Apple discontinued the 256GB Apple iPhone 7 in a bid to spur iPhone 8 sales

Apple discontinued the 256GB Apple iPhone 7 in a bid to spur iPhone 8 sales
On September 12th, the day that the Apple iPhone 8, Apple iPhone 8 Plus and Apple iPhone X were unveiled, the tech titan stopped offering the 256GB Apple iPhone 7 and Apple iPhone 7 Plus. This comes from a report published today that cites an Apple customer service rep who confirmed the story. Actually, a trip to Apple's online store shows that the Apple iPhone 7 and Apple iPhone 7 Plus are both now available only in 32GB and 128GB versions.

Apple did this to spur sales of the Apple iPhone 8 and Apple iPhone 8 Plus, both of which have a 256GB model. The upcoming Apple iPhone X also will feature a model with 256GB of native storage inside. Currently, sales of the iPhone 8 are said to be lagging behind sales of previously "just-launched" new iPhone models. Some are putting the blame for weak iPhone 8 sales on the premium iPhone X as many want to wait and check out the tenth anniversary model before making their purchasing decision.

Interestingly, consumers have started to Google "iPhone 7" more than "iPhone 8." And last Monday, we told you that a survey conducted by KeyBanc Capital Markets revealed that the 2016 iPhone 7 is outselling the 2017 iPhone 8 models. The iPhone 8 features the more powerful A11 Bionic chipset, and the iPhone 8 Plus includes the Portrait Lighting feature that allows users to snap selfies with more dramatic backgrounds. In addition, the 2017 models support wireless charging.


source: Apple via Mashable

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

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50 Comments

1. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Hahahahahahahaha...

26. willy.4

Posts: 71; Member since: Oct 14, 2015

I second that... ha ha ha ha

28. worldpeace

Posts: 3092; Member since: Apr 15, 2016

Hahahahahahahaha...

38. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Jajajaja

2. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

The iPhone 8 in my opinion, was a waste of time, just not enough of an upgrade to justify it’s existence. They shoulda just made an X and X Plus, no 8, no 9, or 7S...which is what the 8 actually is. The 7 is a great phone, and only lacks wireless charging and a glass back. Picture quality is subjective, and the bionic is just a little faster in real life usage. Apple is being a d*ck, by snubbing the 256 gigster. As Brian Tong would say...that’s a bad apple.

3. twens

Posts: 1156; Member since: Feb 25, 2012

Of topic. I just got the note 8 yesterday. Finally sold my 7plus. Damn! The phone is absolutely maaaaaddd. Can't believe I've been away for so long. There's just so much I can do with it. Got like 3 WhatsApp numbers installed. There's absolutely nothing I want to do that I can't do on this phone. So much freedom. Best phone I've owned in a while.

6. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

I've been telling people bro, the Note 8 is absolutely stellar. This is a major comeback for Samsung. I'm all in with mine.

14. tedkord

Posts: 17088; Member since: Jun 17, 2009

Battery is better than I thought, too. Especially the standby, which surprised me with all I've been reading about the SD835 version. Yesterday I was at about 2 hours off the charger with 20 minutes of screen on time, still at 100%. Beats the hell out of the crappy battery the S7 Edge had. And, performance is fantastic. Snappy and smooth all the time.

19. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

Samsung has a much better battery now. Did you go into improved accuracy and turn off WIFI and Bluetooth always scanning? That made my battery life even better, as I don't need those on.

16. MrFreeman

Posts: 56; Member since: Jan 29, 2016

Agreed, been using my Note 8 for over a month and I'm loving it! The battery is better than I expected with the Exynos variant and performance is on point too. Always loved the large screen category and the long wait was well worth it :) I install multiple copies of apps in Secure Folder, that way I don't have people snooping around my apps with private conversations etc. All in all, top phone.

34. mikehunta727 unregistered

Agreed. Also I been using adblocker for Samsung browser and it works great. It is a lot smoother than Chrome and has ad block so..

40. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Wow it's so easy to get likes from fandroids

46. tedkord

Posts: 17088; Member since: Jun 17, 2009

Not as easy as getting tears from you.

13. tedkord

Posts: 17088; Member since: Jun 17, 2009

That's great in theory, but they're having trouble generating a supply of the iPhone X, so they'd have had to either delay release until they could get enough made, or have a ton of frustrated users who can't get the phone.

20. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

I wonder how much wasting time on the iPhone 8, hampered iPhone X yields.

48. Sakeem

Posts: 856; Member since: Sep 05, 2012

I dont think that was a factor. In my opinion, the Iphone 8 is the same as the 7 just with an upgraded chip and glass black.

50. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

Basically just a 7S.

24. omnitech

Posts: 1131; Member since: Sep 28, 2016

The iPhone X is a waste of time, resources, capital, and mindshare actually imo. They could have just released the 8 and 8plus and I 100 percent guarantee that they would sell well and slow bake the iPhone X until it was actually ready for prime time. Instead they rushed the iPhone X because they actually believed for some reason that the GS8 and other bezeless phones would have hurt their dynasty. HUGE mistake. They make a living off the blind kikosheep. Live by the sword die by sword. Why are you trying to give them something now instead of raping them successfully every year with a 6sss? They could have easily done it for a few more years. Now by going after the Android tech crowd and the more picky consumers with the iPhone X, they effecrively confused their brainless kikosheep into not knowing what they want now. Watch the sheep not buy either now because the iPhone 8 is too outdated and the iPhone X isn't fully baked yet. The iPhone 8 would have felt fresh in their tiny little minds if the iPhone X didn't exist and they would have saved a ton of money and manufacturing headaches to boot! Lol Whoever green lighted the iPhone X anniversary decision screwed up big time. Could have just took an iPhone 8 and make it jet white and call that an anniversary edition all the way to the bank. Lol

39. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

I would’ve rather have a 246 gb iphone 4sssss+

4. legiloca

Posts: 1674; Member since: Nov 11, 2014

I will never understand why a 4.7 inch iPhone still exists today, the iPhone 8 doesn't have much reason to be here besides being a compact phone as both 7 and 6s can do it justice. Heck I used to have my personal doubts as to if I should let go of my 6s Plus for an 8 plus because am loosing the headphone jack for a dual glass back with wireless charging which is slow and camera that's yeah awesome and all but oh my fking God it still records videos in mono audio which makes me sick! that single "feature" ruined it for me. Plus I badly need that 120Hz display refresh rate!

9. slannmage

Posts: 289; Member since: Mar 26, 2013

Because some of us don't like huge phones?

18. worldpeace

Posts: 3092; Member since: Apr 15, 2016

No. It's because bezels. they could fit 5inch screen in that iphone body

25. omnitech

Posts: 1131; Member since: Sep 28, 2016

The iPhone 7 is huge for a 4.7 inch display.

5. Arch_Fiend

Posts: 3938; Member since: Oct 03, 2015

Who the hell needs 256gb anyway.

7. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

My 7 Plus was 256. Any non expandable storage phone I buy, I always opt for the max capacity.

10. slannmage

Posts: 289; Member since: Mar 26, 2013

You should opt for what you'll use.

21. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

Nope, I should opt for what I want. I'm a grown man, that makes his own money.

11. Arch_Fiend

Posts: 3938; Member since: Oct 03, 2015

How often have you actually used 256gb? I have the 64gb 6s plus and I have 10gbs of free space and more than 20gbs of storage used are apps I don't even use. I agree with slannmage, get what you need, no point in buying the highest capacity if you don't need it.

22. darkkjedii

Posts: 30784; Member since: Feb 05, 2011

It's not about using it...God knows I don't want to with an iPhone. It's about what I want...period.

32. Arch_Fiend

Posts: 3938; Member since: Oct 03, 2015

It's about what you want huh, lol I suppose it is. People make stupid decision and get things they want and don't need all the time but hey you are free to do as you please even if it makes no sense at all.

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