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Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012

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Samsung confident it will beat Nokia, become the world’s biggest phone maker in 2012
Samsung has spent just a single quarter as the world’s biggest smartphone maker, but its chief executive is confident that the company will also dominate feature and smartphone sales combined in 2012. Samsung CEO Choi Gee-sung was convinced that 2012 will mark the end of Nokia’s 14-year rule of the handset market, and Samsung will take over.

The chief executive said that Samsung has already zipped past Nokia in terms of revenue in the latest reported quarter. Next stop? Shipped phones.

Current estimates show that Nokia is expected to have sold 418 million phones in 2011, while for Samsung that number is approximated at around 320 million.

Nokia’s decline started first quietly after the launch of the iPhone in 2007, and after the company failed to react to the touchscreen craze with its Symbian devices, it was already too late for its MeeGo platform. After a top management shift in 2010, in February 2011 Nokia deserted its burning platforms and turned to Microsoft’s Windows Phone. In the second quarter of 2011, Nokia lost its 10-year smartphone king title to Apple, and in the third quarter - to Samsung.

But Nokia is still very strong in developing markets - an area where Samsung will find it hard to fight the Finns. Analysts pointed out that in order for Samsung’s forecast to come true in 2012, that would mean that the Nokia Windows Phone family will fail miserably or Samsung would need to make a bigger push in emerging markets.

Could Samsung beat Nokia in phone shipments as fast as this year? What has to happen for this? Chime in with your opinions below.

source: Reuters

39 Comments
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posted on 10 Jan 2012, 06:40 10

1. redmd (Posts: 896; Member since: 26 Oct 2011)


most likely so. it's a common knowledge that in some countries Samsung is the new Nokia and unlike Nokia Samsung tries to target both high end and low end market.

posted on 10 Jan 2012, 06:41 12

2. eiyoy009 (Posts: 57; Member since: 01 Jun 2011)


yah...sammy can beat nokia FOR THE MEAN TIME but after androids demand nokia can rule again...not as a NO.1 manufacturer by volume but the NO.1 in smartphones!!

posted on 10 Jan 2012, 09:15

12. SleepingOz (unregistered)


Nice one!

posted on 10 Jan 2012, 06:56 4

3. hunted (Posts: 336; Member since: 21 Sep 2011)


Sammy is a winner for just 2011, we still have years to come that means Nokia has models to release. I wish all the best for Sammy & Nokia. Way to go everyone

posted on 10 Jan 2012, 06:57 3

4. bloodline (Posts: 693; Member since: 01 Dec 2011)


i dont know anyone with a nokia in the uk

posted on 10 Jan 2012, 11:36 4

20. bbblader (Posts: 580; Member since: 24 Oct 2011)


you dont have much friends do you?

posted on 10 Jan 2012, 15:16

34. TreyTreyTaylor (Posts: 309; Member since: 21 Dec 2010)


Yea or maybe everyone he knows stepped up to a real os :P

posted on 10 Jan 2012, 07:04 3

5. remixfa (Posts: 13942; Member since: 19 Dec 2008)


I think Nokia's time as king is over. Kings come n go and this one is going. I dont think nokia has to "fail miserably" as much as samsung is going to have an increase in sales. If samsung has another year around 15% growth and Nokia loses a little over 10% for the year, that puts samsung ahead in total volume. Considering the slides that happened this year, that is very much in the realm of possibility.

posted on 10 Jan 2012, 07:26 6

6. JSern (Posts: 282; Member since: 22 May 2011)


Too soon to tell, since Lumia 900 is coming to the US.

posted on 10 Jan 2012, 07:34 5

7. knights4life03 (Posts: 131; Member since: 09 Jun 2011)


I hope nokia takes the throne because its always amazing when a manufacture that is new to the market or specifically the u.s. takes the title for biggest smartphone maker. And also not just sammy versus nokia.... its android versus windows phone since nokia will be embracing wp7....

posted on 10 Jan 2012, 07:43 6

8. seylan (Posts: 20; Member since: 01 Dec 2011)


Well it all depends on Nokia's upcoming Windows Phone 8 smartphones...They HAVE to give it all they got or else...As for now, their current line up of smartphones is .... average..they don't have a proper flagship device! The Lumia 900 HAS to be priced cheap, like $500 unlocked, because Android competition is very tough, and most of them show better value.

posted on 10 Jan 2012, 07:51 7

9. knights4life03 (Posts: 131; Member since: 09 Jun 2011)


Well the lumia 900's design has more value than most android superphones 4 sure even the galaxy sII

posted on 10 Jan 2012, 07:54

10. henrickrw (Posts: 407; Member since: 16 Sep 2011)


Real Deal

posted on 10 Jan 2012, 08:42 8

11. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Meh, no way Samsung is going to overthrow Nokia if you ask me. While Nokia is actually developing and updating their Symbian powered phones, Samsung is totally leaving their Bada OS. Apart from that, not everyone one now will buy a Samsung phone knowing that they just update a few amount of their devices to the latest Google platform.

