Apple overtakes Google as the most valuable brand in the world, to the tune of $153 billion

Apple overtakes Google as the most valuable brand in the world, to the tune of $153 billion
Apple, which recently passed Microsoft in quarterly net profit numbers, and has long passed everyone in the mobile industry as the most profitable cell phone manufacturer, now has another reason to brag.

According to WPP Plc, Apple's brand recognition and value rose 84% last year, to hit the astonishing sum of $153.3 billion. This is way more than the previous leader Google, whose brand is valued at $111.5 billion.

We are getting used to Apple breaking all kinds of records lately, but at one point being the second largest company in the world by market capitalization last year, and now having a name brand that costs the GDP of a small country, is really eye-popping.

Moreover, this is not a company of the old financial/oil order - we are used to see such numbers there - but rather a maker of consumer products. An interesting study would be to gauge how many people think of the fruit when they are told the word "apple", and how many think of the iPhone first.

source: Bloomberg



1. daniel_bargs

Posts: 325; Member since: Nov 27, 2010

tell me the word "apple" and i'll remember the antennagate all over again.

2. AppleENGR unregistered

Come on m8...that was not such a big deal....

3. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

Say what you will about apple but without there inovation we might have a majority of phones with resistive touch screens that are really buggy and slow and confusing for most to operate. I dont really care what os i have right now to me it is what is offered on it and right now i really am digging netflix, hbo to go and hopfully when the app works for my cable provider xfinity tv. I hope windows phone gets more app suport but really it matters to me on what my phone can do for me. Apple is first but android is probably gona be right there and pass soon. Competition is the best thing for everybody. It what really drives inovation. Witch is really the persout of money and to be as lazy as possable. I will give a big LOL for that last coment.

4. Snapple unregistered

This estimation is based on the recognition of the BRAND "Apple", not real-life dependance of the COMPANY Apple's products. Many companies create, phones, tablets and computers, Apple is not unique that way. So all this estimation is saying is that Apple has a better and wider overall reputation than the rest. Nokia (for example) holds bigger real-life value, but does not have an equally good reputation as Apple. So all this says is just that we, the consumers, are aware of Apple's existance and that their reputation is in good standard. It does not say that they are of bigger dependence in the world. Brands are trends and planted images that comes from marketing, not always superior products or actual usage in the everyday life of the population :-) Keep that in mind before the flame war begins, kids!

5. Maxxx unregistered

Facebook (a dating site for kids) is worth ten times more than Apple Apple sells producs for RICH people and FLAH NEWS there are not so many in the world

6. Eingild

Posts: 203; Member since: Apr 19, 2011

People don't care about innovation. Back in 2007, Video calling was given to us, yet only few people really cared. When Apple gave facetime, people went crazy over something that is done only through wifi. The battle today is not about specs or innovation. It's a popularity contest for goodness sake. Other companies have been giving handsets with higher specifications than iPhone but people really don't care because they think they are not cool if they own a Samsung or Nokia or LG. Let me bet on something. Samsung or LG will produce quad-core phones with spectacular screens, but people won't give a sh*t! They'll still want an iPhone. I don't hate iPhone nor Apple. It's the people that are giving them so much of special attention that makes the market more rotten that it will ever be.

15. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I have run into that sometimes. "I want an iPhone." "Well, here we have the Samsung Captivate, which has all of the same capability as an iPhone, with some better features, and it's half the price." "But it's not an iPhone." "I'll ring you out."

19. Lucas777

Posts: 2137; Member since: Jan 06, 2011

well it doesnt have the same capabilities at all... and its not nearly as nice as the iphone... there is nothing on att as nice as the iphone

23. DUH! unregistered

It has the EXACT same some.

24. lollipop

Posts: 43; Member since: Feb 15, 2011

The UI is hideous on the Captivate (All androind OS's really) and the device is laggy. As for the Plus some comment... Like?

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Aaand that's what happens when you have a marketing team that could make Democrats root for Sarah Palin if they wanted to.

