Piper Jaffray: Record number of teens plan on buying an iPhone for their next handset

Piper Jaffray: Record number of teens plan on buying an iPhone for their next handset
A survey conducted by brokerage house Piper Jaffray reveals that a record 81% of teens say that their next smartphone will be an Apple iPhone. According to the firm, that number bodes well for sales of the Apple iPhone 7s, Apple iPhone 7s Plus and the 10th-year anniversary model dubbed the Apple iPhone 8. The previous high survey result came about last fall when 79% of teens said that their next phone would be an iPhone. Over 75% of teens surveyed told Piper Jaffray that they already own an iPhone.

The Apple Watch doesn't do as well in the wearable category where most teens favor the Fitbit over the Apple Watch by a 71% to 10% margin. Only 13% of the teens surveyed by Piper Jaffray expect to buy an Apple Watch over the next 6-months.

Apple itself expects to sell a record number of iPhone units this year. The iPhone 8 alone could sell anywhere from 70 million to 95 million units in 2017 based on the number of OLED screens that Samsung is making available to Apple for the calendar fourth quarter. Last year, Apple sold a record 78.3 million handsets during the three month period that ended in December.

source: SeekingAlpha

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)

FEATURED VIDEO

39 Comments

1. SleeperOne

Posts: 370; Member since: Feb 25, 2017

Sounds about right.

15. combatmedic870

Posts: 982; Member since: Sep 02, 2015

I doubt 90% of said teens could even afford to get an iPhone. So it's more like record number of teens are going to ask parents to buy them an iPhone. 53% of them may get one if Apple has another buy one get one in order to get it to sell like they did with the iPhone 7.

21. Doakie

Posts: 2478; Member since: May 06, 2009

Yeah well teenagers aren't the brightest people on Earth so iPhones sound right about their speed.

32. Leo_MC

Posts: 6638; Member since: Dec 02, 2011

Yet they are the future; whatch out!

34. yyzamin

Posts: 378; Member since: Aug 26, 2015

They are the most tech savy tho. Makes perfect sense.

36. Back_from_beyond

Posts: 1200; Member since: Sep 04, 2015

Tech savvy until you take it away and then you realize how dumb the majority of them really are. Their dependency on devices to look up any basic bit of knowledge is depressing. Smartphones make for stupid people.

38. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

If they use the phone just for text, take a picture and upload on any social media then maybe not so tech savvy, don't you think so? I knew one kid, who was 14-16, he wanted to become a programmer, built a custom ROM with an option to use custom kernel he built. (Not an android vs iPhone debate)

2. marorun

Posts: 5029; Member since: Mar 30, 2015

ok so you do a poll with a majority of apple user ( 75% ) and expect what? thats they wana loose all they paid for to switch OS? pollster are a fraud.

35. yyzamin

Posts: 378; Member since: Aug 26, 2015

Where did it say 75% of the people polled were Apple users?

3. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

The iPhone is trash, full stop. Here is why: - It's made by Apple - Limited OS - Multitasking sucks - No Micro SD - No 3.5mm headphone jack - Incredibly boring homescreen - Fake widgets - They Kill people on bikes

5. phonehome

Posts: 812; Member since: Dec 19, 2014

- Expect some Nasty responses (I largely stay neutral)

7. aegislash

Posts: 1446; Member since: Jan 27, 2015

You_Dont_Say is trash, full stop. Here is why: -Gigantic pissbaby -Repeats the same Anti-Apple comments over and over again -Limited vocabulary -Incredibly boring comments -Is truly an embarrassment to us Android users

10. Tipus

Posts: 798; Member since: Sep 30, 2016

He always bashes samsung, and now apple so he's just a moron troll that has nothing else to do with his life

11. aegislash

Posts: 1446; Member since: Jan 27, 2015

Wow he bashes Samsung too? I just can't imagine being that bored that I have to spew the same hate over and over again. I also can't imagine having so much hate for a phone....a frickin' phone, of all things! There's literally millions of other things that are actually worth being pissed off about.

13. Tariq123

Posts: 186; Member since: May 15, 2016

U literally have 2 valid points out if 8 lol. SD card and 3.5 Jack. And according to your first point "made by Apple" you are stating that EVERYTHING Apple makes sucks. That's ignorant Af. I dislike iPhones, but Apple makes the best Laptops (for school​), also makes the best tablets and best earphone design.

33. Leo_MC

Posts: 6638; Member since: Dec 02, 2011

Not even those are valid: no SD card, but plenty of internal storage; wireless (lightning if you're into cables) headphones.

27. lyndon420

Posts: 6498; Member since: Jul 11, 2012

Definitely got a laugh over your last example - nice one lol.

30. Samclark

Posts: 35; Member since: Mar 31, 2017

Trust me there's much more which makes it an absolutely trash.

4. phonehome

Posts: 812; Member since: Dec 19, 2014

What I was a teen (there was barely any internet nor cell phones), I spent some of the little money I had on Sega Genesis games at $50-$60 each. Wonder if would had enough to buy a flagship smartphone (and maybe still some video games) every year or two.

6. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Apple has a strong and loyal fan base, and for good reason. I'm not surprised, but this survey also pretty obvious.

39. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Dark, I don't think the kids had a phone before to be brand loyal, they just going with the trend.

8. j_grouchy

Posts: 164; Member since: Nov 08, 2016

I'm just bitter because I'm literally the only person in my entire extended family that doesn't use an iPhone.

9. jsjammu

Posts: 169; Member since: Nov 13, 2014

Of course teens would say that because they aren't paying for the phone, poor parents are paying

12. libra89

Posts: 2252; Member since: Apr 15, 2016

Water is wet. Especially in the U.S., having an iPhone is seen as a symbol, and course you have people who actually get disappointed about someone having green bubbles when texting. Not totally related but I find it annoying that people assume that people only have iPhones. Ridiculous.

23. Chidoro

Posts: 165; Member since: Sep 20, 2016

I find it even more annoying that people who recognize that I don't have an iPhone will immediately assume I must have a grubby samsung

28. lyndon420

Posts: 6498; Member since: Jul 11, 2012

Funny how that is...it's sooo true.

37. libra89

Posts: 2252; Member since: Apr 15, 2016

Never thought about that, whoa that's a powerful point.

14. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

I know like 4 who want one even though they should be buying an android phones instead.

16. kiko007

Posts: 7491; Member since: Feb 17, 2016

"I know like 4 who want one even though they should be buying an android phones instead." That's not your place. Or, to put it more gently, stay in your lane.

17. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

These 4 ppl told me what they like in a phone and what was most important for there handset to have, they also gave a price range and I recommend the best android options and they decided that they want an iPhone just for the hell of it. They made it my place when they asked for my option.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.