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Report from Millennial Media shows usage of Android devices doubled that of iOS devices in Q3

Report from Millennial Media shows usage of Android devices doubled that of iOS devices in Q3
The Millennial mobile ad network keeps track of the number of ads-or impressions-that were viewed on each device and OS. While not a perfect way to measure popularity among operating systems and devices, it does provide a quick and dirty look at which devices and firmware are being used to read these ads. When looked at in this regard, the numbers do provide some sort of usage statistics.

Based on the quarter that ended last month, Android devices had twice the number of impressions as iOS devices. Now we can't go ahead and say that means Android users outnumber iOS users by 2:1 globally, but it does give us an idea of which platform is in the hands of  most smartphone users that received Millennial's mobile ads during the three months ended in September. RIM was third with a 13% slice of the impression pie. Symbian came in with 1% while the combination of Windows Phone and Windows Mobile (there are still some older models using the latter) also accounted for 1%.

Thanks to a very strong jump in impressions for the Apple iPad (456% gain in impressions year-over-year), Apple was the manufacturer with the highest number of Q3 impressions, holding a 23.09% share. Samsung was second with 16.485 followed by HTC's 15.5% slice. RIM and Motorola rounded out the top 5 at 11.05% and 10.70% respectively. Other names of interest include LG (6th, 9.14%). Nokia (8th, 2.41%) and Sony (15th, .2%).

The Apple iPhone was at the top of the smartphone list with 12.55% of all impressions during the third quarter, followed by the LG Optimus series at 6.30%. Third was all models of the BlackBerry Curve at 4.70% with the Motorola DROID line right behind, accounting for 4.35% of impressions on the network. The HTC Desire came in fifth with a 4.01% share.

Looking at impression share from one mobile ad network can lead to some strange stats. Huawei had two models (Ascend and Ideos) in the top 20 and the BlackBerry Pearl was number 20. No, it is not a popularity contest which makes the numbers more interesting because it is a referendum on the actual usage of mobile devices.

source: MillennialMedia via BGR

Android users made twice the number of impressions as iOS users in Q3
Android users made twice the number of impressions as iOS users in Q3
Android users made twice the number of impressions as iOS users in Q3

Android users made twice the number of impressions as iOS users in Q3



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posted on 25 Oct 2011, 07:53 3

1. remixfa (Posts: 13902; Member since: 19 Dec 2008)


interesting that android's most popular series, the galaxyS 1&2 didnt make the top of the list.


edit:

oh.. and.. FIRST. for those that care :)

posted on 25 Oct 2011, 07:55

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


oh, now i see why, they did that whole "break down by carrier" thing for the SGS even though they didnt do it for the blackberrys, iphones, or even the optimus devices. grr... consistency people..

posted on 25 Oct 2011, 12:51 3

10. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Boo hoo

posted on 25 Oct 2011, 08:20

4. cartersumpter (Posts: 4; Member since: 07 Oct 2011)


Well it is on the list. The Samsung Vibrant Galaxy S

posted on 25 Oct 2011, 10:15

9. remixfa (Posts: 13902; Member since: 19 Dec 2008)


that is just one carrier version

the fascinate, SGS1, vibrant, and captivate are all stock SGS1 phones and should be under 1 heading like the iphone, curve, and LG are. The epic is an SGS1 with a keyboard, so that should be separate.

posted on 25 Oct 2011, 08:40 1

7. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


no he is a good guy
he put some life in the forum
i wonder if he really owns an iphone
maybe he has an htc android
or a motorola startac

posted on 25 Oct 2011, 08:48

8. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


doubt it, for some comments I've seen from him my bet he has never actually owned an android device

posted on 25 Oct 2011, 12:51 3

11. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I've used several android phones. Color me not impressed

posted on 25 Oct 2011, 18:17 2

13. toaster (Posts: 114; Member since: 13 Sep 2011)


And I bet all of them were either a Sanyo Zio or comparable to a Sanyo Zio. Considering how most of his arguments are "android are force close rofl"

posted on 26 Oct 2011, 06:27 2

14. andro. (Posts: 1935; Member since: 16 Sep 2011)


Apples primary user and buyer base is preteens and teens so maybe taco does own an iphone

posted on 25 Oct 2011, 08:24 1

5. iamcc (Posts: 1319; Member since: 07 Oct 2011)


I'm curious if "in-app" ads count... if they do this is almost useless because iOS has almost no ads in their apps and Android has apps in almost every free app.

If they do not count then this is impressive for Android.

posted on 25 Oct 2011, 15:12 1

12. networkdood (Posts: 6247; Member since: 31 Mar 2010)


Very inaccurate survey as lots of Android users root their phone and update their hosts file to block ads, or get a ROM that includes the updated hosts file.

posted on 26 Oct 2011, 10:38

15. -RVM- (Posts: 329; Member since: 19 Oct 2011)


http://gs.statcounter.com/#mobile_os-ww-monthly-200909-201109

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