11. taco50

Posts: 5506; Member since: Oct 08, 2009

I'm sure it has nothing to so with Apple making a great product. Marketing may get people to buy something once, but if the product isn't up to par people won't be repeat buyers. Apple has a very loyal customer base because they make great products.

14. Sniggly

Posts: 7305; Member since: Dec 05, 2009

They make *good* products. Their products are far from perfect though. And their applications are mainly limited to personal use; there are far better phones and computers for business use. You accuse me of being biased, Taco, but you need to look at yourself and realize that you never give any consideration to the fact that other companies make great products too.

16. taco50

Posts: 5506; Member since: Oct 08, 2009

*good*? Why did you put stars around it? Hurts to admit? I never said no one else makes good products. Other companies make good products as well, but the reason Apple's products sell so well is not some magical marketing. It's because they make top notch products. And Apple products are actually gaining a lot of ground with business. I use an iPhone for my business line. I've previously used android and blackberry and I much prefer the iphone.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

actually taco, it is because of the marketing. Yea, for the most part the products work well. But well working products dont always mean high sales. Apple has had one of the most sucessful marketing teams in history (minus the computer The ipods took like fire on the sun and they rode that success right into iphones and have kept on riding it through ipads. Eventually the ride ends.. it always does. The question is how far will they make it before then. Their products are growing stagnant and with both Google and MS taking large bites out of them, if Apple doesnt come up with something groundbreaking again soon, the ride will be over shortly.

21. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i dont see apples 'ride' ending anytime soon since they are making more money then ever, gaining marketshare with all their products (minus the ipad, but that already has 4/5 of it) and neither google nor microsoft is ttaking anything from apple... please get ur facts right before u make such a statement

20. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I put stars around it as a direct counterstatement to your claim that they make great products. Compared to everything else today, they make good but not great products. For the price they usually make inferior products (iPad being their one and only exception). Compared to the electronic landscape of three years ago they make great products. Combine that with one of the best marketing teams out there and supremely cutthroat business practices, and you have a recipe for success. I can understand you preferring an iPhone to Blackberry, and if you dealt with an inferior or defective Android phone I can understand that too.

22. Sniggly

Posts: 7305; Member since: Dec 05, 2009

(Cont) but you can't make a sweeping statement that Apple's products are top notch without any qualifications. especially since you have tried one? Android phone.

8. som

Posts: 768; Member since: Nov 10, 2009

Cambodia GDP is $30 billion dollars per year.

9. dandirk unregistered

Eingild... THAT IS EXACTLY why the Apple brand is so valuable... They move and shake an industry just by walking in the room. The iPod started it all... To this day, because of the innovations of the iPod, Apple is a premier product for all consumer handheld devices. Now Google is the brand for the internet, if they add a feature to search (even if it failed on other products first) it will have a vastly greater chance of taking off. Some think Bing is better but it is yelling success at %20 market share (sort of like android). Apple just has the same power but for a HUGE market that handheld market. It will take a LONG time before the market corrects itself. Look at our perception of american cars (if you are from US). For years now they have been just as good as foreign but people are just now starting to see it.

10. Rich unregistered

No suprise here... baaaahhhh baaahhhhhh

12. shafboy

Posts: 179; Member since: Sep 26, 2010

Not the biggest Apple fan, but I don't hate Apple either. They do deserve what they are getting though.

13. trin

Posts: 88; Member since: May 11, 2010

It's been said a couple times already but marketing, marketing, marketing. Apple is to smartphone/tablet as Qtip is to cottonswabs. Working in sales makes it so apparent. The general public will see a xoom and ask if its the ipad. smh

18. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Fandroids should put their money where their mouth is. Instead of whining in every Apple article topping the charts, you guys should do more buying, lol. Android has a bigger market share than ios, what more marketing does google need? Hahahaha. Android has google for pete's sake. Isn't google and advertising company? Lol. I'm sure they know a thing or two about marketing don't you think? Geez, fandroids are really nuts.

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