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Sprint admits to throttling despite “Truly Unlimited” claims

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Sprint admits to throttling despite “Truly Unlimited” claims
If you watch TV sans-DVR, you’ve probably seen the Sprint commercial promoting its “Truly Unlimited” data plan. In the spot Sprint knock AT&T and Verizon for charging extra for going over 2GB of data then, here’s the kicker, the commercial says, “T-Mobile claims they’re unlimited but, use your phone a lot, and they slow down your data speed. With Sprint you don’t get charged extra, you don’t slow down…”

What makes this commercial so interesting is that at an investor conference on Thursday, Chief Executive Dan Hesse said, "For those that want to abuse it, we can knock them off.” He then admitted that Sprint throttles data for approximately 1% of its users.

Here is the commercial in case you haven’t seen it. It sure is an interesting definition of “Truly Unlimited.”



source: NASDAQ via Mashable

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1. Atrixboyyy posted on 05 Jan 2012, 19:00 1

Lmao how hilarious .

2. vvelez5 posted on 05 Jan 2012, 19:02 3

What is considered an abuse? Sprint shouldn't be advertising that if they aren't offering truly unlimited data. That is a lie to the consumer and I wonder if it could be brought up as fraud. Doubt it, because I'm sure it says that somewhere in the contract. But that commercial is definitely misleading.

3. android1234 posted on 05 Jan 2012, 19:04 3

Soon it will be 5% then 2GB

4. remixfa posted on 05 Jan 2012, 19:04 1

honestly, they need to to protect network integrity for everyone else. that top 1% eats the vast majority of the data bandwidth. Its not surprising. What will be interesting to see is if they stop that "no throttling" claim in their commercials.

5. kcombs posted on 05 Jan 2012, 19:11 1

1%? come on Sprint your network can't be that slow.. we know you are throttling more then that.

7. remixfa posted on 05 Jan 2012, 19:18 4

Sprint/VZW "3g" is only at max 1.5mb/s in real life. Throw on some network congestion and that can be brought sub 1mb/s really quickly.
Wimax is extremely congested all the time since clearwire oversold their products on the network.

so yea, its probably that slow. :)

16. TheInfamousCJ posted on 05 Jan 2012, 21:01

Aye Remixfa; totally unrelated I have the bobsled by t mobile app and now on my android device I can make calls to landline and mobile numbers within usa canada. One I am about to swap from my 1500 unlimited messages and 5gb of high speed data to that walmart 30 a month plan. Do you think the carriers will ever do away with traditional minutes and have VOIP and data plans only? Bobsled works on wifi and my mobile data I am kicking my traditional plan to the curb as long as I have 5gb I am good.

20. remixfa posted on 06 Jan 2012, 07:25 1

infamous,
I love the 30 walmart plan. If I was ever NOT a Tmo employee, thats exactly where I'd go. 100 mins, unl text and 4g web for 30 bux is impossible to beat.

17. networkdood posted on 05 Jan 2012, 21:03

I get half that speed on 3G, but it seems fairly quick compared to my AT&T Captivate that was getting 3-5Mbps. Then again, the RAZR is just a better and faster phone.

6. cjjohnson86 posted on 05 Jan 2012, 19:16

Don't care, not going back to Sprint or At&T. I'm sticking with t-mobile, but this is pretty funny. Deep down we all knew they throttled.

8. Samsung posted on 05 Jan 2012, 19:37

Ha ha funny that they claimed that. This article is an irony.

9. akhi216 posted on 05 Jan 2012, 19:42

Agrees with android1234. Next it'll be 5% then 2 GB right around the time they start rolling out LTE phones. Then they'll try to buy T-Mobile LOL.

10. blaze456 posted on 05 Jan 2012, 19:48

if they are smart they will throttle at atleast 4GB to be competitive

11. Tottenham posted on 05 Jan 2012, 19:59 1

As posted on Engadget: Update: TechCrunch says that Hesse was misquoted, and that the quips only apply to people "while roaming."

12. e.wvu (unregistered) posted on 05 Jan 2012, 20:04

Just for 1% of there subscribers so it's not really a big deal.

13. Cwebb posted on 05 Jan 2012, 20:15

.97 mbps? Phonearena thats false advertising, I'd be happy to get .1 mbps when I was on my Evo. Best thing I ever did to it was change the PRL to Verizon, w/o rooting btw

14. luis_lopez_351 posted on 05 Jan 2012, 20:37

dont worry, he's just trying to prepare us for LTE speed throttling, don't worry. Besides, everyone's doing it.

15. networkdood posted on 05 Jan 2012, 20:58

So, all major networks throttle - AT&T throttles lightning quick fast, like their LTE network - my friend has a VIVID - gets 15 Mbps on just HSPA+ alone and after a week of use, he is throttled after not even using the full 2GB.
Temporarily get an iphone 2G - original - use it for a few days - comes with unlimited data. Call back to switch to your current phone of use, and the AT&T rep will have access to unlimited data for your device - even LTE 4G - but beware of throttling.

18. rwolf1984 posted on 05 Jan 2012, 21:13 1

It's only the top 1%...abusers. so for the normal people that use 1, 2, or 3 Gigabytes maximum it doesnt affect them. Don't get played into the hype of the headline. Sprint is the best value out there. Sprint has every right to police its network. Just like phonearena can police its site and ban all the trolls, lol

19. HamasMane posted on 06 Jan 2012, 00:30

Certain months i use around 6gb of wimax, and thats a lot of data, but my service doesn't slow down, so for you to be in that one percent you would have to use an outrageous amount of data

21. ZayZay posted on 06 Jan 2012, 10:15

I would like to know how much that 1% is downloading.

I have used 12 GB's 9 days into my plan. Whoops!

We are the 99%.

22. dahaka17 posted on 06 Jan 2012, 10:56

that 1% is using over 50 gigs while roaming ...

23. ZayZay posted on 06 Jan 2012, 12:05

Good luck using 50 gb's in a month while roaming.

24. downphoenix posted on 06 Jan 2012, 15:37 1

a certain site apparently doesn't follow Sprint on Twitter because they have denied these claims on there.

25. paynekiller posted on 10 Jan 2012, 07:55

I could never reach 2GB in a month if I can't get over 200kbps on 3G

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