Analyst says the Average Selling Price (ASP) of the iPhone hit $606 during the last quarter

Analyst says the Average Selling Price (ASP) of the iPhone hit $606 during the last quarter
If you bought an Apple iPhone during the previous three months, you might have had to dig a little deeper into your wallet to buy it. According to investment firm Cowen and Co., the metric known as the Average Selling Price (ASP) for the iPhone rose to $606 from July through September. A Cowen analyst came to this conclusion after studying a few weeks of Apple iPhone 7 and Apple iPhone 7 Plus sales.

Helping to raise the ASP for the iPhone, Cowen's Timothy Arcuri figures that the more expensive Apple iPhone 7 Plus has been making up an increasing share of iPhone revenue. Arcuri says that the newest iPhone phablet has been contributing 35% to 40% of new iPhone sales, including the Apple iPhone SE.

The securities firm estimates that Apple sold 46 million iPhone units in the calendar third quarter, with 21 million of those sales coming from the iPhone 7 series. In case you're wondering, Cowen and Co. says that Apple sold 3.5 million Apple Watches and 9.5 million Apple iPad tablets during the three months that ended in September.


source: AppleInsider

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

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41 Comments

1. kiko007

Posts: 7520; Member since: Feb 17, 2016

21 million iPhone 7 units already? Wow! I thought this would be a downtrending quarter for them....guess not.

4. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

Right. That is more than the S7 did in two months. LOL!!! Apple did this in 15 days minus the preorder. Pretty remarkable...

9. trojan_horse

Posts: 5868; Member since: May 06, 2016

But you should undrestand that Apple literally has no competition in the iOS ecosystem, though in the same industry competition. You can't expect Samsung or any other OEM to match or exceed Apple's sales record in the Android ecosystem, where there are an uncountable number of rivals in the same race, running on the same lane, unlike Apple who is, though in the same race as well, is alone on a different lane - and that's iOS. If you're alone in a race, you'll always finnish first and consequently get the lion's share, regardless of however slow you may run. Just my $0.02

13. sissy246

Posts: 7129; Member since: Mar 04, 2015

If you count all android phone sales apple IOS is not S**t.

17. sgodsell

Posts: 7569; Member since: Mar 16, 2013

Kiko007 is proving to everyone that he is an idiot. The article stated that its an estimated 21 million iPhones 7's for the quarter. Learn to read kiko007. Also it's only natural that the Average Selling Price (ASP) raised, especially with the raised prices of the new iPhone 7 models. Duh!!!

19. ctdog4748

Posts: 797; Member since: Mar 05, 2016

You are the idiot because your reply doesn't even make sense. Please never come to phonearena.com again.

21. kiko007

Posts: 7520; Member since: Feb 17, 2016

Dude........go f**k yourself :P.

27. sissy246

Posts: 7129; Member since: Mar 04, 2015

"The article stated that its an estimated 21 million" In less I messed it apple is not saying what they have sold so no one knows how many have sold.

35. yyzamin

Posts: 383; Member since: Aug 26, 2015

That's because s**t cost more than 90% of android phones.

38. sissy246

Posts: 7129; Member since: Mar 04, 2015

My point was like trojan_horse said apple has no competition is a lot of why iphones hold a little better value then Samsung flagships. If there was 10 other phone makers that used IOS apple phones would resale for a lot less to.

2. EC112987

Posts: 1216; Member since: Nov 10, 2014

I'm glad I decided to do go the iPhone 7 route. Good job apple!

18. darkkjedii

Posts: 31596; Member since: Feb 05, 2011

After the Note fiasco, so am I. Although I'll never give up on Samsung, unless they have more of these recalls in the future, as for the rest of this year I'm probably just going to stick with the iPhone, and see what Samsung has to offer in 2017.

3. bubbadoes

Posts: 1225; Member since: May 03, 2012

thats bang for your buck. not some overpriced 900 phone worth 1/4 of its value in 6 months.

5. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

I don't think I overpaid for my phone. The resale of my $969 7 Plus 256GB after one year will still be at $600-$700.

14. bubbadoes

Posts: 1225; Member since: May 03, 2012

cree i am talking about the overpriced Note7

10. trojan_horse

Posts: 5868; Member since: May 06, 2016

"that's bang for your buck, not some overpriced 900 phone worth 1/4 of it's value in 6 months" I wonder if you primarily purchase a device for it's features and functionnality or primarily for it's resale value? Besides, "a bang for buck" is to get the best functionality and experince at the lowest price possible, and such criteria is in no way, shape or form Apple's business strategy - never has been. Apple's price-to-feature/capacity/overall package ratio confirms that. Factual numbers do not lie. So, I wonder what meaning you do grasp from the term "bang for buck", as that term refers to initial purchases, and not to re-sales, as you're stating here.

