Editorials · Readers Voice

People thought $3,000 for a foldable was too much, and Apple listened

We now know that the iPhone Duo starts at $1,999, but most of the rumors claimed much bigger numbers.

This article may contain personal views and opinion from the author.
iPhone Duo
The starting price of the iPhone Duo makes a lot of sense. | Image by Apple
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The iPhone Duo is finally here. After months of rumors and speculation, Apple's first attempt at a foldable phone has been unveiled during the Surprise and Shine event. And one particular area actually surprised everybody: the price.

Our readers thought $3,000 was too much for the iPhone Duo



We now know that the iPhone Duo starts at $1,999, but most of the rumors claimed much bigger numbers. Some leaks even suggested the foldable could hit $3,000.

In my last article about the iPhone Duo's price, I asked you guys whether $3,000 was too much for a foldable, and the results were unanimous.

76% voted that such a price is too high, even for a foldable, and only 2.4% said they'd buy the iPhone Duo even at that price.

Read more news about the iPhone Duo here:

Apple retroactively listened, apparently



Of course, there's no way this particular poll changed anything about the actual price of the iPhone Duo. First, it was too close to the launch window of the phone, and second—and more importantly—I doubt Apple would be swayed by media surveys done by third parties.

What could've happened, though, is Apple had its own survey about the iPhone Duo's price tag, and it returned similar results. The company ultimately decides the market price of a product and the profit margin it gets from it.

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I'm not saying that $1,999 is cheap by any stretch of the imagination. But compared to the Galaxy Z Fold 8, the $100 price hike of the iPhone Duo seems like not that big of a deal.

I'm pretty sure the profit margin on the iPhone Duo is much smaller than, let's say, the one on the iPhone 18 Pro, and this goes to show that Apple has learned its lesson from the Vision Pro fiasco.

This is pure speculation on my part, of course, but it seems that Apple has chosen to make the iPhone Duo actually competitive, even if that means smaller profit numbers.

And in a foldable market where Samsung has been dominating for years, it makes a lot of sense.

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