WSJ: $99 Acer Iconia B1 tablet headed for emerging markets only
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Acer's plan is to produce a tablet with specs similar to other low priced models in the crowded 7 inch Android tablet market, like the Amazon Kindle Fire 2, but undercut them on price. At $99, Acer will be achieving that goal. It is a 180 degree change in strategy for Acer, which has been trying to pump up profit margins by focusing on high-end models.
The person close to the project says that the launch of the Google Nexus 10 (made by Samsung) made Acer change its focus on pricing. Additionally, rumors that rival manufacturer ASUS was planning to build a $99 Android tablet spurred on Acer. Although those rumors were denied by ASUS, the company is still expected to build an Android tablet in the $129-$149 price range.
The same source also told the WSJ that Acer will build a low priced version of its Intel-powered Windows 8 tablets since most models have been very expensive.
source: WSJ
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6 Comments
2. Zayuh24 posted on 24 Dec 2012, 20:32 2 2
I agree. Their WP8 tablets are crazy expensive, and honestly, Windows doesn't have the mobile swag to try to play the pricing game yet. Follow the path of the Nexus: Affordability with semi-premium quality to establish your clique, then set the standards for everyone else to follow. Kudos to Google for playing the price-game RIGHT
3. rusticguy posted on 25 Dec 2012, 03:44 0 0
Add import duties, taxes, dealer margin etc and this would become $180+ in India. There are already few players in that range in Indian market and i am sure they will up their specs too if this offers competition to them.
4. SomikSharma posted on 25 Dec 2012, 04:34 0 0
Acer is competing with ipad mini and nexus 7. Really middle user will be happy after listening this news. Thanks to you!
Technozmaniablogspot
5. Mobilephile posted on 25 Dec 2012, 09:19 0 0
pricing is heating up in this space, bad news for apple!
6. deuel18 posted on 28 Dec 2012, 20:46 0 0
i wish acer would make beter quality tablet though..i had a110 and its good just need to adjust to be friend with the acer tablet, but if samsung would make a 7" version of the galaxy note...with the S pen....were done with the deal guys...and if asus entered the battlefield of cheap 7" tab..the selections will be better though...


