Apple AirPods Pro expected to 'focus on' noise reduction, waterproofing, and new colors

Apple AirPods Pro expected to 'focus on' noise reduction, waterproofing, and new colors
While Apple is obviously done for the year as far as new iPhone releases are concerned and more and more insiders seem to believe the 2019 iPad Pro generation will eventually turn out to be the (early) 2020 edition, the Cupertino-based tech giant could still have something left to unveil by the holidays.

Something small in size but big in potential impact on a relatively new industry growing at a pretty much unrivaled pace. We're talking about a third-generation pair of true wireless AirPods, something that's been making the rumor rounds ever since Apple's lightly upgraded earbuds were released back in the spring. 

As the months went by, you may have lost hope the AirPods 3 would see daylight this year after all, but according to yet another report from a Taiwan-based newspaper (translated), the AirPods Pro are still likely to start selling "before Christmas or in early 2020." For that to happen, of course, Apple needs to announce these bad boys very soon, which also means the rumor mill is churning at full speed yet again.

New features, new design, new colors


Most of the things Taiwan's Economic Daily News is speculating about are based on "foreign sources", which means we're mainly looking at information reiterated from previous reports. It's not clear if the publication itself vetted this intel in any way, but because there's usually no smoke without fire, it seems very likely that the AirPods Pro will indeed "focus on noise reduction and waterproof performance."


If you're not familiar with the features of the first two AirPods generations, we should point out those are undoubtedly their biggest omissions. Meanwhile, the Beats Powerbeats Pro already come with a "reinforced design" for sweat and water resistance, as well as noise isolation, so even though the two brands have somewhat different target audiences, the vastly upgraded AirPods are essentially guaranteed to borrow these key selling points from their "Pro" cousins.

Of course, that means Apple will need to radically rethink the AirPods design while at the same time retain its unique identity. Some high-quality concept renders have recently envisioned the direction in which the company's design department might go, and speaking of aesthetics, one of the biggest changes could be the introduction of a bunch of new colors.

We're talking as many as eight paint jobs in total, according to the Economic Daily News, including white (obviously), black (predictably enough), and midnight green. While not particularly surprising, that last hue suggests the AirPods Pro could match the iPhone 11 family's palette. If that's the case, we should expect additional colors to include gold, silver, yellow, purple, and red. That would be a major step up from the white-only AirPods and AirPods 2, also taking inspiration from the white, black, "navy", and "moss" Powerbeats Pro.

More competition, more sales


That's... not how it usually works, but even though Amazon, Microsoft, Google, and LG have all recently thrown their hats in the true wireless earbuds ring, Apple's shipment numbers are expected to rise after the AirPods Pro release. Apparently, the company is looking at selling anywhere between 50 and 55 million AirPods copies this year, followed by a mind-blowing 80 million units or so in 2020.


As you may already know, Apple is totally dominating the so-called "hearables" market, ahead of Samsung and Xiaomi. While competition is likely to heat up as far as the global vendor podium is concerned, the number one spot is clearly safe and Apple's lead over everyone else in the business is unlikely to shrink anytime soon.

The tech giant's revenues derived from this fledgling segment should grow as well, given the AirPods Pro (unconfirmed name, by the way) are widely forecasted to cost more than their forerunners. Specifically, around 260 bucks a pair, compared to $199 for second-gen AirPods with a wireless charging case included.

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11 Comments

1. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I wanna see multiple functionality from each AirPod simultaneously. Screw this one does Siri, and one does skip to the next track. Let em both do 4 things at the same time.

2. midan

Posts: 3097; Member since: Oct 09, 2017

Black one finally! count me in.

3. JCASS889

Posts: 594; Member since: May 18, 2018

How about improving sound quality instead of stupid colors. Especially for the price soumd quality is absolutely terrible.

6. midan

Posts: 3097; Member since: Oct 09, 2017

Official from Apple ” Immersive Sound AirPods Pro deliver superior sound quality with Adaptive EQ, which automatically tunes the low- and mid-frequencies of the music to the shape of an individual’s ear — resulting in a rich, immersive listening experience. A custom high dynamic range amplifier produces pure, incredibly clear sound while also extending battery life, and powers a custom high-excursion, low-distortion speaker driver designed to optimize audio quality and remove background noise. The driver provides consistent, rich bass down to 20Hz and detailed mid- and high-frequency audio.”

9. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

And you’ve heard them, to know that?

11. wickedwilly

Posts: 740; Member since: Sep 19, 2018

Apple say they put the hardest glass on any smartphone, clearly, they do not. Apple claims lots of things, all marketing BS. If you take as gospel everything Apple says you are even dumber than normal.

12. midan

Posts: 3097; Member since: Oct 09, 2017

How you know it's not? i've seen plenty of drop tests and in some tests they really need to go very extreme to break the glass.

5. serge327

Posts: 80; Member since: Aug 27, 2012

Apple should come out a bluetooth code which able to complete with at least to APTX, APTX HD or LDAC... without this, AirPods/iOS/MACos will lag behind to competitors...

7. midan

Posts: 3097; Member since: Oct 09, 2017

You can order them now! in stores wednesday

8. midan

Posts: 3097; Member since: Oct 09, 2017

https://www.apple.com/airpods-pro/ No extra colours, just White In paper these have very interesting tech inside, reminds me about nuraphonehttps://www.nuraphone.com/ it adjust the audio for everyones hearing to make it sound as good as it can for you.

10. User123456789

Posts: 1084; Member since: Feb 22, 2019

It was announced already. Name is Pro. Here is bit more than $500.

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