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Verizon's Android market share is slipping

Posted: , by Michael H.

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Verizon's Android market share is slipping
Verizon has been the biggest driving force behind Android in the USA. Verizon Wireless is huge, and before the iPhone showed up on its red shores, 80% of its smartphone sales were Android devices. So, not surprisingly, Verizon has held, and continues to hold the number one spot in Android market share, but its lead is slipping. 

March 2011

March 2011

According to the numbers from Chitika's advertising network, Verizon has been losing ground in Android market share to AT&T and budget carriers like MetroPCS and US Cellular. As of the numbers from March 2011, Verizon held just over 51% of the Android market share. But, new numbers from August show that Verizon has slipped to just over 41%. T-Mobile and Sprint have essentially stayed the same over the time span, but the big winners have been AT&T, which more than doubled its market share, and budget carriers. 

August 2011

August 2011

AT&T's Android market share jumped from 3.58% in March to 8.72% in August. And, budget carriers went from about 3% of the Android market to almost 8.5%. AT&T's jump can easily be attributed to the fact that before February, AT&T didn't exactly have a compelling Android selection, because the carrier's entire focus was on the iPhone. Since then, AT&T has been adding a nice array of Android devices to make up for its loss of iPhone exclusivity. 

The budget carrier increase is welcome news as far as we're concerned. Verizon's service is expensive, and it doesn't really carry low-cost Android options, so it's nice to see consumers making the most of their purchases and not simply opting for whatever the big guys offer. Of course, even with the dip, Verizon is still number one, and holds 4 of the top 5 Android devices in the US (DROID X, HTC DROID Incredible, Samsung Fascinate, and OG DROID.)

source Chitika

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posted on 17 Aug 2011, 15:57 5

1. FAW-Q (Posts: 63; Member since: 29 Jul 2011)


It's because Verizon switched it's advertisements from "If there is no limit to what Droid gets, there is no limit to what Droid Does" to "If you don't have an iPhone, You don't have and iPhone."

posted on 17 Aug 2011, 16:35 2

4. FAW-Q (Posts: 63; Member since: 29 Jul 2011)


Wow! Thumbs down? I thought I was fairly neutral with the previous comment.

posted on 17 Aug 2011, 17:55 2

10. jroc74 (Posts: 4962; Member since: 30 Dec 2010)


It was to me. And lets see what happens when the Droid marketing blitz comes on. It might change things a lil.

Although the iPhone 5 is coming soon....

posted on 17 Aug 2011, 20:28 3

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Well if you call lying neutral then yes you're neutral. The iPhone commercials are from Apple not Verizon

posted on 17 Aug 2011, 20:48

20. Mac10 (unregistered)


It's easy to confuse the commercials as coming from Verizon when the commercials are followed by "Now Available on Verizon."

posted on 17 Aug 2011, 20:57 1

21. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Yes but he's insinuating that VZW has somehow been biased towards the iPhone which isn't true.

posted on 17 Aug 2011, 21:21

22. Sniggly (Posts: 7119; Member since: 05 Dec 2009)


*calculating the most airtight statement with the least amount of time wasted*

*calculation complete*

When you walk into a Verizon store, from the outside 3 or 4 of the maybe 5 posters you can see are for iProducts. Inside, iProducts make up the majority and biggest posters.

Verizon is not the only place that does this; it's Apple's rule that it gives to its business partners: if you want to sell our products, they come in first, second, third and fourth place in terms of visibility. The header of Verizon's website says "iPhone, smartphone,..." in product categories, iPhone and iPad get their own spot apart from other smartphones and tablets. They are also listed first in the general lists of phones and tablets.

These are all things you can easily observe for yourself. Try me.

Oh, and it's wrong of that other guy to be impersonating you. I just wanted to go on the record as having said that.

posted on 17 Aug 2011, 21:36 1

23. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Again not Verizon being biased and this has nothing to do with the post I responded to. If Apple has the leverage to do this why wouldn't they? Every company wants to put their products in the best position possible to sell.

Verizon however is not putting android phones in some unfair position to sell. Right now there's a bogo on droid 3 and droid x 2.


I haven't seen anyone impersonating me and could really care less.

posted on 17 Aug 2011, 21:49 1

26. Sniggly (Posts: 7119; Member since: 05 Dec 2009)


You're right; if Apple can get away with strong arming people into its marketing strategy, then other companies should too.

