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Verizon's Android market share is slipping

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Verizon's Android market share is slipping
Verizon has been the biggest driving force behind Android in the USA. Verizon Wireless is huge, and before the iPhone showed up on its red shores, 80% of its smartphone sales were Android devices. So, not surprisingly, Verizon has held, and continues to hold the number one spot in Android market share, but its lead is slipping. 

March 2011

March 2011

According to the numbers from Chitika's advertising network, Verizon has been losing ground in Android market share to AT&T and budget carriers like MetroPCS and US Cellular. As of the numbers from March 2011, Verizon held just over 51% of the Android market share. But, new numbers from August show that Verizon has slipped to just over 41%. T-Mobile and Sprint have essentially stayed the same over the time span, but the big winners have been AT&T, which more than doubled its market share, and budget carriers. 

August 2011

August 2011

AT&T's Android market share jumped from 3.58% in March to 8.72% in August. And, budget carriers went from about 3% of the Android market to almost 8.5%. AT&T's jump can easily be attributed to the fact that before February, AT&T didn't exactly have a compelling Android selection, because the carrier's entire focus was on the iPhone. Since then, AT&T has been adding a nice array of Android devices to make up for its loss of iPhone exclusivity. 

The budget carrier increase is welcome news as far as we're concerned. Verizon's service is expensive, and it doesn't really carry low-cost Android options, so it's nice to see consumers making the most of their purchases and not simply opting for whatever the big guys offer. Of course, even with the dip, Verizon is still number one, and holds 4 of the top 5 Android devices in the US (DROID X, HTC DROID Incredible, Samsung Fascinate, and OG DROID.)

source Chitika

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41 Comments

1. FAW-Q posted on 17 Aug 2011, 15:57 5 4

It's because Verizon switched it's advertisements from "If there is no limit to what Droid gets, there is no limit to what Droid Does" to "If you don't have an iPhone, You don't have and iPhone."

4. FAW-Q posted on 17 Aug 2011, 16:35 2 1

Wow! Thumbs down? I thought I was fairly neutral with the previous comment.

10. jroc74 posted on 17 Aug 2011, 17:55 2 1

It was to me. And lets see what happens when the Droid marketing blitz comes on. It might change things a lil.

Although the iPhone 5 is coming soon....

16. taco50 posted on 17 Aug 2011, 20:28 3

Well if you call lying neutral then yes you're neutral. The iPhone commercials are from Apple not Verizon

20. Mac10 (unregistered) posted on 17 Aug 2011, 20:48 1

It's easy to confuse the commercials as coming from Verizon when the commercials are followed by "Now Available on Verizon."

21. taco50 posted on 17 Aug 2011, 20:57 1

Yes but he's insinuating that VZW has somehow been biased towards the iPhone which isn't true.

22. Sniggly posted on 17 Aug 2011, 21:21

*calculating the most airtight statement with the least amount of time wasted*

*calculation complete*

When you walk into a Verizon store, from the outside 3 or 4 of the maybe 5 posters you can see are for iProducts. Inside, iProducts make up the majority and biggest posters.

Verizon is not the only place that does this; it's Apple's rule that it gives to its business partners: if you want to sell our products, they come in first, second, third and fourth place in terms of visibility. The header of Verizon's website says "iPhone, smartphone,..." in product categories, iPhone and iPad get their own spot apart from other smartphones and tablets. They are also listed first in the general lists of phones and tablets.

These are all things you can easily observe for yourself. Try me.

Oh, and it's wrong of that other guy to be impersonating you. I just wanted to go on the record as having said that.

23. taco50 posted on 17 Aug 2011, 21:36 1

Again not Verizon being biased and this has nothing to do with the post I responded to. If Apple has the leverage to do this why wouldn't they? Every company wants to put their products in the best position possible to sell.

Verizon however is not putting android phones in some unfair position to sell. Right now there's a bogo on droid 3 and droid x 2.


I haven't seen anyone impersonating me and could really care less.

26. Sniggly posted on 17 Aug 2011, 21:49 1 1

You're right; if Apple can get away with strong arming people into its marketing strategy, then other companies should too.

You have to admit, Verizon has not been lackadaisical about promoting the iPhone. They're still fairly strong in their android marketing, but they're pushing the iPhone more.

32. taco50 posted on 17 Aug 2011, 23:00 1

Of course Verizon has marketed the iPhone. But it's not like there's some Apple bias within VZW. True that the iPhone is front and center on their webpage and in stores. Apple has that kind of leverage because of the brand they have built. They're not forcing anyone to do business with them. VZW agreed as do carriers all around the world because they know Apple sells which makes them money as well.

29. The_Miz posted on 17 Aug 2011, 22:57 1 4

Android fans are bitter at anything with Apple in the discussion. Course, Verizon is shifting to a phone that's far superior to Android in every way. Why waste advertising money on a half baked OS?

40. Cinnamon posted on 18 Aug 2011, 05:19

Why don't you bend down and let steve jobs insert his weiner.

Do you still love him?

43. The_Miz posted on 18 Aug 2011, 09:54

Do you enjoy talking about phallic things?

44. dandirk posted on 18 Aug 2011, 19:31

Again please see the blind photo comparison.

2. readingthissh1t posted on 17 Aug 2011, 16:02 2

i blame the bionic delays but lets let apple fans have their win

3. Joshing4fun posted on 17 Aug 2011, 16:25 5

Yeah there really hasn't been a new android phone on Verizon recently that was anything that amazing. Not since the Thunderbolt came out which turned out to be a let down.

6. snowgator posted on 17 Aug 2011, 16:51

That is very true. Although the Bionic has potential and a GS2 will help.

8. fairly_mismatched (unregistered) posted on 17 Aug 2011, 17:00

Not really about an Apple win at all, more like an Android win on other carriers. It's not Android's market share on Verizon, it's Verizon's Android market share against others.

30. The_Miz posted on 17 Aug 2011, 22:58

Lol, Apple has been winning since day one.

5. WirelessCon posted on 17 Aug 2011, 16:37

In 2 years (24 months) Verizon won't even sell Android phones.

According to that data.

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