Report: New BlackBerry Jakarta won't have a physical QWERTY
Emerging markets are important for BlackBerry's survival. Of the 4.3 million handsets that the company sold in the third quarter, 3.2 million were running BlackBerry 7 OS. That is why it seems somewhat surprising that besides the lack of a physical QWERTY keyboard, the Jakarta will be powered by BlackBerry 10. Does this signal the end of BlackBerry 7? Why kill off the OS that accounted for the lion's share of sales in the last quarter?
Hasn't BlackBerry learned anything from 2013? New CEO John Chen has been talking a good game, and no one has doubted the company's attempt to focus on the emerging markets with the five-year partnership it has agreed to with Foxconn. But why compete with low cost Android handsets, not to mention the Nokia Lumia 520, if you're not going to put your best foot forward. For BlackBerry in emerging markets, that means offering a phone with a physical QWERTY and BlackBerry 7 OS.
Why does it feel like BlackBerry is setting itself up for its next disaster?
1. tenzin (Posts: 92; Member since: 20 Dec 2013)
I don't think so. Bb will get back to black in two years with bb10 because the new os is brilliant.people just must try
6. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)
Similar things were said about Palm's new OS. If people find the OS hard to use, they will go elsewhere. Sales of BBOS7 prove that circumstance. Shutting down BBOS7 would almost guarantee BB's demise.
16. tenzin (Posts: 92; Member since: 20 Dec 2013)
Bb10 is much user friendly then wp,android and ios so to say"hard to use" is wrong
2. Diazene (Posts: 129; Member since: 01 May 2013)
the lumia 520 sold more than that
surely a phone with similar specs and a better OS that can run android apps and games would sell better, I do hope they make a qwerty device too though
BTW, I thought the major selling point was BBM and the price, not the keyboard
3. mariosraptor (Posts: 110; Member since: 15 Mar 2012)
you are wrong Alan F, the leap forward is the new OS not 7. BB7 is now a legacy OS and the right thing to do is to let it fade. the only thing that BB has to do now on is to offer the great and very intuitive OS to cheaper hardware just like the hardware in legacy devices, then it can compete.
all people have to do then is just try and they will be amazed
4. hunted (Posts: 348; Member since: 21 Sep 2011)
"Emerging markets are important for BlackBerry's survival". Then they have to price their devices fairly unlike blackberry z10
8. sianto (Posts: 65; Member since: 11 Dec 2013)
What are you talking about, the Z10 costs 200 $.
5. remixfa (Posts: 14060; Member since: 19 Dec 2008)
In other news Blackberry talks about another phone they will probably cancel before it launches because they absolutely can not stop sucking as a company.
7. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)
That is what happens when the executives drink their own Kool-Aide. I seriously doubt there is sufficient profit in BBOS10 to fund even a slimmed down BB. BBOS7 has been keeping the company in milk and Cheerios, and now they want to kill it off.
Stupid, not sad.
9. sianto (Posts: 65; Member since: 11 Dec 2013)
So you wanna use BB7 for another period. BB10 is way better, customers just don't see it yet.
11. dcgore (Posts: 207; Member since: 24 Feb 2012)
Big mistake...it needs a physical keyboard.
14. x78_nothing (Posts: 53; Member since: 07 Feb 2013)
in fact BB10 virtual keyboard still the best on the market at least my Z10 better than HTC one, pysical keyboard only for bussiness user oriented not teens especially in emerged country..
15. downphoenix (Posts: 2378; Member since: 19 Jun 2010)
QWERTY adds to the cost of the device. Jakarta is probably meant to be as low cost alternative to a cheap Nokia WP or Samsung Android device. And the BB touchscreen typing experience is one of the best out there, it is something that few have tried though.