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T-Mobile focuses its attention now on Verizon's iPhone 4 in its latest advertisements

Posted: , by John V.

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T-Mobile focuses its attention now on Verizon's iPhone 4 in its latest advertisements
For the most part, it's rather humorous to find the small guys trying to pick a fight with the big boys of the industry when it's clear from afar that they're outnumbered, out-manned, and outgunned in almost every category. Nonetheless, there is nothing that's stopping T-Mobile from taking the fight straight to the hearts of its competitors in its advertisements.

Although their attention has been mainly focus on AT&T and its iPhone 4, they're not letting up the fight now that Verizon just joined the mix with Apple's venerable smartphone.

In the latest advertisement spot that features none other than the new T-Mobile spokeswoman, we find the number four wireless carrier taking aim at the competition with its “nationwide 4G network.” Moreover, it makes it seem as though they're poking fun about the iPhone 4 being slow on either networks.

Naturally, they're not letting up and taking the time now to talk about how their existing 4G enabled smartphones can operate on its nationwide 4G network.

via IntoMobile



24 Comments
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posted on 12 Jan 2011, 19:13 7

2. ecml (Posts: 129; Member since: 23 Mar 2010)


T-Mobile is getting really annoying with these ads. They suck

posted on 13 Jan 2011, 05:58 1

19. cellgeek82 (Posts: 518; Member since: 20 Dec 2009)


Yeah I want to change the channel everytime they come on. T-mobile is a "wannabe" network and always will. They're like the nerd of the group that wants to be cool but instead everyone wants to run up to them and knock their books out of their hands and laugh haha!

Hey T-mo....take your ball and go home!

posted on 12 Jan 2011, 19:31 6

3. mustanglax (unregistered)


really??? T-mobile i know your jealous cause your the last one to have an iphone but dont take down verizon when you know they have a 4G and can run miles around your service

posted on 12 Jan 2011, 19:39 9

4. Tre-Nitty (Posts: 460; Member since: 16 Nov 2010)


T-Mobile please stop, you are embarrassing the few customers you do have.

posted on 12 Jan 2011, 19:52 4

5. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


How can T-Mobile say they have nationwide 4G coverage when it's only in certain select cities? They are just full of false advertisement, I guess they gotta so something since they're losing customers by the truck load because their service sucks.

posted on 12 Jan 2011, 20:06 4

6. Really, not wait, Really (unregistered)


I don't know what I can say beyond what has already been said, but let me try.

You have the worst network in the Biz after AT&T, at least you don't charge your customer's too much.

You woke up one day and decided that your 3G network was magically 4G (HSPA+) when weeks before you were calling it a "bridge to 4G (LTE)". ok, but don't advertise your flip flop, half-truth.

T-mo always had my respect because they pretty much said, we have poor coverage, but we're priced right. Now you're entering the AT&T zone. You know...

The fastest mobile broadband lie.
The more bars in more places* LIE
(and then in tiny lettering) *based on the number of handset's that work in the most places. FYI that means they have crap coverage in the USA but because they use GSM the phone will work in the places we all go all the time like Congo (sorry Congo). They just assumed that stupid American's would THINK they meant better coverage in the USA. Clever but a LIE no less.

posted on 12 Jan 2011, 20:23 1

7. Makapiapia (Posts: 25; Member since: 06 Dec 2010)


Commercials are funny as hell!

posted on 12 Jan 2011, 20:40 3

8. InspectorGadget80 (unregistered)


Really T-Mobile On VERIZON? REALLY? They must be even more desperate to get their hands on greedy APPLE Iphone.

posted on 12 Jan 2011, 21:05 2

9. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)


taha :D add another guy with a yellow tie in suit for sprint and a rainbow tie in suit for other carriers xDDD t-mobile says it wants the iphone then its picking on its networks and the phone itself WOW t-mobile is a rat just trying to survive...since its 4th place haha not even a bronze medal

posted on 12 Jan 2011, 21:50 5

10. maccmill (Posts: 67; Member since: 29 Oct 2010)


reminiscent of how Alltel attacked everyone, then got eaten by verizon.

