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World's top three brands are now: Google, Apple, Microsoft

Posted: , by Michael H.

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World's top three brands are now: Google, Apple, Microsoft
Brand value is a pretty important thing, and something that is pretty difficult to calculate, but Brand Finance, a London-based company, wants to do just that. The company uses a number of metrics including cashflow in order to put a value on a company's trademark and other intellectual property. And, according to those numbers, Apple is now the number 2 most valuable brand in the world, behind Google and just ahead of Microsoft.

World's top three brands are now: Google, Apple, Microsoft
To be clear, this is designed to value a company's brand, and shouldn't be confused with S&P's company valuations based on stock, which has had Apple and Exxon trading the top spot. As far as brand value though, Apple has been surging, jumping from a $19.8 billion brand valuation in 2010, to a $29.5 billion valuation in January 2011, and as of September 2011 stood at $39.3 billion. That valuation is enough to move Apple up from #7 on the list to #2, just ahead of Microsoft, which is valued at $39 billion. Microsoft has slipped from the start of the year, when it was valued at $42.8 billion. But, even with that big jump by Apple, it wasn't enough to unseat the champion: Google. Google started out the year with a brand valuation of $44.3 billion and has continued to climb to an amazing $48.3 billion. 

Of course, these numbers are in debate as you'd expect from something as tricky as valuating a brand. A competing company, BrandZ, claimed back in May that Apple had taken over the top spot with a brand valuation of $153.3 billion compared to Google's $111.5 billion. BrandZ uses approximately 2 million customer surveys in determining its rankings, while Brand Finance just uses fiscal metrics. 

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1. thatoneguy... (unregistered) posted on 15 Sep 2011, 17:04 6 2

I like how there all American companies LOL.

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22. kreneo posted on 15 Sep 2011, 23:34 2 3

And yet your still jobless!!

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28. thatoneguy... (unregistered) posted on 16 Sep 2011, 01:53 5

I'm a engineer, i make six figures a year I think I'm doing pretty good for myself

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43. Jameswright (unregistered) posted on 17 Sep 2011, 03:40

"an engineer not a engineer", six figures to the right of a decimal point it seems. LOL

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42. iHateCrapple posted on 16 Sep 2011, 18:09 1

Nice FAIL, kreneo.

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2. BlowJobs posted on 15 Sep 2011, 17:21 5 1

This article really showed me how biased this site actually is, or at least the reporter. It's Apple first and foremost.

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5. toaster posted on 15 Sep 2011, 17:49 1 1

Miz is that you?

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7. Whateverman posted on 15 Sep 2011, 18:11 4

I think he was being sarcastic.

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40. rican posted on 16 Sep 2011, 11:21 1

yea i felt the same way like if he was mad that apple wasnt first, usually michael is my favorite writer in this site im pretty sure he had a reason for it.

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12. MichaelHeller posted on 15 Sep 2011, 20:31 7

That is honestly the first time I've been accused of being pro-Apple. As many guys on the site will attest, I usually side with Google. But, that's not the interesting story here. Google staying number one isn't interesting, neither is Microsoft dropping from 2 to 3. Apple, however, nearly doubled its "brand value" in one year. Like Apple or not, that's really impressive.

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20. Sinaps posted on 15 Sep 2011, 23:15 6

Your grammar, I don't understand what you're saying. It's cringe worthy.

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23. Lucas777 posted on 16 Sep 2011, 00:08 5

haha first off u just criticized the writer which puts u on douchebag level... then u try and make the iPhone seem whatever ur trying to do... and btw u can tell ur comments sucks because nobody thumbed up an apple sucks post.. which is like the first time I've ever seen that...

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27. Sniggly posted on 16 Sep 2011, 01:21 5

Either you're incredibly rabid, or a horrible excuse for a troll. Which do you prefer? I can get you a vaccine before it's too late.

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29. ilia1986 posted on 16 Sep 2011, 02:07 2

Looks like Apple has just patented the Caps-Lock button now..

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30. ilia1986 posted on 16 Sep 2011, 02:08 2

Btw Wazzan I hate Apple too, but unfortunately I had to thumb-down your post for the same of human decency. Oh and to prevent further brain damage on my part.

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33. ilia1986 posted on 16 Sep 2011, 03:28 3

Reported for:
Spam
Bad language
Not English content

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36. protozeloz posted on 16 Sep 2011, 07:05

Get lost you make even apple haters look bad

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41. rican posted on 16 Sep 2011, 11:24 1

cocaine is a hell of a drug!

