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Fitbit partners with Snapchat to support a feature likely to make Apple Watch owners jealous

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Fitbit partners with Snapchat to support a feature likely to make Apple Watch owners jealous
Fitbit may have joined the "true" smartwatch game a bit late compared to Samsung or Apple, but after a somewhat slow start in this potential-brimming market, the Versa seems to have put the company on the right track. The world's second-largest smartwatch vendor took quite a risk by developing its wearable software from scratch rather than adopting Google's Wear OS, but this proprietary platform continues to grow at a healthy pace in terms of capabilities and ease of use.

Of course, everyone needs high-profile partners to boost the appeal and trendiness of today's wearable devices, and Fitbit's newest ally in its fight against Apple and Samsung is as high-profile as they come. We're talking about Snap, the company behind one of the world's most popular social networks.

Snapchat users who just so happen to own a Fitbit Versa, Versa Lite, or Ionic as well can now connect their Bitmoji account to their smartwatch to display their "personal emoji" on their wrist. For those unfamiliar with the Bitmoji app, we should probably mention the experience is very similar to what Apple offers with Memoji and Animoji on iPhones and Samsung's own AR Emoji experiments for recent high-end Galaxy handsets.


Obviously, the main difference is you can have fun with Bitmoji on both Android and iOS, as well as on Fitbit devices starting today. Your cartoon avatar will show up on the "first-ever" Bitmoji clock face (once you download it from the Fitbit App Gallery, that is), aiming to motivate you to be more active, help you create healthier habits, and celebrate personal achievements.

While unlikely to be as expressive as its smartphone counterpart, your wrist Bitmoji promises to support more than 50 fun clock face variations, changing throughout your day to reflect your activity and progress towards your fitness goals. For instance, your personal emoji will wave hello to start your day, dance with your alarm clock to annoy help you wake up in a better mood, throw confetti after you hit your daily step objective, meditate when you're totally relaxed and zen, carry an umbrella if there's a chance of rain, and much more.

That definitely sounds like something Apple Watch and Samsung Galaxy Watch owners could also appreciate, but for the time being, all we can do is wait and see if there are any Memoji or AR Emoji expansions planned for the near future.

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