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Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012

Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012

Posted: 10 Jan 2012, 05:32, by Victor H.

Categories: Nokia Nokia Samsung Samsung CES2012 CES2012 Bookmark

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Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012

Samsung has spent just a single quarter as the world’s biggest smartphone maker, but its chief executive is confident that the company will also dominate feature and smartphone sales combined in 2012. Samsung CEO Choi Gee-sung was convinced that 2012 will mark the end of Nokia’s 14-year rule of the handset market, and Samsung will take over.

The chief executive said that Samsung has already zipped past Nokia in terms of revenue in the latest reported quarter. Next stop? Shipped phones.

Current estimates show that Nokia is expected to have sold 418 million phones in 2011, while for Samsung that number is approximated at around 320 million.

Nokia’s decline started first quietly after the launch of the iPhone in 2007, and after the company failed to react to the touchscreen craze with its Symbian devices, it was already too late for its MeeGo platform. After a top management shift in 2010, in February 2011 Nokia deserted its burning platforms and turned to Microsoft’s Windows Phone. In the second quarter of 2011, Nokia lost its 10-year smartphone king title to Apple, and in the third quarter - to Samsung.

But Nokia is still very strong in developing markets - an area where Samsung will find it hard to fight the Finns. Analysts pointed out that in order for Samsung’s forecast to come true in 2012, that would mean that the Nokia Windows Phone family will fail miserably or Samsung would need to make a bigger push in emerging markets.

Could Samsung beat Nokia in phone shipments as fast as this year? What has to happen for this? Chime in with your opinions below.

source: Reuters

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1. redmd posted on 10 Jan 2012, 06:40 10 0

most likely so. it's a common knowledge that in some countries Samsung is the new Nokia and unlike Nokia Samsung tries to target both high end and low end market.

2. eiyoy009 posted on 10 Jan 2012, 06:41 12 3

yah...sammy can beat nokia FOR THE MEAN TIME but after androids demand nokia can rule again...not as a NO.1 manufacturer by volume but the NO.1 in smartphones!!

12. SleepingOz posted on 10 Jan 2012, 09:15 0 0

Nice one!

3. hunted posted on 10 Jan 2012, 06:56 4 0

Sammy is a winner for just 2011, we still have years to come that means Nokia has models to release. I wish all the best for Sammy & Nokia. Way to go everyone

4. bloodline posted on 10 Jan 2012, 06:57 3 7

i dont know anyone with a nokia in the uk

20. bbblader posted on 10 Jan 2012, 11:36 4 1

you dont have much friends do you?

34. TreyTreyTaylor posted on 10 Jan 2012, 15:16 0 0

Yea or maybe everyone he knows stepped up to a real os :P

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5. remixfa posted on 10 Jan 2012, 07:04 3 12

I think Nokia's time as king is over. Kings come n go and this one is going. I dont think nokia has to "fail miserably" as much as samsung is going to have an increase in sales. If samsung has another year around 15% growth and Nokia loses a little over 10% for the year, that puts samsung ahead in total volume. Considering the slides that happened this year, that is very much in the realm of possibility.

6. JSern posted on 10 Jan 2012, 07:26 6 2

Too soon to tell, since Lumia 900 is coming to the US.

7. knights4life03 posted on 10 Jan 2012, 07:34 5 0

I hope nokia takes the throne because its always amazing when a manufacture that is new to the market or specifically the u.s. takes the title for biggest smartphone maker. And also not just sammy versus nokia.... its android versus windows phone since nokia will be embracing wp7....

8. seylan posted on 10 Jan 2012, 07:43 6 1

Well it all depends on Nokia's upcoming Windows Phone 8 smartphones...They HAVE to give it all they got or else...As for now, their current line up of smartphones is .... average..they don't have a proper flagship device! The Lumia 900 HAS to be priced cheap, like $500 unlocked, because Android competition is very tough, and most of them show better value.

9. knights4life03 posted on 10 Jan 2012, 07:51 7 2

Well the lumia 900's design has more value than most android superphones 4 sure even the galaxy sII

10. henrickrw posted on 10 Jan 2012, 07:54 0 0

Real Deal

11. RamyRamz69 posted on 10 Jan 2012, 08:42 8 2

Meh, no way Samsung is going to overthrow Nokia if you ask me. While Nokia is actually developing and updating their Symbian powered phones, Samsung is totally leaving their Bada OS. Apart from that, not everyone one now will buy a Samsung phone knowing that they just update a few amount of their devices to the latest Google platform.

Apart from that...Lumia 900 please?

14. drahmad posted on 10 Jan 2012, 10:40 0 2

a korean person is saying that? i can not believe.

23. RamyRamz69 posted on 10 Jan 2012, 12:12 3 0

So you mean because I am Korean I for example should say that Hyundai is better than Dodge/Chevrolet without clear proofs? And FYI, I am from North Korea :)

36. drahmad posted on 11 Jan 2012, 00:26 0 1

ah got it

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37. RamyRamz69 posted on 11 Jan 2012, 06:44 2 0

Not really, I don't expect an Indian to get it. We Koreans indeed have pride when it comes to our technology and products, but we don't underestimate or overestimate anything including ourselves.

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39. drahmad posted on 11 Jan 2012, 06:59 0 0

i am a pakistani dude. i did not mean something bad buddy...:p

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13. Bluesky02 posted on 10 Jan 2012, 09:16 5 1

Samsung you make great phone but don't be over confident. Nokia has just started releasing its Windows Phones this year. Aside from cheap plastic black box design, Nokia offer better design. I'm sure Galaxy 3 will be great phone, but Nokia will bring more surprises.