In with the old, out with the new: Apple iPhone 7 is outselling the iPhone 843
The analyst also noted that KeyBanc's survey revealed that many of those shopping for a new iPhone are waiting for the tenth anniversary Apple iPhone X to be released before making a decision on whether to purchase the iPhone 8. The iPhone X is supposed to be launched on November 3rd, and production shortfalls are going to make it the hardest to find iPhone ever. It carries the first OLED panel used on an iPhone, and offers an edge-to-edge display. Instead of Touch ID, Apple is using a new facial recognition system called Face ID on the device.
Apparently those choosing the iPhone 7 over the iPhone 8 aren't interested in the new additions to the latter model such as wireless charging, a more powerful A11 Bionic chipset, and the Portrait Lighting (iPhone 8 Plus and iPhone X only) feature that allows for the use of dramatic backgrounds when shooting selfies. But the difference in pricing is enticing. The Apple iPhone 7 can be bought at $549 and up while the iPhone 8 starts at $699.