16. AlikMalix unregistered

So regardless of worse resale value of android phones, you're telling me that my experience would be better with Samsung galaxy phone than an iPhone at same price? Explain to all of us how a Samsung phone is better for me!!! Or apologize for what you claimed in post #10

24. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Explain to us all how a Samsung phone is better for me". WTF? It makes no sense to ask me to tell you which phone is better for you, as if you aren't aware of the features you need and valour the most in a smartphone. I simply asked that guy if he primarily purchases a device for it's functionnality or for it's re-sale value. You know all the features and functionalities of Samsung's flagships. If they aren't the better phone for you, then it's probably because you do not valor nor need those said features. I can't explain how a Samsung phone is better for an individual which I have never known personally. This is ridiculous, you should apologize for such a pathetic post #16.

25. AlikMalix unregistered

Do you not get it yet? All the features of the world does not make a device better than the other. He may like iOS muh better than android, He may like iPhone better than any other device available because of aimply forcetouch or something. Maybe he needs a device that he better resale value - and all devices give him similar experiences. If any of those are true - why the hell are you telling him that what he bought is wrong!!!! So apologize to him for being a jerk! Millions find iPhone to be better value - you and your kind think you know better? iPhones are better than android on many many aspects - and those aspects are what holds value for others. Stop being an ass - is is getting so damn old.

29. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Do you not get it yet? All the features of the world does not make a device better than the other. - But resale values does? He may like iOS muh better than android, He may like iPhone better than any other device available because of aimply forcetouch or something. Maybe he needs a device that he better resale value - and all devices give him similar experiences. - I agree but that doesn't make other 900 dollar phone worthless. iPhones are better than android on many many aspects - and those aspects are what holds value for others. - seriously, you just talked about having preference. Stop being an ass - is is getting so damn old. - i guess, you should too.

33. AlikMalix unregistered

I'm not sure if you're arguing with me or agreeing... If you missed the point: iPhones have lots of great features that are more important to many than the ones on android even if there are more on android device. Resale value is just an addition to that. Resale value alone does not make any device valuable. iPhones have other features and perks that add to the.value of the device. One more time: when it comes to features - numbers don't necessarily make a device better, it's th collection of these features (whichever they may be) that make devices better or worse for each individual person. I never said Samsung is worse than iPhone. I was arguing that Samsung is not universally the best just because it has some features that iPhone does not - BECAUSE, iPhone also has features that Samsung does not. So best device is based on every prrson individually. There's no wrong answer here. As I said iPhones are better than android on many many aspects - and those aspects are what holds value FOR OTHERS - precicesly talking about preference!!! Read and comprehend! He's being an ass for telling people that that they're dumber than him for not choosing a device or platform that he likes. That why I told him to stop being an ass.

34. trojan_horse

Posts: 5868; Member since: May 06, 2016

Quote: "As I said iPhones are better than android on many many aspects" Android devices are also better than iPhones in many aspects as well. Quote: "why the hell are you telling him that what he bought is wrong!!!" What are you talking about? Where did I tell bubbadoes that him buying iPhone is wrong? I honestly do not know where you got that from I have said that Android is superior to iOS - that's a preference/opinion and to each his own. I merely asked bubbadoes if he does purchase a device primarly for it's featureset or for it's resale value. Simple as that. Quote: "He's being an ass for telling people that they're dumber than him for not choosing a device of platform that he likes" Where have I told bubbadoes or anyone that they're dumb to chose any platform other than Android? Can you back up your claims with evidence? Or you're just talking out of your ass? You're the one being an ass - you're accusing me of stuffs which I did not even say here. You're making no sense and being delusional.

39. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

You continue to have the worse arguments to support your overpriced piece if crap. You can say in the Nite 7 issue until doomsday, it's still better. You talk about features. Ok. Let's debate what's actually better. Let's argue where the phone are similar. The Note 7 has. 5.7" display in a device seller than the iPhone 7 Plus. It's 1440p vs 1080. My device came 64GB and I got 256Gb more for free. While the 256GB iPhone cost more and yet I still have more storage. Th3 Note 7 so foe rear camera, take better pictures than both rear cameras on the iPhone 7 Plus. OuR is also better on the Note. Since the S7 Edge is similar, that means that goes double against your toy. 3400MAH battery in a smaller devuce vs 2700mah. From zero I can charge up in 90 mons, while from zero, and iPhone 7 Plus takes over 3 hours with it's own charger and only 15mins faster using the iPad charger. Both are water resistant, but I can go another half meter further down. Being able to choose a favorite app to open each time vs being asked Every time. Multiwindow and split screen apps which you don't have. Which is available on all Galaxy devices. Apple.uses slower and lesser hardware on the entry level iPhone yetbuts 650. With the S7 and Note 7 as a tandem, both share identical hardware perood, with the Note having some extra nice features. Whether you want extra features or not is not the argument. The fact is, we pay less than you and get more. That has always been the case with Apple vs anybody. Your 2bit argument b3cause you are willing to pay to get less needs to stop. Np one is ever talking about whatbyou call.gommicky features. We are talking features where the phones have the same least common denominator, and yet we have it better. You can lie and claim how smooth iOS, when it's not. Every single iPhone model has had connectivity issues. No Note or S ever has. You Apple fans are so dumb. So much for that high IS VS. There is nothing wrong with liking a phone. But you all's argument us always over featyres. The fact you are willing to pay more money for less features is to me dumb. As far as resale value. Android phones in some cases have less resale value, because you have so many models which dilutebthr market. With every Android I have ever owned and resold, I have never gotten less than 60% it's original.retail cost. Even thought in most cases, I paid the 50% upfront. Example, with my Note 4 which unpaid VZW, 299 for, I sold for $550 for. Phone that retailed for $750. You can buy a brand new Android with the same capabilities of an iPhone for 1/2 the cost That's brand new out the box. So why would anyone with such a phone give a s**t about resale value? They got their value right away? Here is the fast bruh. The iPhone is so lame for what it costs, that you all fight hard to justify why it's better, even when it's not better at nothing. The iPhone as a single model yes has higher sales. That's it!

31. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

That's why i prefer buying phone after 6 to 12 months after launch, phone is still a flagship and in price of midranger (actual bang for bucks).

6. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

The question is...what is Android's average selling price? LOL! It has to be closer to under $250.

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well obviously, fewer idiots and more competition in the Android ecosystem means better devices and more features for less compared to iOS.

36. yyzamin

Posts: 383; Member since: Aug 26, 2015

Fewer idiots? I'd like to see some facts on how did you came up with that conclusion.

15. bubbadoes

Posts: 1225; Member since: May 03, 2012

trojan doesnt get it. he would rather spend 900 on his Note because it has gimmicky features. later to be recalled and now worth nada. actually I go after the most bang for the buck in everything not just a cell. life has morebto offer. whats your priorities

30. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

In life? Prefer to be happy and what you like than just thinking about bang for the buck all the time.

41. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

No I spent $900 on a Note, because all the features on that device that are not gimmicky are better. You get a larger display with a higher resolution and. Akarger . Charges up from zero in half the time. Default apps, split screen and more and all the cameras on the Niteb7btake better pictures than the iPhone. 5MP from facing camera records 1440p, while Apple went to 7MP to do it. The Note 7 has better waterproofing, that didn't require it too lose buttons it a jack. And even with the jack, the Niteb7 is smaller than the iPhone 7 Plus. Who cares about gimmicks? What gimmicky features does the Note have? What the Iris ? Sure. That's only one. It still is the best working in the industry You guys only talk benchmarks when your phone has a higher . You are speed test for opening 10 apps back to back, when no one in the world uses their phone that way. But you bashed Samsung because they made the CPus run at full clock on tests and you say thatbisnt real world, but you uphold your own unreal world tests. You hypocrites don't even argue fair, because if you tried toubwaoukd lose. In fact, even when you argue unfair you still lose. IPhone 7 Plus battery rundown playing a 1080p video lasted 13 hours. Noteb7 pushing 1440p lasted 14. The phone with limited hardware should have lasted longer. You know, like how a hybrid Prius would last longer on a fuel rundown tests vs the same car using all gas. Resale value. Comparing 90% of phones that already cost less is somehow a fair metric? 90% of thosephones cost less than an iPhone and yet many have better standard features and ont have immicks. What gimmicks do the One Plus 3 have? None. You guysvare fools arguing over crap that don't matter, because the things that do matter, like actually using the phone, everything...and I do mean everything is better on Android vs iOS. You keep giving your money to Apple for a phone that's does less, terrible battery life, expensive storage options, 25% failure rare on a single model whichbis higher than any single model sold by anyone else, for a leggy, limited piece of crap. Just because you don't have gimmicky features, why are you paying for them as if you did? Because yes I have some and I still pay less than you. But you want to argue that? Oh and don't try I don't need them Be. I don't need them either. Can't say they aren't nice to have. You arevrhe time of person who if they had $1M to a buy a home, your home which you spent $1M on, would have 300m of nice extras, while mine would have 500k in nice things

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