Based out of Dallas, the executive spent two years at Samsung Mobile and recently explained how Samsung wanted to be in charge of advertising its own products instead of relying on the carriers to spend money on promoting the brand. This led to a number of witty television commercials, some of which poked fun at those Apple iPhone users who wait all day on a long line to buy the phone. The carriers liked the idea of Samsung running its own spots because this way they wouldn't have to shell out as much money to promote Samsung's models.
While Packingham's decision to leave was announced today, it was known internally on Tuesday. No replacement has been named.
source: NewYorkTimes via BusinessInsider