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Sony PSP ad takes aim at the iPhone as a gaming device

Posted: , by Alan F.

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Sony PSP ad takes aim at the iPhone as a gaming device
Sony's new television spot for the PSP has all of the classic elements that make for a great television sitcom. You have Marcus, the street-smart kid, playing his PSP on a school bus. His opposite number is Josh, a rather "square" looking clean-cut lad holding what appears to be an iPhone and bragging about the "sweet" game (called Lame Castle) he is playing on the handset. Marcus responds by saying that the iPhone is good for texting Grandma and for calling your girl. But when it comes time to play "Big Boy games", our hero suggests using the PSP that he is holding in his hands.

In addition to offering a superior gaming experience on his device, Marcus touts the $9.99 price for some of Sony's older games. And just to make sure that Josh understands what he is saying, Marcus calls him on the phone. It's all just another attempt to slow down the speed at which cellphones have become a legitimate gaming platform. After all, you carry them everywhere and you can download games on the fly for a reasonably cheap price. According to research firm NPD, Sony sold only 84,000 PSP devices in the U.S last month which means that for Sony, a lot is riding on Marcus' power of persuasion.

source: ArsTechnica, NPD

8 Comments
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posted on 20 Oct 2010, 01:47

1. BeInspired (Posts: 45; Member since: 21 Apr 2009)


This is the coolest video, i liked it very much, that is right, when it comes to game, iPhone is a sucker, lol, texting grandma and calling gf, that is it, other features can ignore, useless like face time funtion.

posted on 19 Aug 2010, 11:37

8. Dood (Posts: 269; Member since: 23 Mar 2009)


So, you gonna buy one?

posted on 18 Aug 2010, 01:20

2. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


This is pretty stupid actually. Yea, you can take a PSP around, but most people don't want a PSP unless they are into more gaming. An iPhone is actually a really great alternative considering how some of those "big boy" games are now on them. People have cell phones and thats all they want in their pocket, with as many features possible. Plus, 9.99 for each game can get pricey. You can find gaming apps for .99 cents. If anything, I don't think they should be focusing on the iPhone as much and start focusing on the Nintendo 3DS.

posted on 18 Aug 2010, 08:58

3. YouLostTheGame (Posts: 441; Member since: 11 Dec 2008)


This isn't just a shot at the iPhone, but every phone out there (including Android) that has the ability to play games on it. I have a PSP and a Droid X with SNES, NES and Genesis emulators on it, but I can't tell you how much better I prefer physical buttons to onscreen "virtual" buttons. Liked the add, but think it misses the mark, especially when the "big boy games" are fucking golf, racing and a quiz show game. Gimme a break!

posted on 19 Aug 2010, 00:04

5. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


Tell me about it...onscreen controllers need work. For this very reason, i stay away from any mobile phone game outside of the basic games.

posted on 19 Aug 2010, 06:20

6. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


I get what you mean, but I wouldn't even categorize those kind of games with the ones on the iPhone or even Android. The games on the iPhone have a much different way of being played - by touch, and not with a stylus. All the games pretty much utilize that as their main control, which works perfect. Games that require controls like a joystick or buttons are understandably better on the PSP, but what about those games you can just use your finger for? If I wanna play an RPG, I'd play on a PSP, but if I wanted some fast easy fun, I'd just play with an iPhone or iPod Touch. You can actually make faster actions (in different situations of course) with touch vs. buttons/selecting. What about the six axis thing, like the game super monkey ball? That's used in a whole mess of games too. I have a Nexus and I know what you mean about the emulators. It sucks, but its good enough considering its cheap and easy without the big long form factor the PSP has in your pocket.

posted on 18 Aug 2010, 11:11

4. BeInspired (Posts: 45; Member since: 21 Apr 2009)


Sony is coming out PSP with phone function very soon, apple, watch out! iPhone, what are you going to do next?

posted on 19 Aug 2010, 06:21

7. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


Dunno if thats true, but to add to your comment, Microsoft has that Xbox Live stuff too. How crazy is that?

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