posted on 12 Jan 2011, 22:01 4

11. 09lexus (unregistered)


just wait t-mobile remember the island of misfit toys and theres a map for that i bet verizon has a few commercials in the works already and it will put you in ur place, dead last with a crap network .

posted on 13 Jan 2011, 00:10 3

14. Junior (Posts: 52; Member since: 09 Jun 2010)


I really wish other carriers would call out T-Mobile on all of their false advertising. Then again, T-Mo isn't worth their time.

posted on 13 Jan 2011, 01:32 1

15. Phone Freak (unregistered)


T-mo is legit. been with them for a couple of years now (contract free) I wanna see how other carriers want to dis T-mobile.. "hey look how under priced their service is.." "come join our network we charge more, so in definition we are the better network" lol

posted on 13 Jan 2011, 02:10 1

16. Homotechual (Posts: 65; Member since: 27 Oct 2009)


Crap network? Hmmm let me see last time I checked METROPCS, CRICKET, US CELLULAR are all considered CRAP networks. T-Mobile may not be Verizon coverage wise but as of right now they are the fastest network. HSPA+ is legit, I know I'm running of my MyTouch hotspot right now and getting 6-7 on my download speeds depending where I sit in the house. They put the money into it, they can boast about it. How many times did Verizon and AT&T shove it in our faces with America's largest 3G network, and America's Fastest 3G network. 4G is another term for next generation and as far this is concerned judging from my 1meg speeds I was getting before on T-Mobile this is a improvment. Plus HSPA+ is already considered 4G by the FCC anyway so regardless of what you may think T-Mobile is legit for it's price, and few customers? Yes last time I checked 33 million customers is few considering Verizon had to purchase Alltel to become the nations largest carrier, AT&T wouldn't be where it's at without Cingular and Sprint cheated by buying Nextel.

posted on 13 Jan 2011, 03:09 5

17. sinfulta (Posts: 268; Member since: 11 Dec 2008)


Actually Tmobiles network is crap. I test all the carriers cellar networks every week all over the country as we do chipset design, including the one that's in your Mytouch 4G. Tmobile does have the fastest HSPA+, but the only company that has serious speeds right now is Verizon. A week and a half ago in Vegas when I was testing networks in prep for CES. Verizon was getting constantly 25-28mb on the DL and 14-18 on the Up. It's not just they're either. It's all over they are the quickest. The main factor I get with Tmobile is when it works it works, But when it doesn't work, it seriously doesn't work. It's very inconsistent and sporadic. Few customers is correct. It's not that many. Verizon acquired only 9 out of the 13 Million from Alltel, The other 4 Million got divided up between US Cellular and ATT. Verizon solidly built they're entire customer base except for the 9 million with 4 divested into others. BTW if you want a history lesson. TMobile bought VoiceStream which was OVER half they're customers! I bet your too young to remember that. So they all buy each other. So your precious Tmobile sir is not the sit pretty I don't make anything up and we are perfect service. Tmobile is also a second tier credit criteria company. 61% of their customer base has mild to severe credit issues and because they are second tier credit like the smaller regional operators is why many have the service, because they were not approved or required some form of deposit with the three major Tier 1 credit cellular carriers.

posted on 13 Jan 2011, 03:17

18. SprintLUVah (Posts: 10; Member since: 14 May 2009)


Ha ha... dude I love when you post sinful. I totally forgot about Voicestream. I used to have them in Florida. I like the fact that you are not some bullshit rep in the store. I hope you stay at Qualcomm forever so you can keep posting real facts and keep these youngstas in check! ha ha

posted on 13 Jan 2011, 10:47 1

22. RJ (unregistered)


T-Mobile has been building out their network solidly for a couple years now. The thing with them is that they focus on major cities and leave some of the rural areas out because it is simply good business and exactly what everyone on here would do if they were building a network. They do make some ridiculous claims though and I wish they (the 4 major networks) would all stop with the bs but it's not going to happen. As for the idiot above me, (sinfulta) you say I do this and that so people will believe you then you quote some retarded speeds that NOBODY will actually see on any network in the near future. Why don't you come on here 6 months from now when people are actually using Verizon's LTE network and show us 25mbs on your phone. I hate when people mix a little truth in with their bs...

