Facebook is looking to feature exclusive video content
The company's efforts are being spearheaded by Ricky Van Veen – co-founder of the College Humor website who joined Facebook as head of the "global creative strategy" department earlier this year. Talks are being held with several undisclosed TV studios and content producers for introducing various formats of scripted and unscripted content, such as TV shows, sports and game shows to Facebook's video tab.
A quote from Van Veen's statement to Recode reads:
This endeavor can be seen as a continuation of the live video streaming update that was launched in April, which allowed people to go live on Facebook. Then, the company sponsored a number of celebrities and media institutions to upload live video as a part of a temporary program that aimed to stimulate experimentation with live video.