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Video shows the 5 years behind the Nokia 808 PureView

Posted: , by Charlene S.

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Video shows the 5 years behind the Nokia 808 PureView
As you marvel at the various photos and video samples from the Nokia 808 PureView, have you ever wondered how this all came about? If so, Nokia has released an all-access documentary that details the 5 years behind the creation of the Nokia 808 PureView.

In the video, Nokia details how the idea came about five years ago in a bar in Tokyo. Since using traditional optical zoom technologies in a small form factor creates poor image quality, they decided to take a cue from the technology used in satellite imagery. Essentially, if you take an image that is much larger than needed, you can zoom into the part you need without losing image quality. 

The Nokia 808 PureView works the same way. It has a large 41-megapixel sensor that can take an image up to 38-megapixels. This enables you to zoom into the photo while maintaining the image quality for a 5- to 8-megapixel image, which is what most people ultimately want for their shot.

Nokia also talks about what went into creating the amazing video and audio capture quality of the device. It is so proud of the resulting product that this entire documentary was shot on a Nokia 808 PureView. It wraps up the presentation by dedicating the film to the 400 people that were involved in the creation of the handset.


source: SlashGear

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posted on 21 May 2012, 11:13 9

1. -box- (Posts: 3878; Member since: 04 Jan 2012)


I so want the 808.....

posted on 23 May 2012, 02:45

19. PhoneLuver (Posts: 474; Member since: 05 Jul 2010)


Dedicated to 400 people who no longer work there.. lol

posted on 21 May 2012, 11:15 7

2. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


they made this in 5 years without us knowing?! Hmm... I would love them so much if they actually worked on a hexacore 1080p HD device for the past years and we wouldn't know until Nokia Prodigy.

not that we need those specs, just that it would be truly "an amazing everyday"

posted on 21 May 2012, 11:20 5

4. -box- (Posts: 3878; Member since: 04 Jan 2012)


Maybe they are. Who knows?

posted on 21 May 2012, 11:30 6

5. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


actually, when it comes to rumors, i like it better on nokia. there are no leaks whatsoever. before they released the n9, we didn't expect nokia to create such a unique design, and we in the other hand didn't expect 41 MP on the pureview...

unlike apple and (maybe) samsung and others, rumors come out but some are usually false and we end up somehow disappointed.

more power to nokia!

posted on 21 May 2012, 15:27 3

14. -box- (Posts: 3878; Member since: 04 Jan 2012)


Same here. I watch the Nokia Labs blog, and they sometimes give tantalizing little hints, but the PureView tech was kept under wraps, as it should be, and was why it was awarded so well. No one had any expectations, and so the bar was set very high with the release because of it

posted on 21 May 2012, 14:16 4

13. jackhammeR (Posts: 1548; Member since: 17 Oct 2011)


Damian D. said once that N8 was just a fracture what they are capable to:)

posted on 21 May 2012, 11:16 1

3. OHaZZaR (Posts: 131; Member since: 19 Aug 2011)


They're good, but I was expecting more of a top-tier compact camera, this doesn't match the qualities of the Canon S95 or S100, which are still the best in class. It's still the best phone camera in the market.

posted on 21 May 2012, 12:06 5

8. haseebzahid (Posts: 1836; Member since: 22 Feb 2012)


well in that case you have to put a gigantic sensor in the phone with all the heavy moblie hardware with battery too so it would become a brick in time yes u will get those things as well

posted on 21 May 2012, 13:56 3

11. Penny (Posts: 1264; Member since: 04 Feb 2011)


I haven't seen a comparison between an 808 Pureview and an S95/S100 yet, so I will withhold judgement. I do own an S90 however, and that does take some fantastic photos for a point and shoot, but the 808 Pureview's pics (at least in samples, haven't handled one myself yet) seem to be better.

posted on 21 May 2012, 11:55 3

6. threed61 (Posts: 133; Member since: 27 May 2011)


5 years behind could also describe the software running the 808 and the management running Nokia.

posted on 21 May 2012, 14:08 6

12. -box- (Posts: 3878; Member since: 04 Jan 2012)


Considering Symbian is still (and has been) more capable than Windows Phone or iOS, two operating systems which have come out in the last 5 years, you could argue Nokia is 5 years (or more) ahead. If they had the hardware like Android does (multi-core, huge screens) then it might be a more relevant OS, only hobbled by its older framework and decreasing adoption rates for "prettier" OSes (though Belle has changed that part). I own a Symbian, a Windows Phone, and an Android, and the Symbian is the one I use for my personal daily-use phone; the other two are mostly for internet and work. That being said, if the 808's tech were on both a Symbian and a Windows Phone of equivalent hardware, and priced the same, it'd be a very very difficult choice. I'd want the Windows Phone for its ease of use and ability to do what I want without a problem or stutter, but I"d want the Symbian for its dedicated call/disconnect buttons, more capable OS, and the ease that comes from years of using the OS

posted on 21 May 2012, 17:07 1

16. threed61 (Posts: 133; Member since: 27 May 2011)


Had Symbian Belle come out in 2009 instead of late 2011, the platform might have had a chance to catch up to the others. Not only do my wp7 running Focus S and Android GS2 blow my Belle running Nokia 700 away, so does the even older Palm Pre 2. Its old, slow and clunky, and the things it does that others don't, most users don't care about, part of the reason Palm and its true multitasking is also in the dustbin of history.

posted on 21 May 2012, 12:00 5

7. wp74ver (banned) (Posts: 62; Member since: 10 May 2012)


Just can't wait to see this on wp8 lol but they need to do it fast before android copy this lol ,once again wp8 will be amazing I promise, in the meantime im super happy with my lumia 900 white .

posted on 21 May 2012, 13:15 4

10. steelicon (Posts: 313; Member since: 02 Apr 2011)


My next P&S camera / smartphone. :-)

posted on 21 May 2012, 16:51 2

15. jeraldjamescapao (Posts: 23; Member since: 17 May 2012)


Tiptop! :D

posted on 21 May 2012, 17:26

17. matrix_neo (Posts: 321; Member since: 03 Nov 2011)


It's a nice phone but I don't like symbian is, so sad nokia used it in 808. Btw jeraldjamescapao are I a Filipino? Just asking. .. :-p

posted on 22 May 2012, 01:08 1

18. microsoftnokiawin (Posts: 1042; Member since: 30 Mar 2012)


people calling Symbian outdated well maybe Nokia made the 808 run on Symbian because Symbian is the only OS that's capable of running the pureview technology
unlike other OSes and it's also such an open source and not a limited OS and it still does it's job as a phone

posted on 26 Sep 2012, 08:05 1

20. 7thspaceman (Posts: 1149; Member since: 14 Feb 2011)


why is there no Windows 8- 41 megapixel smart phone around this is crazy because Windows is Nokia's main smart phone OS. Nokia I think is missing a great opportunity here.

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