Nokia, Motorola and Sony seen increasing handset orders to ODMs in 2012

Nokia, Motorola and Sony seen increasing handset orders to ODMs in 2012
Having seen their share of the smartphone market eaten away by Apple and Samsung, Nokia, Motorola Mobility and Sony are looking to increase their handset orders in 2012. These orders, which are going to Taiwan based ODMs, are being used by the trio in an attempt to win back the marketshare lost to the Apple iPhone and the Samsung Galaxy S II.

While Finnish based manufacturer Nokia recently gave pink slips to 4,000 employees in Hungary, Mexico and Finland to move production to Asia, DigiTimes says that Foxconn International Holdings (FIH) will get more EMS and smartphone orders from Nokia. Compal Communications will also see an increase in orders from Nokia.

Motorola is expected to give more business to Foxconn and Arima Communications with the focus on Android flavored smartphones. Sony also will be lining Foxconn's pockets in return for the production of entry-level and mid-range Android models. Some other Android models will be built by Arima for Sony.

DigiTimes says that its source points out that Motorola Mobility (being acquired by Google) and Sony both could have changes in management which might lead to changes in the ODMs used by both firms. An ODM is an Original Design Manufacturer that designs and manufacturers a product specified by another company that eventually puts its brand on that device.

source: DigiTimes


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