Apart from that...Lumia 900 please?

posted on 10 Jan 2012, 10:40

14. drahmad (Posts: 478; Member since: 20 Aug 2011)


a korean person is saying that? i can not believe.

posted on 10 Jan 2012, 12:12 3

23. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


So you mean because I am Korean I for example should say that Hyundai is better than Dodge/Chevrolet without clear proofs? And FYI, I am from North Korea :)

posted on 11 Jan 2012, 00:26

36. drahmad (Posts: 478; Member since: 20 Aug 2011)


ah got it

posted on 11 Jan 2012, 06:44 2

37. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Not really, I don't expect an Indian to get it. We Koreans indeed have pride when it comes to our technology and products, but we don't underestimate or overestimate anything including ourselves.

posted on 11 Jan 2012, 06:59

39. drahmad (Posts: 478; Member since: 20 Aug 2011)


i am a pakistani dude. i did not mean something bad buddy...:p

posted on 10 Jan 2012, 09:16 5

13. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Samsung you make great phone but don't be over confident. Nokia has just started releasing its Windows Phones this year. Aside from cheap plastic black box design, Nokia offer better design. I'm sure Galaxy 3 will be great phone, but Nokia will bring more surprises.

posted on 10 Jan 2012, 11:06

16. hunted (Posts: 336; Member since: 21 Sep 2011)


Samsung is great and yes i agree to you

posted on 10 Jan 2012, 11:47 1

22. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


Don't you think Samsung will also come up with SGS 2 type of a phone for Windows Phones as well, which will compete with Nokia on the same platform, just as Samsung produces best Android Phones. Didnt it cross your mind that Samsung won't just focus only on Android, but to keep their position, they'll also start making good phones for Windows Mobile. or maybe release Galaxy 3 on both Android and Windows Mobile? Just A Thought, not a fact

And one more thing. Don't you think Samsung has a plan? This is what I think, Samsung will top Nokia because Samsung is found on multiple platforms while Nokia will only be available with one flavor: Windows Mobile (Which is just one of the flavors Samsung is offering)

posted on 10 Jan 2012, 10:50 3

15. gallitoking (Posts: 4690; Member since: 17 May 2011)


I just dont see Samsung overtaking anyone anytime soon.. releasing a Samsung phone every week is nice to saturate the market.. but Samsung phone show age faster than any other phone.. so it will catch up to them.. in 2012... second... Nokia products are nice build and quality not copycats like Samsung...

posted on 10 Jan 2012, 11:07 4

17. knights4life03 (Posts: 131; Member since: 09 Jun 2011)


Samsung releases their best phone once a year not including the us versions

posted on 10 Jan 2012, 12:12 4

24. remixfa (Posts: 13942; Member since: 19 Dec 2008)


and exactly how does a samsung phone "show its age" faster than anyone?

the strongest handset on the market? the SGS2. When was it launched? spring 2011.
best screen on the market other than a nexus? SGS2
who makes the nexus screen? samsung

like always, there is a lot of wind coming out of your mouth, but no discernable ideals.

posted on 10 Jan 2012, 12:55 1

26. -box- (Posts: 3823; Member since: 04 Jan 2012)


I don't disagree with the GS2 being the strongest on the market, it definitely holds its own. However, I would submit that the LG Nitro, LG Spectrum, or HTC Rezound have (arguably) a better screen, as they have higher ppi and HD screens, with better viewing angles than Super AMOLED. Don't get me wrong, I like the GS2, but I wouldn't say it has the BEST screen. I think LG has a pretty good hold on screen quality.
That being said, I would say that Samsung's Exynos is a killer chip, and I think its dominance is one of the reasons Intel is so adamant about getting quickly into the mobile phone industry and immediately try to become a strong leader

posted on 10 Jan 2012, 13:22 3

30. jinwons (Posts: 95; Member since: 24 Nov 2010)


The upcoming SGSIII with HD SAMOLED+ will be the new king of phone display. Also quad core Exynos 4412, dual core Exynos 5250 based on A15 will be ruling the smart devices this year.