You have to admit, Verizon has not been lackadaisical about promoting the iPhone. They're still fairly strong in their android marketing, but they're pushing the iPhone more.

posted on 17 Aug 2011, 23:00 1

32. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Of course Verizon has marketed the iPhone. But it's not like there's some Apple bias within VZW. True that the iPhone is front and center on their webpage and in stores. Apple has that kind of leverage because of the brand they have built. They're not forcing anyone to do business with them. VZW agreed as do carriers all around the world because they know Apple sells which makes them money as well.

posted on 17 Aug 2011, 22:57 1

29. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Android fans are bitter at anything with Apple in the discussion. Course, Verizon is shifting to a phone that's far superior to Android in every way. Why waste advertising money on a half baked OS?

posted on 18 Aug 2011, 05:19

40. Cinnamon (Posts: 87; Member since: 16 Jun 2011)


Why don't you bend down and let steve jobs insert his weiner.

Do you still love him?

posted on 18 Aug 2011, 09:54

43. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Do you enjoy talking about phallic things?

posted on 18 Aug 2011, 19:31

44. dandirk (Posts: 187; Member since: 04 Aug 2011)


Again please see the blind photo comparison.

posted on 17 Aug 2011, 16:02

2. readingthissh1t (Posts: 303; Member since: 20 Jul 2011)


i blame the bionic delays but lets let apple fans have their win

posted on 17 Aug 2011, 16:25 5

3. Joshing4fun (Posts: 1047; Member since: 13 Aug 2010)


Yeah there really hasn't been a new android phone on Verizon recently that was anything that amazing. Not since the Thunderbolt came out which turned out to be a let down.

posted on 17 Aug 2011, 16:51

6. snowgator (Posts: 3240; Member since: 19 Jan 2011)


That is very true. Although the Bionic has potential and a GS2 will help.

posted on 17 Aug 2011, 17:00

8. fairly_mismatched (unregistered)


Not really about an Apple win at all, more like an Android win on other carriers. It's not Android's market share on Verizon, it's Verizon's Android market share against others.

posted on 17 Aug 2011, 22:58

30. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Lol, Apple has been winning since day one.

posted on 17 Aug 2011, 16:37

5. WirelessCon (Posts: 309; Member since: 11 May 2010)


In 2 years (24 months) Verizon won't even sell Android phones.

According to that data.

posted on 17 Aug 2011, 18:52

11. ShanikuaKnowws (Posts: 12; Member since: 28 Jul 2011)


Then what will they sell? Just iPhones and windows phone 7? I doubt it.

posted on 17 Aug 2011, 21:53 1

27. zuno gyakusatsu (Posts: 257; Member since: 16 Mar 2010)


hopefully.

posted on 17 Aug 2011, 16:53 2

7. snowgator (Posts: 3240; Member since: 19 Jan 2011)


Let us not react to one report to quickly. This graph could mean that these other carriers have increased their sales, not that Verizon has dropped in Android sales that much. It is a percentage graph. Would like to see sales numbers.

posted on 17 Aug 2011, 23:02

33. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I can give you some. In Q2 VZW sold 2.3 million iPhones. They sold 1.2 million TOTAL LTE devices (smartphones and mobile broadband cards)

Suck on that.

posted on 18 Aug 2011, 06:43 1

41. snowgator (Posts: 3240; Member since: 19 Jan 2011)


Which probably means they sold a ton of Androids. They only had a few LTE devices in Q2, and all the rest were 3G. Relax Taco. Nothing in this report says the iPhone. It is a graph comparing Android sales on different carriers.

posted on 17 Aug 2011, 17:27 2

9. dandirk (Posts: 187; Member since: 04 Aug 2011)


I agree with pa...

Verizon got the iPhone... so android probably did drop, that's compition...

The interesting part is at&t... even though they had the iPhone android sales went up. That tells me that there are a noticeable amount of people that prefer android. Again a good sign of compition.

This tells me no matter what the fanboys say both OS's are viable ad have their place in the market.

posted on 17 Aug 2011, 21:40

24. jroc74 (Posts: 4962; Member since: 30 Dec 2010)


Excellent points, especially with AT&T.

posted on 17 Aug 2011, 19:31

12. remixfa (Posts: 13938; Member since: 19 Dec 2008)


its market share isnt slipping because of lack of sales or anything of the sort. More competitors take more of the pie. last year, ATT had no real android line up.. now its starting to buff it up. A 90+million subscriber company finally putting an effort behind android is going to take a chunk of the pie.

The chart is misleading in the fact that it makes u think that androids arent selling like they used to on VZW. Heck, the article's title makes u think that. This chart shows nothing of the sort. Only a breakdown of smartphone sales will show that. VZW's actual sales could have gone up, down, or stayed the same..

posted on 17 Aug 2011, 20:34 4

17. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Let me help you fandroids out. This is common sense. Previously Verizon didn't sell an iPhone. Now Verizon does sell it. Of course some customers will choose iPhone instead of android.

