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Samsung loses $10 billion of its value over rumor that Apple will cut orders

Posted: , by Victor H.

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Samsung loses $10 billion of its value over rumor that Apple will cut orders
Samsung has just lost $10 billion, or 6%, of its market valuation over a rumor that its biggest customer, Apple, has switched to ordering chips from Japanese silicon maker Elpida. This goes on to show just how powerful a single rumor might be, even when it comes from a source that has a mixed track record as Taiwanese DigiTimes in this case.

The report stated that Apple orderd DRAM chips from Elpida's Hiroshima plant in Japan, occupying nearly half the total chip production capacity. And despite it not pointing out any specific sources, the rumor has hit Samsung stock hard.

The Korean company is currently the world’s biggest DRAM maker, but if the rumor proves true Apple might be moving to change that. Recently, US chip maker Micron was said to be looking into merging with Elpida, and a joint company could pose a real threat to Samsung.

"It looks like Apple doesn't want to see Samsung and hynix dominate the chip market. Apple wants to maintain its bargaining power by keeping Elpida running," an analyst at LIG Investment & Securities, Choi Do-yeon, said.

Other analysts pointed out, that the rumor was only the last straw, and the drop in market value was coming anyway because of a worsening international environment. Where’s the truth? It seems the rumor had some role in this, but finally you get to decide.

source: Reuters

22 Comments
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posted on 16 May 2012, 07:04 15

1. I_Slap_Fat_Kids (Posts: 39; Member since: 04 May 2012)


Looks like it's time to buy Samsung stock.

posted on 16 May 2012, 16:47 1

16. cheetah2k (Posts: 738; Member since: 16 Jan 2011)


Taiwanese DigiTimes better be right on this occasion. If not, Samsung would be more than likely sue the pants off them for share price devaluation.

posted on 16 May 2012, 07:10 1

2. dickwyn (Posts: 552; Member since: 07 May 2012)


looks like a 50/50. it may be true or false

posted on 16 May 2012, 07:19 3

3. Commentator (Posts: 2184; Member since: 16 Aug 2011)


As long as Elpida can produce to Apple's standards, this is a pretty smart move by Apple, even if I have a personal vendetta against Apple as of yesterday night...

posted on 16 May 2012, 19:33 1

18. Doakie (Posts: 871; Member since: 06 May 2009)


No kidding. I disliked Apple before, now I effing hate Apple.

posted on 16 May 2012, 07:23 8

4. jove39 (Posts: 1206; Member since: 18 Oct 2011)


Yeah...rumour is...Samsung has received huge order of flexible displays from *cough* Apple.

posted on 16 May 2012, 07:34 1

5. -RVM- (Posts: 329; Member since: 19 Oct 2011)


I don't think it's Apple. Apple wouldn't buy only 900k displays - what would be the point ?

posted on 16 May 2012, 08:24 1

7. -box- (Posts: 3568; Member since: 04 Jan 2012)


Staggered orders?

posted on 16 May 2012, 13:55 1

11. remixfa (Posts: 13902; Member since: 19 Dec 2008)


at apple volumes? That wouldnt get you past launch day.

posted on 16 May 2012, 08:18 1

6. andro. (Posts: 1927; Member since: 16 Sep 2011)


Alot of random rumours these days,most of them unfounded,if we were to believe half them then ifans would have an iphone right now with Lte,a 12mp camera,teardrop design,4 inch screen,quad core,non shatter etc.

posted on 16 May 2012, 08:28 1

8. -box- (Posts: 3568; Member since: 04 Jan 2012)


If true, yay for the Japanese workers and their families as the entire country recovers after the disasters they've been through. Competition is good for the consumer, so either Samsung will do something retaliatory (if this is true) against apple (i.e. keep the best chips or screens or other component technologies for themselves and not be as flexible on prices) or competitive (selling better components to other manufacturers to undercut apple's capabilities).

posted on 16 May 2012, 20:20

19. Hemlocke (unregistered)


Samsung can't really do that. The kind of money they would lose, both contract and market cap, would be devastating. Samsung loses bargaining position day by day, because of things like TSMC expanding production, Sharp's IGZO displays, and other manufacturers catching up, while Apple just keeps gaining it through monster sales numbers. I doubt many companies would cut off their nose to spite their face.

posted on 16 May 2012, 08:55 1

9. som (Posts: 768; Member since: 10 Nov 2009)


Apple and Samsung patent wars, Samsung lost both the courtrooms and Apple purchase components of $10 billion each year.

posted on 16 May 2012, 12:52 2

10. gallitoking (Posts: 4630; Member since: 17 May 2011)


who needs who ?.. for all of you saying that Apple needs Samsung..

posted on 16 May 2012, 13:58 1

12. remixfa (Posts: 13902; Member since: 19 Dec 2008)


maybe u didnt read the part where 2 companies have to merge to be able to handle apple's orders which samsung handles with ease.

The only thing that means is that iphone shipments will become experimental with a new company and may come into shortages, or deity help you, another major disaster in japan which will really mess things up.

That also just means that there is more supply for others to go around. Its not like samsung will be stuck with all those chips, there are plenty of people that want them... they are the cream of the crop after all.

posted on 16 May 2012, 14:56 2

13. gallitoking (Posts: 4630; Member since: 17 May 2011)


but once Apple finds a replacement.. Samsung will take the bigger hit...

posted on 16 May 2012, 15:00 1

14. remixfa (Posts: 13902; Member since: 19 Dec 2008)


no.. other people will swoop in and pick up orders. samsung produces at max capacity and sells out. there is more demand than they can manufacture. IF there is any truth to this, and IF it actually happens, there will be a waiting line at Samsung for people to buy all the freed up merch. They were a mega corporation before Apple ever made the iPhone, and they will be a mega corporation after.

If anything, being the main supplier for the #1 cell phone, and the #1 android phone has only made them more in demand. Samsung hardware = high quality.

posted on 16 May 2012, 16:42 1

15. gallitoking (Posts: 4630; Member since: 17 May 2011)


please read the title of the article... not surprise you are in denial...but ohhh well your opinion usually goes agaisnt common sense

posted on 16 May 2012, 18:26

17. cepcamba (Posts: 717; Member since: 27 Feb 2012)


In case Apple decides to get parts from other sources, Samsung just lost one customer. They still have their capability to produce hardware. And if Samsung can't sell to Apple, they can sell to other device makers. And since they are the biggest manufacturer they can easily adjust prices.

The only way Apple can stop relying on Samsung is when they build their own plants.

posted on 16 May 2012, 21:10

21. tha.fox (Posts: 100; Member since: 30 Nov 2011)


gallitoking you are anoying and pointless to this web site everything u say is stupid

posted on 16 May 2012, 20:23

20. Hemlocke (unregistered)


Samsung cannot sell one single SoC fabbed for Apple. Not one. The DRAM? Yes, but they aren't the best DRAM makers, now, are they? The screens? Doubt many are going to cough up the cash for Apple screens because nobody else could buy in those quantities to achieve good prices, nor would they want to buy a bunch of 3.5" or 4" screens. I expect to see IGZO screens on the next iPhone, anyway.

posted on 16 May 2012, 21:12

22. Saamic (Posts: 99; Member since: 20 Feb 2012)


I hate how Apple is such a jerk towards Samsung and Google, but they don't return any fire! I would hold back the youm screens from Apple to make their product less reputable if I were at Samsung, and I would pull back Google software from the iPhone app market if I was Google

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