posted on 14 Jan 2011, 10:52

24. remixfa (Posts: 13910; Member since: 19 Dec 2008)


lol, when Tmobiles HSPA+ launched, i saw solid 18s in the aircards and 10+ all the time on the g2. Its called "noone splitting the bandwith". When VZW has some people actually using the LTE, then we can do some speed tests and do apples to apples. will it be faster? yea it probably will, but only by a few mb/s, not by 10+. So then, it begs the question, if your sitting in a Tmobile HSPA+ spot as well as a VZW LTE spot, which provider do you chose if they both have coverage every where you go to? If the speeds are comparable, the devices are about the same, then why would you pay 40% or more to get VZW? is brand recognition worth an extra 1200-2000 over 2 years?

BTW, ATT has the worst network, hands down. Stick by my old saying "ABA". Anyone But ATT.. lol.

posted on 13 Jan 2011, 09:19 1

20. isellallfour (unregistered)


To be honest tmobile has around 2+ million unlocked iphones on it network right now.. call customer care and say "iphone" it will take u to thr iphone dept. I sell vzw ,tmo, att ,sprint, I have to say my area is dominated by vzw .. but dont call tmo chumps can u say 'deutch telecom' and a new ceo that is going to blow thr deep pockets.. probobly the deepest pockets of all the carriers. u will c tmo making leeps and bounds in the near future.

posted on 14 Jan 2011, 10:56

25. remixfa (Posts: 13910; Member since: 19 Dec 2008)


deutch telecom and Tmobile are 2 seperate companies. DT is an investor in Tmobile at 40% stake. They dont control it, and they dont give their deep pockets to Tmobile. The new Tmobile CEO is really trying to be more agressive than the old guy, who seemed happy in 4th place. Things have been changing quite quickly. Besides, hes saving money. Instead of hiring dozens of over the hill actors at millions a piece, he hires one hot chick to do a dozen commercials for pennies... and they are more effective than chevy chase ever could be. lol.
let peeps make fun of Tmo, the company has changed, the network is improving daily. soon they will see one way or another.. lol. I used to make fun of Tmo too, but they arent the same crap company they used to be.

posted on 13 Jan 2011, 09:38 1

21. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


"T-Mobile...step up to nationwide 4G". LOL...talk about desparation. Man TMo will do anything for sales...take away add a line charges slash prices...blatantly lie about nationwide 4G. And you wonder why you are STILL fourth largest carrier. Cute commercial but in reality nobody believes you T-Mobile. Good luck tho

posted on 13 Jan 2011, 12:28

23. omarc26 (Posts: 357; Member since: 05 Dec 2009)


well i gotta admit over here in los angeles t-mobile is crap.. But at&t is even worse muuuuch worse in terms of reception and call quality and dropped calls. With t-mobile at least im able to make calls without them disconnecting at&t in th other hand is the opposite u cant stay connected to a call more than 5 minutes because it just drops the call nd u get call ended even tho the phone has 5 bars of service i have had plenty of phones from at&t iphone 4 , samsung captivate , bb torch and htc surround and they all have the same problems it was frustating that i cudnt talk more than 5 minutes without the call disconnecting grrr it not my phones its at&ts shitty service ...its not lik i live in the middle of nowere i live right in the city . With t-mobile i had a bb bold and never dropped a call .Over here verizon nd sprint are the only good companies cuz even tho t-mobile doesnt drop alot of calls ovr here reception inside buildings suck u get no service inside buildings while verizon and sprint come tru and have service..

posted on 14 Jan 2011, 17:45

26. VZGuy (unregistered)


Nice, T-Mobile... I'm not going to argue whether HSPA+ is 4g. Even though LTE is faster, HSPA+ will fit most customers' needs.

That being said, if the iPhone came to your network today, it would be 3G too. Apple are the ones who decided not to fit a 4G radio into their shitty phone, not VZ or AT&T. Nice try.

posted on 01 Feb 2011, 14:51

27. trixtur (unregistered)


Sounds to me like there are a few people upset that they are locked into contracts with Large network companies that don't care if their customers have slow data rates because they can't leave without paying hefty cancellation fees. When they see commercials like this, and take a look at the facts like the size of the HSPA+ network all they can do is complain and throw out insults.

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