posted on 10 Jan 2012, 13:33

31. gallitoking (Posts: 4690; Member since: 17 May 2011)


dude stick to the present... the phone released in 2015 will be better than your SGSIII.. see how dumbed I sounded.. exactly... and BTW sorry to hear about your Android phone lagging... see now I am speaking in the future... hmmmm

posted on 10 Jan 2012, 13:06

28. gallitoking (Posts: 4690; Member since: 17 May 2011)


amoled is just like the retina display.. pure marketing... the Nova diplays made by LG are in my opinion the best screen.. so go outdoors and look at a NOVA display.. before .. amoled is good for contrast but not brighness or even outdoor visibility... like the NOVA screen... SGSII well they are nice like any thing that is new.. but like all Samsungs... they get old quick... and are not the best phone in the market.. today... they are old... and the wind doesnt come out of my mouth... it goes out my back door

posted on 10 Jan 2012, 13:39 3

32. remixfa (Posts: 13942; Member since: 19 Dec 2008)


LOL, im glad you think nova displays are the best.. because a nova display IS a retina display.. lolol. LG makes apple's "retina" display. The nova is the exact same screen.. yet bigger.. and since its a newer tech than the current "retina" display, it has better blacks.

Its definitely a nice screen. Better than everything probably except amoled. The only thing holding amoleds back was the screen resolution which has obviously been fixed since its the first to 720p resolution. Hard to beat pure blacks, high resolution, stellar contrast, great battery life (as long as its not displaying white), best outdoor visibility, and one of the best viewing angles.

posted on 10 Jan 2012, 18:17

35. gallitoking (Posts: 4690; Member since: 17 May 2011)


wow really I didnt know they make the Apple screens... duh.. we all know that remix we are not slow like you... according to the experts here in PA

http://www.phonearena.com/news/NOVA-Display-vs-Super-AMOLED-Plus-vs-Retina-Display-vs-IPS-LCD_id18644

and watch out for Sharp .. they will put Amoled in check as well.. if you are going to drink the Amoled juice at least stir it.. there is fruit (apple) on the bottom....

posted on 11 Jan 2012, 06:58

38. remixfa (Posts: 13942; Member since: 19 Dec 2008)


dude, screens are preference for one. i very much prefer even the lower res amoled screen to the retina/IPS screens.

Besides, were just talking about the 720p amoled screen, not the older screen on the SGS2. Your comparison is on the older screen (which is beautiful), not the newer one. get with it man.

posted on 10 Jan 2012, 12:50 1

25. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)


Don't worry gallito no One is going to take Apples 2nd place

posted on 10 Jan 2012, 11:18 6

18. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


i think its a fact, Applettes hate anything Samsung (I stand to be corrected, reply to tell me otherwise instead of thumbs down)

Applettes throw away yo Samsung TVs (Which by d way Samsung makes better TVs)

posted on 10 Jan 2012, 11:19 5

19. SlimSoulja86 (Posts: 642; Member since: 03 Nov 2011)


@SlimSoulja86, thats not true, I love Samsung, well I meant to say iLike Samsung.

posted on 10 Jan 2012, 12:57 3

27. -box- (Posts: 3823; Member since: 04 Jan 2012)


I wouldn't disagree with that, but on the other hand apple owes a lot to Samsung for the chips it makes for it. The iphones and ipads would have been even more worthless without the Samsung-produced A4 chip

posted on 10 Jan 2012, 11:43 3

21. bbblader (Posts: 580; Member since: 24 Oct 2011)


even if that happenes it will be just for a few weeks
here in my class everyone thinks that nokia are the best phones and if they get android oh boy nokia will be the best smartphone maker in the world
and i like nokia's normal phones here in my country the nokia 101 which has 16GB just costs about $7 more than the old nokia 1010 etc.
nokia has the best feature phones,now all they need is android and they will have every single good os
android,symbian and wp are the best os' for me atleast

posted on 10 Jan 2012, 13:07

29. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


I doubt this. The Lumia 900 looks really nice, and does seem to rival the iphone in smoothness, intuitivity, responsiveness, and simplicity (as to what I've heard). So 2012 could just be the year where Nokia could bounce back. I think they are on the right path. I could see Nokia to be Apple's main competition in 2012, not samsung or any android OEM. Nokia might even contribute to android's decline in 2012 if their winmo lineup of phones get more attention. We all know that iphone users are happy with their iphones and are likely to keep their iphones. We all know as well that there are a lot of frustrated android users who are just waiting for a better alternative other than the iphone, and Nokia winmo phones could just be what they're looking for.

posted on 10 Jan 2012, 13:48 2

33. Whateverman (Posts: 3225; Member since: 17 May 2009)


Wp7 is just too bland. Just as vanilla as the iPhone and until they can do something about that (WP8 maybe), Nokia isn't going to do much better. The hardware looks better than anything out right now and that may help some, but that OS really needs a boost. Other OS users may not see the appeal of Android, but its number one for a reason. Phones are just phones anymore, for some people they are extensions of themselves and many people want customization more than anything. So yeah, I can see Samsung overtaking them very soon. Especially with rumors of the GS3 coming soon.

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