out of its way to troll Apple before. Who will ever forget the ad for the Galaxy S2 that showed iPhone fans in a long line outside an Apple Store, waiting for the iPhone 4s. That ad is chock full of memorable characters such as one guy who claims that he can't buy a Samsung phone because he is creative. His friend brought him back to earth by pointing out that he is a barista.
Then there was the Ingenious series of short, snappy ads that was supposed to show an Apple Store employee defending the iPhone X from the various questions asked by customers inside the store. The answers to these queries seemed to suggest that the iPhone X was not as feature-rich as Samsung's latest flagship model.
Do you remember the famous Wallhuggers ad?
And there is also the infamous Wallhuggers spot that showed iPhone users at an airport terminal looking all over for an outlet so they can charge their iPhone 5s. Some iPhone users were portrayed as sitting on a dirty floor waiting to plug in their iPhone 5s, while others congregated in the bathrooms hoping to plug in.
Meanwhile, the ad showed how Samsung Galaxy S5 users could simply swap out their dead battery for a newly recharged one. The commercial also promoted the Ultra Power Saving Mode. When enabled, the device's functionality was severely limited and only a small number of apps would run. This feature allowed users with 10% battery life to keep it running for up to 24 hours on standby.
And so Samsung and Apple take their Hatfield and McCoy smartphone feud to the foldable smartphone niche. Will Apple respond or will it simply let its products do the talking?
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