Rap video stars dancing HTC One (M8)

HTC, which in the past has been criticized for blowing big bucks on pointless promotion, has come up with a cool way to promote the brand. A rapper named Doc G has written a song called "Hold The Crown" and if you haven't figured it out, those initials are HTC. As you can imagine, the rap is all about HTC and the HTC One (M8) flagship model.

Besides a dancing HTC One (M8), other highlights include a rhyme to go along with (HTC CEO) Peter Chou. Some of the flagship model's specs are even included in the rap. Surely this beats Gary Oldman telling everyone to ask the internet about the One (M8).

It's doubtful that HTC will turn to rap to promote the upcoming HTC One (M9). That handset is scheduled to be unveiled March 1st at MWC in Barcelona. But hopefully the marketing wizards at the company can come up with something better than the ads that we have seen from the HTC camp over the last few years. If the rap is any indication of what we might see from the company this year, the marketing for the HTC One (M9) might be a major improvement.



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source: HTCAmerica