Apple is selling iPhones like hotcakes, but the company is also offering increasingly popular laptops. Actually, in the third quarter of this year, Mac sales have grown twice as fast as the overall PC market. However, Apple is far from leading this market, both in volume and growth.
Apple grows, but Lenovo is leading the PC market
While outpacing the overall PC market, Apple is still second behind Lenovo in sales growth. A new report from Counterpoint Research shows that Apple recorded a 14.9% increase in shipments during Q3 2025, while Lenovo grew 17.4%, and the overall market grew 8.1%.
The PC market in Q3 2025. | Image credit – Counterpoint Research
Lenovo is still the leading PC manufacturer in the world, while Apple ranks fourth in terms of shipments. Dell, which ranked third, is the only major brand to record a slight decline of 0.9%. HP, the second-largest PC manufacturer, grew 10%, while ASUS, fifth in overall shipments, is right behind Apple with 14% growth.
AI is about to change the market
MacBook Pro with M5 chip. | Image credit – Apple
In the report, Counterpoint Research says that the overall growth of PC shipments was mainly driven by two factors. One is the approaching Windows 10 sunset, and the other is inventory adjustments related to the tariffs in the US. However, the future will be all about the AI PC boom.
While the current growth is primarily driven by OS migration, the industry is poised for an even more profound transformation with the rise of the AI PC. However, this next wave of growth has not yet fully materialized in the Q3 2025 numbers.
Minsoo Kang, Senior Analyst at Counterpoint Research, October 2025
The rise of the AI PC is expected to drive growth starting next year but fully materialize after 2026. What Counterpoint calls “the real AI PC boom” may bring the whole PC market to “new heights.”
What computer do you use?
Lenovo
16.67%
HP
8.33%
Dell
0%
Apple
33.33%
Asus
16.67%
Other
25%
Good products help sales
As Apple has already learned with the vanilla iPhone 17 and Samsung with the Galaxy Z Fold 7, making good products helps sales. Apple’s Mac lineup has been very strong for years now, so it’s only natural that its computers are selling well. Of course, companies like Lenovo have a much broader lineup, which secures them the leading positions, but I don’t think Apple is fighting for that.
"Iconic Phones" is coming this Fall!
Relive the most iconic and unforgettable phones from the past 20 years! Iconic Phones is a stunningly illustrated book we’ve been crafting for over a year—and it’s set to launch in just a couple of months!
Recommended Stories
Iconic Phones: Revolution at Your Fingertips is the ultimate coffee table book for any phone enthusiast. Featuring the stories of more than 20 beloved devices, it takes you on a nostalgic journey through the mobile revolution that transformed our world. Don’t miss out—sign up today to lock in your early-bird discount!
Ilia, a tech journalist at PhoneArena, has been covering the mobile industry since 2011, with experience at outlets like Forbes Bulgaria. Passionate about smartphones, tablets, and consumer tech, he blends deep industry knowledge with a personal fascination that began with his first Nokia and Sony Ericsson devices. Originally from Bulgaria and now based in Lima, Peru, Ilia balances his tech obsessions with walking his dog, training at the gym, and slowly mastering Spanish.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: