Vertu pairs up with Bentley to create luxurious smartphones, the first one coming this fall
By Peter K.
Jul 07, 2014, 8:04 AM
Bentley, one of the most premium British car manufacturers, and Vertu, another British-situated maker that is responsible for some of the more luxurious phones in recent years, today announced that they have signed an exclusive five-year partnership in order to bring a new line of luxurious smartphones to the market. As a whole, the union between the two will produce 5 different smartphones throughout the given time period, and each of the devices will “encompass authentic and iconic Bentley design elements and luxury lifestyle services”. The devices will be developed jointly designed by engineers from both companies, which suggests that they might turn out to be pretty eye-catching (and wallet-emptying, mind you!).
“Bentley’s new partnership with Vertu brings together two world-leading brands defined by their commitment to performance, luxury and customer experience,” said the CEO of Bentley Motors, Wolfgang Durheimer. “The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.”
These Vertu smartphones will not only come with distinctive Bentley-inspired exterior, but a preloaded app will provide exclusive access to Bentley content for lucky owners of such top-end vehicles. It is said that Vertu's own exclusive services, such as Concierge, will most probably be on board, as well.
"The unique experience of luxury and performance inherent in every Bentley has now found further expression in the world’s most desirable mobile phone"
The first Vertu-Bentley smartphone is said to arrive as early as this October. Let's hope that it will be running Android and will be as potent as the $11,000 Vertu Signature Touch. We are already salivating over the pizzazz and oomph that will surely flood the market of luxurious devices this fall.
(Crewe, 7th July 2014) Bentley and Vertu, two great British brands, are delighted to announce an exclusive five-year partnership. The new series of luxury smartphones will be distinguished by the unparalleled design, craftsmanship, contemporary elegance, outstanding performance and integrated technology which are the hallmarks of both companies.
The first Vertu for Bentley phone is planned for launch in October. It will be followed by four further distinctive luxury smartphones, each of which will encompass authentic and iconic Bentley design elements and luxury lifestyle services. Exclusive Bentley experiences and the latest Bentley content for owners and enthusiasts will be consolidated in an application on the device.
At the headquarters of Bentley in Crewe, Wolfgang Dürheimer, chairman and CEO of Bentley Motors, said: “Bentley’s new partnership with Vertu brings together two world-leading brands defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.
“Exclusive Bentley content will appeal to drivers, travellers and brand enthusiasts, through a partnership that delivers on both technology and touch. Today, we see the marriage of two great brands with an international presence and quintessential British heritage and character. The unique experience of luxury and performance inherent in every Bentley has now found further expression in the world’s most desirable mobile phone.”
Massimiliano Pogliani, CEO of Vertu, commented: “Vertu is the embodiment of contemporary English luxury, combining the worlds of high technology and artisan craftsmanship. We wanted to work with an automotive partner that perfectly reflected our own positioning, and in Bentley, there is none finer.
“This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams reliant on a relationship that goes far deeper than the utilisation of materials and cues on design. We’re confident that the Vertu for Bentley phones will appeal to our mutual customers’ desire for sophistication, craftsmanship and precision engineering.”
Combining pioneering design and luxury performance materials, the phones will offer a unique experience appealing to the desire of Bentley and Vertu customers for uncompromising performance standards allied with elegant and eye-catching design.
Both Bentley and Vertu have performance built into their brand essence. The most modern smartphones pack an array of features into their slim profiles. Both the stereophonic acoustics and the superb imaging are integral to Vertu smartphones, which are designed under the Vertu ethos of a ‘one world phone’, with the development team working to ensure that, no matter where you are in the world, your smartphone has the optimum set-up for peerless coverage in the region that you are in.
This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.