I wouldn't call this a win for Apple it's inevitable that when customers have more options the market share will be more spread out.

Remix you don't have to try to twist the facts. Android has lost market share on VZW because customers now have an iPhone option.

Apple has lost market share to android but they're selling more iPhones than ever. I don't see you calling that misleading.

posted on 17 Aug 2011, 21:47 1

25. Whateverman (Posts: 3225; Member since: 17 May 2009)


You just don't get it do you. The Android phones that VZW sold are still out there and active. It's not that 10% of the Android users went and bought an iPhone. The other carriers just saw the success that VZW was having with Android and they wanted a piece of the pie. The other carriers got their own Androids and are adding to Androids total market share.

At one point, ATT had 100% market share of the iOS in the US, now its around 75-80%. Does that mean ATT lost 20% of it's customers to VZW? No. I'm sure they have lost some, but all it means is that there are other places to buy an iPhone or iPad, and that new supplier has to account for some percentage of the total amount sold.

If anything, there are more Androids sell now, than ever.

posted on 17 Aug 2011, 22:54 1

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


That's not what I said. I didn't say 10% of android users switched to iPhones. What I did say is customers on VZW now have a choice so it's basic math that androids market share on VZW will go down.

Are you saying not a single android customer has switched to an iPhone? Of course not. Customers are switching from android and blackberry and features to iPhones because there's now one more choice.

Did you even read my post? Did you read the part where I said iPhone is selling better than ever but has lost market share.

You fandroids are getting all defensive about this post when a person who is able to think logically can see this isn't a loss for android or win for Apple. It's just math.

One thing I can tell you though. With the release of iPhone 5 androids market share on VZW will take a dramatic hit.

posted on 17 Aug 2011, 23:13 1

34. Whateverman (Posts: 3225; Member since: 17 May 2009)


You are making this all about Apple yet again! Sure there are people who went from Android to iOS, but that's not what the article was about. You, being who you are just made it about iOS. You started with "fandroids", then went on to say "Of course some customers will choose iPhone instead of android." implying that the iPhone is the reason for the decline.

Your a fanboy, your post was written from that perspective and I called you on it. That's all. Then I gave you an objective opinion as to why VZW share of Android appears to be slipping.

posted on 18 Aug 2011, 02:32 2

39. Whateverman (Posts: 3225; Member since: 17 May 2009)


And taco, quit thumb upping yourself. It's obvious!

posted on 18 Aug 2011, 01:46 2

37. remixfa (Posts: 13938; Member since: 19 Dec 2008)


i didnt twist anything u stupid iBot. I left an unbiased opinion. That chart has NOTHING to do with iphone. your just a stupid moron that cant get off your one horse cart and think of anything other than your stupid ibot place.

the chart says nothing of an iphone, it is a PURE GOOGLE MARKET SHARE CHART. Are you really that blind? can you really not read? sometimes your stupidity is really just too much to bear..
the only change in that chart was that ATT started to sell more android phones than before and some local carriers are making headway with android.
there is NOTHING about ur stupid iphone in the article anywhere.

EVERY month android sales go UP. NO ONE is losing sales to the iphone. get over it.

posted on 17 Aug 2011, 19:57 1

13. darth8ball (Posts: 519; Member since: 02 Aug 2011)


This is simply because Verizon started the big push in the Android market with the Moto Droid. Now other carriers offer a bigger variety of Android phones so it is appealing to a broader market on other carriers. It's a numbers magic trick.

posted on 17 Aug 2011, 20:38

18. InspectorGadget80 (Posts: 6584; Member since: 26 Mar 2011)


Up next for AT&T line up is the ATTAIN Galaxy S and the HTC Holiday sweet. can't wait. AT&T is having a good Android year.

posted on 17 Aug 2011, 20:47

19. M0nkeyBr (Posts: 77; Member since: 13 Jul 2011)


its great the prepaid companies had some share

posted on 17 Aug 2011, 22:58 2

31. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Android fans backpedalling in 3...2...1

posted on 17 Aug 2011, 23:33 1

35. dandirk (Posts: 187; Member since: 04 Aug 2011)


oooo isn't that cute... Miz is parroting Taco... Stick to your own "Apple RULZ" post please. It's more becoming of you.

posted on 18 Aug 2011, 02:30 1

38. Whateverman (Posts: 3225; Member since: 17 May 2009)


Do you even know what backpedaling means? What would any Android fans need to back peddle from, the GROWTH of Android???

posted on 18 Aug 2011, 00:13 1

36. shynepo (Posts: 39; Member since: 21 May 2010)


All This Will Change When Galaxy S 2 Arrives........

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