Lumia brand disappears from Microsoft's US online store31
It is unclear when exactly the change was made, but we could determine that it happened somewhere between the 6th and 11th of August. The UK Microsoft online store still has the “All Windows phone” category on its front page.
We don't know what that means for the Lumia brand yet, but if previous rumors are anything to go by, probably nothing good. The quiet removal of the Lumia tab from Microsoft' s US online store was spotted by eagle-eyed MSPoweruser reader by the name of Mark.
source: Microsoft via MSPoweruser