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37. protozeloz posted on 16 Sep 2011, 07:07

Lol it's how much of a looser he is

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38. iKingTrust (banned) posted on 16 Sep 2011, 07:11

Apple Crash? You have to be kidding. who invited this guy?

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3. iKingTrust (banned) posted on 15 Sep 2011, 17:23 1

I don't see HTC. Where is Androught? Just kidding let me clear it up that I see google. It was just a joke.

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4. bolaG posted on 15 Sep 2011, 17:37

I'm amazed that there aren't more car manufactures on that list???

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6. corporateJP posted on 15 Sep 2011, 18:04

I think this board equates credit ratings into it as well, even though it's not stated in the PA article.

And right now, although profitable, some automakers are still considered a risk.

Total shame, the REAL working class took the hit on those bailouts.

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8. ledbetterp3 posted on 15 Sep 2011, 18:15

So at&t is ahead of verizon? but Verizon has better reception right? And what happened in 09 where almost every company went down quite a bit?

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10. Whateverman posted on 15 Sep 2011, 18:56 1

Verizon and Verizon Wireless usually aren't considered on company, so that might be the case where. IDK. But even with both together, Verizon isn't as big as ATT. But VZW reception is better. :)

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9. Commentator posted on 15 Sep 2011, 18:23 2

I'm surprised at how relatively mature all the comments have been so far, especially given the topic. Good going guys, keep up the good work!

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11. GeorgeWashington117 (unregistered) posted on 15 Sep 2011, 19:39 1

NOOOOOOO!!!!!!! McDonalds is all the way at #13

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13. remixfa posted on 15 Sep 2011, 20:34 1

i dont know if you guys noticed, but Apple was the only one that didnt have a AAA+ rating on it out of the top 3. What is that based on? Credit? consumer comments?? I guess it would be comments since they are a debt free company. Anyone got a hard answer on that?

How do they even come up with this? do they ask people how much they think a company is worth or something? Im not sure of how they get to their conclusions on company "brand worth" i guess is what im trying to say.

Commentator, wait until the ibots jump in. miz, gallito, and taco. It will get dirty quick.

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16. MichaelHeller posted on 15 Sep 2011, 22:45

I wondered at that, but the ratings for IBM and WalMart were far worse, so I thought that ignoring it would be best.

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14. InspectorGadget80 posted on 15 Sep 2011, 20:58 1 1

Damn Google knock out Apple for spot #1. way to go GOOGLE! And I'm surprise to see AT&T in the top 10 list kinda shocking to me their

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17. MichaelHeller posted on 15 Sep 2011, 22:45

Google didn't knock out anybody. Google has been number one, no one else is close.

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15. myclevername posted on 15 Sep 2011, 22:13

Where's Mecedes Benz? Nestle? Toyota? These must just be American companies only.

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24. Lucas777 posted on 16 Sep 2011, 00:10

not really... u don't say let me go buy some nestle.. u don't really use mercedes benz or toyota as the go to name for cars... u do use google as a the go to name for search.. apple is just a ubiquitous name now.. and microsoft and ibm for obvious reasons... they have a lot of brand knowledge that ur examples do not. .

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25. jroc74 posted on 16 Sep 2011, 00:26

I'm amazed IBM is 4. I havent even heard the name IBM on TV in years..they must be doing something right.

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31. ilia1986 posted on 16 Sep 2011, 02:14

I find it sorta ridiculous that consumer electronic companies' brand names are worth more than the brand names of automobile\food\pharmaceutical companies. What, one would rather buy a shiny new gadget than a car, a loaf of bread or a vaccine against some disease? Besides I don't recall loafs of bread requiring tech support, or vaccinations having reception issues...

With all due respect to consumer electronic products - theses are not the cornerstones of our existence in terms of goods we consume on a daily basis.

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35. remixfa posted on 16 Sep 2011, 06:48

a study a few years ago said that cell phones ranked behind "a place to live" as the #2 top priority in most people's lives. That was before android became top dog.. we live in a funny funny society.

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34. andro. (unregistered) posted on 16 Sep 2011, 05:58

Apple will command their islave drone army in a world wide attack over this blasphomy of stats,no way is google bigger than apple,Their islave are convinced theirs is top after all it cost the most and they are so trendy with it,all other must die!

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39. jthiagesan posted on 16 Sep 2011, 11:00

Is this only for american companies?

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