Samsung, the second largest mobile phone maker in the world, really has their eyes gunning for the number one spot. With their most recent quarterly reports announced, the South Korean company is placing itself in a healthy position – they sold 69 million phones in the fourth quarter of 2009; 9 million more than the previous quarter and 16 percent more than the same period last year. These figures allowed Samsung to exceed its 2009 target and sell more than 227 million handsets .Their mobile division reported revenues of 11.57 trillion won ($9.9 billion) and an operating profit of 0.99 trillion won ($852 million). With reports like that, Samsung has positioned itself in catching up to Nokia’s market share – right now Samsung’s global market share exceeded 20% in 2009. These results were backed by a steady growth in North America, Europe, and emerging markets. Looking towards 2010, they want to focus “on mid- and high-end touch screen handsets and smartphones in developed markets, while streamlining its lineup and offering specialized products for emerging markets.” Out of the roughly 270 million estimated phones they’ll sell in 2010, around 100 million will be touchscreen handsets.
source: Korea Newswire
via Unwired View