T-Mobile, Sprint to run ads during Super Bowl 51
Fox is charging between $5 million and $5.5 million for a 30-second ad. Considering that approximately 115 million will be watching, the game gives carriers the opportunity to reach many potential new subscribers at one time. And T-Mobile isn't the only wireless operator to think so. Sprint has announced that it will be running an ad during the second quarter of the game. Sprint CEO Marcelo Claure promises that it will be a real "cliffhanger." Claure didn't say whether the spot will star former Verizon pitchman Paul ("Can you hear me now?") Marcarelli, who has appeared in Sprint's recent commercials. One clue might have been contained in Claure's tweet about the Super Bowl ad which included the hashtag #CanYouHearThat?"
T-Mobile's Legere didn't give away any clue about who will star in the carrier's ads. Recent spots starred Nicki Minaj and Ariana Grande.
source: @johnlegere, AdWeek